International Market Development Strategies for MSMEs: Case Studies in the Southeast Asian Region

Mohammad Amin ; Sudarmiatin Sudarmiatin
JURNAL RISET MANAJEMEN (JURMA) 📅 2024 Vol 2, No 4 🔗 DOI: 10.54066/jurma.v2i4.2682
Abstract
MSMEs play a crucial role in ASEAN's economic growth; nonetheless, only 15% have achieved sustained entry into foreign markets, highlighting a deficiency in internationalisation capabilities. This study seeks to examine the impact of digital competence, market intelligence, and international networks on the internationalisation performance of MSMEs in the ASEAN region. A quantitative technique employing a cross-sectional explanatory study design was utilised to collect data from 250 MSME exporters across five principal ASEAN nations (Indonesia, Malaysia, Thailand, Vietnam, and Singapore) via a structured survey. Multiple regression analysis indicated that digital capacity, market knowledge, and international networks positively and significantly influence MSME internationalisation performance. The findings underscore the necessity of a cohesive strategy for MSME capability development to improve the efficacy of international expansion, while offering strategic direction for policymakers in formulating programs to facilitate MSME internationalisation in the ASEAN area.
Keywords
Digital Proficiency; Market Insight; Global Network
How to Cite

Mohammad Amin & Sudarmiatin Sudarmiatin (2024). International Market Development Strategies for MSMEs: Case Studies in the Southeast Asian Region. JURNAL RISET MANAJEMEN (JURMA), 2(4). https://doi.org/10.54066/jurma.v2i4.2682

Mohammad Amin; Sudarmiatin Sudarmiatin, "International Market Development Strategies for MSMEs: Case Studies in the Southeast Asian Region," JURNAL RISET MANAJEMEN (JURMA), vol. 2, no. 4, 2024.

Mohammad Amin; Sudarmiatin Sudarmiatin. "International Market Development Strategies for MSMEs: Case Studies in the Southeast Asian Region." JURNAL RISET MANAJEMEN (JURMA), vol. 2, no. 4, 2024.

Mohammad Amin; Sudarmiatin Sudarmiatin. "International Market Development Strategies for MSMEs: Case Studies in the Southeast Asian Region." JURNAL RISET MANAJEMEN (JURMA) 2, no. 4 (2024).

Mohammad Amin & Sudarmiatin Sudarmiatin (2024) 'International Market Development Strategies for MSMEs: Case Studies in the Southeast Asian Region', JURNAL RISET MANAJEMEN (JURMA), 2(4). doi: 10.54066/jurma.v2i4.2682.

Mohammad Amin; Sudarmiatin Sudarmiatin. International Market Development Strategies for MSMEs: Case Studies in the Southeast Asian Region. JURNAL RISET MANAJEMEN (JURMA). 2024;2(4).

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