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Evaluasi Strategi Penjualan Pada Café Allya
Jurnal Pengabdian Masyarakat Terapan
Vol 1
, No 3
(2024)
This research aims to analyze the factors that influence the success of cafe businesses in Padang City. The research method used is quantitative with multiple linear regression analysis techniques. The research results show that the factors that influence the success of cafe businesses in Padang City are business location, product quality, product price, promotions and customer service. The problems found when conducting this research were that the marketing strategy was still lacking, there wer...
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Pengaruh Strategi Pemasaran Terhadap Peningkatan Volume Penjualan Kayu Manis Pada PT. CV Rempah Sari Kota Padang
Hafiz Al Abrar
; Melisa Putri
; Bunga Henida Putri
; Fitriyani Fitriyani
; Ramdani Bayu Putra
Jurnal Pengabdian dan Pembangunan Lokal
Vol 1
, No 3
(2024)
This research aims to determine the influence of marketing strategy on sales volume in CV.Rempah Sari in Padang City by using segmenting, targeting, and positioning strategies both partially and simultaneously. marketing is one of the most important functions in the company, where with the right marketing it can determine the sales volume and the position of the company (product) in the market. The data collection technique used in this study is by using questionnaires or questionnaires, namely...
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Pengaruh Kedisiplinan Dan Kerjasama Terhadap Produktivitas Kerja Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada PT. Wilmar Nabati Padang
Hayuda Akbari
; Ramdani Bayu Putra
; Nia Nadilla
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 2
(2024)
This research aims to determine and try to analyze the influence of discipline and cooperation on work productivity with job satisfaction as an intervening variable at PT. Wilmar Nabati Padang. This research is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample of this research are employees of PT. Wilmar Nabati Padang. The research results found that there is an influence between discipline and job satisfaction. There is an influence betwee...
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Pengaruh Gaya Kepemimpinan dan Disiplin Kerja Terhadap Kinerja Pegawai Dengan Motivasi Sebagai Variabel Intervening Pada Biro Perekonomian Kantor Gubernur Provinsi Sumatera Barat
Muhammad Zikri Dwitama Rofa
; Ramdani Bayu Putra
; Dodi Suryadi
; Hasmaynelis Fitri
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 2
, No 2
(2024)
This research aims to investigate the relationship between leadership style, level of work discipline, motivation and employee performance at the Economic Bureau of the Governor's Office of West Sumatra Province, with motivation as an intervening variable. The research method used is a qualitative approach to gain a deeper understanding of organizational dynamics. Data was collected through interviews and observations of employees and leaders at the Economic Bureau. The research results show tha...
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Strategi Pengembangan Usaha Dan Perubahan D’sruput Dalam Ketertarikan Minuman Kekinian Terhadap Minatbeli Konsumen Kalangan Muda
Fary Pratama Putra
; Rafli Alfaredo
; Sandya Paramunitia
; Vallery Rahmi Vilyan
; Ramdani Bayu Putra
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 1
, No 6
(2023)
Contemporary drinks are rife among young people. The competition between the beverage outlets can be seen from the emergence of various unique beverage outlets. For this reason, the authors are interested in examining the factors of modern drinking interest in buying interest among young consumers. This research uses a qualitative descriptive method, and the respondents are taken from young people in Padang who like modern drinks. Based on the results of interviews and observations obtained in t...
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