Analisis Keterampilan Berbicara Anggota Komunitas Sapu Lidi dalam Diskusi Pengelolaan Sampah di Pekalongan

Waste management is an urgent environmental issue that requires active community participation. This study aims to analyze the speaking skills of members of the Sapu Lidi Community in Pekalongan during waste management discussions, a community that actively processes organic waste into valuable products such as eco-enzyme. Using a qualitative approach and an ethnographic case study design, this research explores speaking skills within its natural social context. Data were collected through in-depth interviews and non-participatory observation of community discussions, then analyzed using thematic analysis techniques. The findings show that the community members' speaking skills are characterized by fluent delivery, appropriate and credible word choice, and a persuasive, egalitarian, and humorous speaking style. Community members utilize rhetorical strategies such as humor, calls to action, and concrete evidence such as harvest results to build participation and environmental awareness among residents. The application of dialogic communication and the integration of verbal delivery with hands-on practice demonstrations proved effective in achieving the community's goals. Academically, this research contributes to environmental communication studies within grassroots communities. Practically, the findings can serve as a foundation for developing speaking skills training for volunteers in similar communities in other areas.