Consumer Satisfaction with Non-Halal culinary MSMEs at PIK through a Chinese-Themed Atmosphere and Stakeholder Involvement

Cindy Pramita ; Sudarmiatin Sudarmiatin ; Ludi Wishnu Wardhana
Journal of Management and Social Sciences 📅 2024 Vol 3, No 1 🔗 DOI: 10.59031/jmsc.v3i1.516
Abstract
This research employs qualitative and quantitative methods to ascertain the impact of a Chinese-themed atmosphere and stakeholders. The research sample utilized Nvivo and comprised 150 respondents, representing consumers of non-Halal culinary MSMEs at PIK. The research findings demonstrate that the establishment of a Chinese-themed ambiance and stakeholder engagement significantly enhance consumer satisfaction in non-halal culinary MSMEs at PIK, North Jakarta. This amalgamation of methods not only improves the client experience but also generates chances to cultivate customer loyalty and bolster MSME competitiveness. Enhanced execution of stakeholder engagement and ongoing innovation can further propel success in this area.
Keywords
Consumer; Satisfaction; MSMEs
How to Cite

Cindy Pramita, et al. (2024). Consumer Satisfaction with Non-Halal culinary MSMEs at PIK through a Chinese-Themed Atmosphere and Stakeholder Involvement. Journal of Management and Social Sciences, 3(1). https://doi.org/10.59031/jmsc.v3i1.516

Cindy Pramita; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardhana, "Consumer Satisfaction with Non-Halal culinary MSMEs at PIK through a Chinese-Themed Atmosphere and Stakeholder Involvement," Journal of Management and Social Sciences, vol. 3, no. 1, 2024.

Cindy Pramita; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardhana. "Consumer Satisfaction with Non-Halal culinary MSMEs at PIK through a Chinese-Themed Atmosphere and Stakeholder Involvement." Journal of Management and Social Sciences, vol. 3, no. 1, 2024.

Cindy Pramita; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardhana. "Consumer Satisfaction with Non-Halal culinary MSMEs at PIK through a Chinese-Themed Atmosphere and Stakeholder Involvement." Journal of Management and Social Sciences 3, no. 1 (2024).

Cindy Pramita, et al. (2024) 'Consumer Satisfaction with Non-Halal culinary MSMEs at PIK through a Chinese-Themed Atmosphere and Stakeholder Involvement', Journal of Management and Social Sciences, 3(1). doi: 10.59031/jmsc.v3i1.516.

Cindy Pramita; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardhana. Consumer Satisfaction with Non-Halal culinary MSMEs at PIK through a Chinese-Themed Atmosphere and Stakeholder Involvement. Journal of Management and Social Sciences. 2024;3(1).

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