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Peran Influencer Marketing pada Tranformasi Perilaku Digital Generasi Z di Indonesia
Johana Tania Arviana
; Anita Oktavia
; Catharina Aprilia Hellyani
; Anna Triwijayati
Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vol 3
, No 2
(2026)
The rapid growth of digital technology and social media has reshaped communication practices, consumer behavior, and marketing approaches, particularly among Generation Z, who are widely recognized as digital natives. For this generation, social media serves as a major channel for obtaining information and exploring product references before making purchase decisions. In this environment, influencer marketing has emerged as a prominent promotional approach because it can foster audience interact...
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Peran QRIS dalam Digitalisasi Sistem Pembayaran UMKM: Analisis Manfaat dan Hambatan
Atanasius Basilika Chrisna Dellon
; Aisyah Lovayudina Retang
; Anna Triwijayati
; Catharina Aprilia Hellyani
Jurnal Manajemen Bisnis Era Digital
Vol 3
, No 2
(2026)
This study examines the role of QRIS as a non-cash payment system in supporting the digitalization of micro, small, and medium enterprises (MSMEs) in Indonesia. The rapid growth of digital transactions has encouraged MSMEs to adopt more efficient, practical, and secure payment systems. This study aims to integrate the benefits and barriers of QRIS, map its position in the MSME digitalization process, and develop a conceptual framework for future research. A descriptive qualitative approach with...
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Pengaruh Kepemimpinan Transformasional Terhadap Work Engagement Pada Organisasi Perusahaan
Andhika Banu Bismoko
; James Christian Suwandi
; Catharina Aprilia Hellyani
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Vol 1
, No 3
(2023)
The current organization can not be separated from the role of members and leaders. In the running of an organization the role of the leader becomes the main factor needed in making the vision and mission of the organization, the organization's goals, and also regulates and directs its members to be able to work in accordance with the direction of the leader. However, nowadays leadership does not always go smoothly. There are several obstacles faced by a leader, especially after the Covid-19 pan...
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