The Effect Of Service Quality and Promotion On Customer Loyalty With Customer Satisfaction as a Moderating Variable at PT. Global Trans Nusa

Tengku Monica Tan ; Tengku Monica Tan ; Sofiyan Sofiyan ; Hendry Hendry ; Alex Tribuana Sutanto
Journal of Management and Social Sciences 📅 2024 Vol 2, No 2 🔗 DOI: 10.59031/jmsc.v2i2.389
Abstract
The purpose of this study was to determine the effect of service quality and promotion on customer loyalty with customer satisfaction as a moderating variable at PT Global Trans Nusa. The method used in this research is quantitative descriptive method which is carried out through data collection using questionnaires and statistical testing data analysis. The sample taken in this study were all customers who had used the services of PT Global Trans Nusa, totaling 85 people. The data analysis used is MRA analysis using the IBM SPSS Statistics version 26 application. The results showed that Service Quality has an effect on Customer Loyalty at PT Global Trans Nusa. Promotion has an effect on Customer Loyalty at PT Global Trans Nusa. Service Quality and Promotion affect Customer Loyalty at PT Global Trans Nusa. Customer Satisfaction cannot moderate the effect of Service Quality on Customer Loyalty at PT. Global Trans Nusa. Customer Satisfaction cannot moderate the effect of Promotion on Customer Loyalty at PT. Global Trans Nusa. Customer Satisfaction cannot moderate the effect of Service Quality and Promotion on Customer Loyalty at PT. Global Trans Nusa.
 
 
Keywords
Service Quality; Promotion; Customer Satisfaction; Customer Loyalty.
How to Cite

Tengku Monica Tan, et al. (2024). The Effect Of Service Quality and Promotion On Customer Loyalty With Customer Satisfaction as a Moderating Variable at PT. Global Trans Nusa. Journal of Management and Social Sciences, 2(2). https://doi.org/10.59031/jmsc.v2i2.389

Tengku Monica Tan; Tengku Monica Tan; Sofiyan Sofiyan; Hendry Hendry; Alex Tribuana Sutanto, "The Effect Of Service Quality and Promotion On Customer Loyalty With Customer Satisfaction as a Moderating Variable at PT. Global Trans Nusa," Journal of Management and Social Sciences, vol. 2, no. 2, 2024.

Tengku Monica Tan; Tengku Monica Tan; Sofiyan Sofiyan; Hendry Hendry; Alex Tribuana Sutanto. "The Effect Of Service Quality and Promotion On Customer Loyalty With Customer Satisfaction as a Moderating Variable at PT. Global Trans Nusa." Journal of Management and Social Sciences, vol. 2, no. 2, 2024.

Tengku Monica Tan; Tengku Monica Tan; Sofiyan Sofiyan; Hendry Hendry; Alex Tribuana Sutanto. "The Effect Of Service Quality and Promotion On Customer Loyalty With Customer Satisfaction as a Moderating Variable at PT. Global Trans Nusa." Journal of Management and Social Sciences 2, no. 2 (2024).

Tengku Monica Tan, et al. (2024) 'The Effect Of Service Quality and Promotion On Customer Loyalty With Customer Satisfaction as a Moderating Variable at PT. Global Trans Nusa', Journal of Management and Social Sciences, 2(2). doi: 10.59031/jmsc.v2i2.389.

Tengku Monica Tan; Tengku Monica Tan; Sofiyan Sofiyan; Hendry Hendry; Alex Tribuana Sutanto. The Effect Of Service Quality and Promotion On Customer Loyalty With Customer Satisfaction as a Moderating Variable at PT. Global Trans Nusa. Journal of Management and Social Sciences. 2024;2(2).

Artikel Terkait

Prosedur Pembiayaan Pra Pensiun Berkah Berdasarkan Fatwa Dewan Syariah Nasional Majelis Ulama Indonesia (DSN-MUI) Pada PT BANK Syariah Indonesia Tbk Kc Jambi Pattimura

Meisya Hidayatika; Wirmie Eka Putra

Prosedur Pencairan Pembiayaan Gadai Emas Berdasarkan Fatwa Dewan Syariah Nasional Majelis Ulama Indonesia (DSN-MUI) Pada PT Bank Syariah Indonesia TBK KC Jambi Pattimura

Meisyi Hidayatika; Wirmie Eka Putra

Pengaruh Workload, Kompensasi, dan Stres Kerja terhadap Job Satisfaction pada Pegawai SPPG Kadipiro 4 Kota Surakarta

Bernadeta Cintya Dewi Lestari; Masna Alfiyatu Saadah; Annisa Lintang Sabawa Asri; Enjelika Ajeng Supadi

Peran Koperasi Merah Putih Dalam Pemberdayaan Ekonomi Masyarakat Desa

Diana Dwi Putri; Hendra Riofita

Krisis Komunikasi Publik dan Social License to Operate: Analisis Konseptual Unjuk Rasa Masyarakat Kabupaten Pati Tahun 2025

Salma Asriani; Vivin Deva Alia; Marjam Desma Rahadhini

Manajemen Komunikasi Krisis Era Transparansi Radikal: Integrasi Data Visual Real-Time sebagai Instrumen Restorasi Reputasi dalam Industri AMDK

Brilian Prabasari; Sindy Dwi Kurnia; Marjam Desma Rahadhini
Tren Sitasi Jurnal