Pengaruh Physical Evidence, Store Atmosphere dan Harga terhadap Kepuasan Konsumen di Muaro Terrace Cafe & Resto Hotel Truntum Kota Padang

Qawiema Nashita ; Rian Surenda
Jurnal Manajemen Pariwisata dan Perhotelan 📅 2025 Vol 3, No 4 🔗 DOI: 10.59581/jmpp-widyakarya.v2i3.4028
Abstract
This research is motivated by the phenomenon found by researchers on consumer satisfaction related to physical evidence, store atmosphere and price of Muaro Terrace Cafe & Resto. This research is quantitative in nature and uses a causal associative approach through the survey method. The population of this study were consumers at Muaro Terrace Cafe & Resto with purposive sampling method obtained a sample of 150 respondents. The results of this study are the average respondent on the physical evidence variable 82.0% with good criteria, the store atmosphere variable 81.5% with good criteria, the price variable 80.5% with a good category then concluded that the average respondent of the consumer satisfaction variable was 82.3% in a good category. When F count is 161.216 with a sig of 0.000 <0.05 obtained from the multiple linear regression test results, the regression can be applied. Shows physical evidence, store atmosphere and price have an important impact on customer satisfaction. The Adjust R Square value is 0.763, which indicates that although additional factors not covered in this study affect 23.7% of customer satisfaction at Muaro Terrace Cafe & Resto, the remaining 76.3% is determined by the variables of physical evidence, store atmosphere and price.
Keywords
Physical evidence; store atmosphere; price; costumer satisfaction
How to Cite

Qawiema Nashita & Rian Surenda (2025). Pengaruh Physical Evidence, Store Atmosphere dan Harga terhadap Kepuasan Konsumen di Muaro Terrace Cafe & Resto Hotel Truntum Kota Padang. Jurnal Manajemen Pariwisata dan Perhotelan, 3(4). https://doi.org/10.59581/jmpp-widyakarya.v2i3.4028

Qawiema Nashita; Rian Surenda, "Pengaruh Physical Evidence, Store Atmosphere dan Harga terhadap Kepuasan Konsumen di Muaro Terrace Cafe & Resto Hotel Truntum Kota Padang," Jurnal Manajemen Pariwisata dan Perhotelan, vol. 3, no. 4, 2025.

Qawiema Nashita; Rian Surenda. "Pengaruh Physical Evidence, Store Atmosphere dan Harga terhadap Kepuasan Konsumen di Muaro Terrace Cafe & Resto Hotel Truntum Kota Padang." Jurnal Manajemen Pariwisata dan Perhotelan, vol. 3, no. 4, 2025.

Qawiema Nashita; Rian Surenda. "Pengaruh Physical Evidence, Store Atmosphere dan Harga terhadap Kepuasan Konsumen di Muaro Terrace Cafe & Resto Hotel Truntum Kota Padang." Jurnal Manajemen Pariwisata dan Perhotelan 3, no. 4 (2025).

Qawiema Nashita & Rian Surenda (2025) 'Pengaruh Physical Evidence, Store Atmosphere dan Harga terhadap Kepuasan Konsumen di Muaro Terrace Cafe & Resto Hotel Truntum Kota Padang', Jurnal Manajemen Pariwisata dan Perhotelan, 3(4). doi: 10.59581/jmpp-widyakarya.v2i3.4028.

Qawiema Nashita; Rian Surenda. Pengaruh Physical Evidence, Store Atmosphere dan Harga terhadap Kepuasan Konsumen di Muaro Terrace Cafe & Resto Hotel Truntum Kota Padang. Jurnal Manajemen Pariwisata dan Perhotelan. 2025;3(4).

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