Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Impulse Buying pada Konsumen E-Commerce Shopee Surabaya

Sofiyah Salsabilah ; Iswati Iswati ; Arief Widjadmoko
JURNAL RISET MANAJEMEN (JURMA) 📅 2024 Vol 2, No 3 🔗 DOI: 10.54066/jurma.v2i3.2256
Abstract
The purpose of this study is to determine and analyze the effect of hedonic shopping motivation on impulse buying, to determine and analyze the effect of shopping lifestyle on impulse buying and to determine and analyze the effect of hedonic shopping motivation and shopping lifestyle on impulse buying for Shopee e-commerce consumers. The population in this study were Shopee consumers in the Surabaya area, with a sample size of 100 respondents with a Purposive sampling technique, the data collection method used was the questionnaire method with Google Form. Data analysis used in this study was validation testing, reliability testing, classical assumption testing, multiple linear regression, hypothesis testing and coefficient of determination. The results showed that there was a positive and significant effect of the hedonic shopping motivation variable on impulse buying, there was a positive and significant effect of the Shopping lifestyle variable on impulse buying and testing carried out simultaneously showed that there was a significant relationship and influence between the hedonic shopping motivation and Shopping lifestyle variables on impulse buying for Shopee e-commerce consumers in Surabaya.
Keywords
Hedonic Shopping Motivation; Shopping Lifestyle; Impulse Buying
How to Cite

Sofiyah Salsabilah, et al. (2024). Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Impulse Buying pada Konsumen E-Commerce Shopee Surabaya. JURNAL RISET MANAJEMEN (JURMA), 2(3). https://doi.org/10.54066/jurma.v2i3.2256

Sofiyah Salsabilah; Iswati Iswati; Arief Widjadmoko, "Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Impulse Buying pada Konsumen E-Commerce Shopee Surabaya," JURNAL RISET MANAJEMEN (JURMA), vol. 2, no. 3, 2024.

Sofiyah Salsabilah; Iswati Iswati; Arief Widjadmoko. "Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Impulse Buying pada Konsumen E-Commerce Shopee Surabaya." JURNAL RISET MANAJEMEN (JURMA), vol. 2, no. 3, 2024.

Sofiyah Salsabilah; Iswati Iswati; Arief Widjadmoko. "Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Impulse Buying pada Konsumen E-Commerce Shopee Surabaya." JURNAL RISET MANAJEMEN (JURMA) 2, no. 3 (2024).

Sofiyah Salsabilah, et al. (2024) 'Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Impulse Buying pada Konsumen E-Commerce Shopee Surabaya', JURNAL RISET MANAJEMEN (JURMA), 2(3). doi: 10.54066/jurma.v2i3.2256.

Sofiyah Salsabilah; Iswati Iswati; Arief Widjadmoko. Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Impulse Buying pada Konsumen E-Commerce Shopee Surabaya. JURNAL RISET MANAJEMEN (JURMA). 2024;2(3).

Artikel Terkait

Implementasi Business Intelligence dan Metode TOPSIS dalam Sistem Pendukung Keputusan Pemilihan Produk Terlaris pada Toko Retail Berbasis Dashboard Analitik

Nurul Mukharomi Azizah; Wargijono Utomo

Analisis Penentuan Harga Jual Kompetitif Kue Tar Berbasis Full-Costing

Afriani Afriani; Irwansyah Irwansyah; Rizky Ramadhan

Pengaruh Strategi Promosi, Persepsi Risiko, dan Persepsi Harga Jual Kembali Terhadap Minat Berinvestasi Emas pada PT Pegadaian Cabang Dompu

Widia Ningsih; Yeye Suhaety; Lilis Marlina

Pengaruh Penerapan Prinsip ESG dan Green Invesment terhadap Nilai Perusahaan Perbankan yang Terdaftar di BEI Tahun 2022-2025

Maulida Asnawati Rohmadina; Bintis Tianatud Diniati; Alfianis Setiyaning Nur Rohma; Intan Adilia Putri; Rizqy Mufida

Dinamika Konflik Sosial dalam Penertiban Pedagang Kaki Lima di Kawasan Perkotaan

Cece Cece

Pengaruh Penilaian Kinerja terhadap Pengembangan Karir Karyawan

Atina Nabila Ahmad; Didit Darmawan; Rahayu Mardikaningsih
Tren Sitasi Jurnal