Teknik Presentasi Persuasif dalam Negosiasi Bisnis

Competition in the business world is becoming increasingly intense, requiring complex and creative strategies. Many business actors strive to secure the best position in order to maximize profits. This study aims to describe the application of persuasive language in building business relationships, particularly in providing readers with insights into convincing and influencing strategies that encourage specific actions, such as purchasing products, using services, or supporting a brand. Persuasive techniques—such as appeals to logic, emotion, credibility, and personal interest—are employed with the expectation of achieving predetermined business objectives. This research uses a literature review method, which involves a series of activities related to collecting, reading, recording, and analyzing scholarly sources. A literature review is one form of qualitative research that does not require direct field observation. The findings indicate that persuasive language plays a significant role in strengthening business relationships, particularly through the implementation of rhetorical principles. One of these is the principle of logos, which asserts that to persuade an audience, a speaker must consistently present evidence and follow coherent logical reasoning. A deep understanding of rhetorical principles and the proper use of persuasive techniques is essential for establishing successful and sustainable collaboration. With an awareness of the importance of logical argumentation, credibility, and continuous communication, companies can reinforce their position when facing challenges and seizing opportunities in a competitive business environment.