The Effect Of Advertising, Brand Image And Product Variations On Purchase Decisions On Mizone Drink in Sanden District, Bantul Regency

Anindita Imam Basri ; Murti Sumarni ; Anita Bella Susilowati ; Kasnowo Kasnowo
Proceeding of The International Conference on Econ... 📅 2022 Vol 1, No 2 🔗 DOI: 10.55606/iceb.v1i2.134
Abstract
This look at objectives to have a look at the effect of advertising, brand image, and product cariations on purchasing decisions on Mizone drinks in Sanden District, Bantul Regency. This sort of research is quantitative research using a sample of 80 respondents. The sampling technique in this observe changed into the usage of purposive sampling and the data collection method turned into changed into the usage of a questionnaire. The results of the look at display that advertising partially has a positive and significant impact on purchasing decisions with a regression coefficient of 0.312 and a significant value of 0.000. brand image partially  has a positive and a significant effect on purchasing decisions with a regressions coefficient of 0.301 and a significant value of 0.004. Product variations partially have a positive and significant cost of 0.000. advertising and marketing, brand image, and product variations on purchasing decisions with a significant value of 0.004. Consequently, all the hypotheses of this examine have been universal.
Keywords
Advertising Brand Image Product Variation Purchase Decision.
How to Cite

Anindita Imam Basri, et al. (2022). The Effect Of Advertising, Brand Image And Product Variations On Purchase Decisions On Mizone Drink in Sanden District, Bantul Regency. Proceeding of The International Conference on Economics and Business, 1(2). https://doi.org/10.55606/iceb.v1i2.134

Anindita Imam Basri ; Murti Sumarni; Anita Bella Susilowati; Kasnowo Kasnowo, "The Effect Of Advertising, Brand Image And Product Variations On Purchase Decisions On Mizone Drink in Sanden District, Bantul Regency," Proceeding of The International Conference on Economics and Business, vol. 1, no. 2, 2022.

Anindita Imam Basri ; Murti Sumarni; Anita Bella Susilowati; Kasnowo Kasnowo. "The Effect Of Advertising, Brand Image And Product Variations On Purchase Decisions On Mizone Drink in Sanden District, Bantul Regency." Proceeding of The International Conference on Economics and Business, vol. 1, no. 2, 2022.

Anindita Imam Basri ; Murti Sumarni; Anita Bella Susilowati; Kasnowo Kasnowo. "The Effect Of Advertising, Brand Image And Product Variations On Purchase Decisions On Mizone Drink in Sanden District, Bantul Regency." Proceeding of The International Conference on Economics and Business 1, no. 2 (2022).

Anindita Imam Basri, et al. (2022) 'The Effect Of Advertising, Brand Image And Product Variations On Purchase Decisions On Mizone Drink in Sanden District, Bantul Regency', Proceeding of The International Conference on Economics and Business, 1(2). doi: 10.55606/iceb.v1i2.134.

Anindita Imam Basri ; Murti Sumarni; Anita Bella Susilowati; Kasnowo Kasnowo. The Effect Of Advertising, Brand Image And Product Variations On Purchase Decisions On Mizone Drink in Sanden District, Bantul Regency. Proceeding of The International Conference on Economics and Business. 2022;1(2).

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