Pengaruh Kualitas Pelayanan dan Persaingan Terhadap Kepuasan Pelanggan Jasa Servis Pada PT. Astra Honda Motor Unaaha

Muh. Wahyuddin MH.
Journal of Management and Social Sciences 📅 2024 Vol 2, No 1 🔗 DOI: 10.59031/jmsc.v2i1.358
Abstract
This research was conducted to determine the impact of service quality and competition on customer service satisfaction in PT. Astra Honda engine Unaaha. The population of this study includes 100 service customers at PT. Astra Honda engine Unaaha. The analysis method used is multiple Linier regression analysis. The results of this research revealed that service quality and competition simultaneously influence customer service satisfaction in PT. Astra Honda Motor Unaaha has a positive and significant impact on customer service satisfaction at PT. Astra Honda Motor Unaaha, while partly the service quality has a positive and significant influence on customer satisfaction with the services at PT. Astra Honda Motor Unaaha and competition have a positive and insignificant impact on customer service satisfaction at PT. Astra Honda engine Unaaha.
Keywords
competitive service quality; customer satisfaction; unaaha
How to Cite

Muh. Wahyuddin MH. (2024). Pengaruh Kualitas Pelayanan dan Persaingan Terhadap Kepuasan Pelanggan Jasa Servis Pada PT. Astra Honda Motor Unaaha. Journal of Management and Social Sciences, 2(1). https://doi.org/10.59031/jmsc.v2i1.358

Muh. Wahyuddin MH., "Pengaruh Kualitas Pelayanan dan Persaingan Terhadap Kepuasan Pelanggan Jasa Servis Pada PT. Astra Honda Motor Unaaha," Journal of Management and Social Sciences, vol. 2, no. 1, 2024.

Muh. Wahyuddin MH.. "Pengaruh Kualitas Pelayanan dan Persaingan Terhadap Kepuasan Pelanggan Jasa Servis Pada PT. Astra Honda Motor Unaaha." Journal of Management and Social Sciences, vol. 2, no. 1, 2024.

Muh. Wahyuddin MH.. "Pengaruh Kualitas Pelayanan dan Persaingan Terhadap Kepuasan Pelanggan Jasa Servis Pada PT. Astra Honda Motor Unaaha." Journal of Management and Social Sciences 2, no. 1 (2024).

Muh. Wahyuddin MH. (2024) 'Pengaruh Kualitas Pelayanan dan Persaingan Terhadap Kepuasan Pelanggan Jasa Servis Pada PT. Astra Honda Motor Unaaha', Journal of Management and Social Sciences, 2(1). doi: 10.59031/jmsc.v2i1.358.

Muh. Wahyuddin MH.. Pengaruh Kualitas Pelayanan dan Persaingan Terhadap Kepuasan Pelanggan Jasa Servis Pada PT. Astra Honda Motor Unaaha. Journal of Management and Social Sciences. 2024;2(1).

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