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Menampilkan 1–6 dari 6 artikel
Pengaruh Physical Evidence, Store Atmosphere dan Harga terhadap Kepuasan Konsumen di Muaro Terrace Cafe & Resto Hotel Truntum Kota Padang
Qawiema Nashita
; Rian Surenda
Jurnal Manajemen Pariwisata dan Perhotelan
Vol 3
, No 4
(2025)
This research is motivated by the phenomenon found by researchers on consumer satisfaction related to physical evidence, store atmosphere and price of Muaro Terrace Cafe & Resto. This research is quantitative in nature and uses a causal associative approach through the survey method. The population of this study were consumers at Muaro Terrace Cafe & Resto with purposive sampling method obtained a sample of 150 respondents. The results of this study are the average respondent on the phys...
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Pengaruh Pengalaman Pengunjung terhadap Minat Berkunjung Kembali Generasi Z ke Objek Wisata Linggai Park
Yusnateti Yusnateti
; Rian Surenda
Jurnal Manajemen Pariwisata dan Perhotelan
Vol 2
, No 4
(2024)
The discovery of phenomena related to visitor experiences regarding Generation Z's interest in returning to the Linggai Park tourist attraction is the main reasons for conducting this research. The goals of the research is to analyze how interest in returning to visit is influenced by the visitor's experience. A survey method combined with a causal associative quantitative methodology is used in this kind of research to investigate cause and effect. The population is generation Z visitors to the...
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Pengaruh Brand Experince dan Brand Image terhadap Loyalitas Pengunjung di Hotel Truntum Padang
Pina Ulandari
; Rian Surenda
Jurnal Manajemen Pariwisata dan Perhotelan
Vol 2
, No 3
(2024)
This research begins with the discovery of problems related to guests being less satisfied in terms of facilities and services at Truntum Hotel Padang. The purpose of this study was to analyze the effect of Brand Experience and Brand Image on Visitor Loyalty at Hotel Truntum Padang. The research population was 3890 guests of Truntum Padang Hotel with purposive sampling method obtained a sample of 97 respondents. Data analysis was carried out with descriptive statistical tests and SPSS.16. The re...
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Pengaruh e-WOM dan Brand Awareness Terhadap Keputusan Pembelian Jasa Kamar Secara Online di Grand Basko Hotel Padang
Elviona Rizky Ananda
; Rian Surenda
Jurnal Manajemen Pariwisata dan Perhotelan
Vol 2
, No 3
(2024)
This study was motivated by the discovery of a phenomenon found by researchers in purchasing decisions related to ewom and brand awareness in Grand Basko Hotel Padang. The research method used in this study is quantitative with a causal-associative approach (cause and effect) using the survey method. The population of this study included guests who have stayed at Grand Basko Hotel Padang. The research sample consisted of 110 respondents. The sampling method used was non-probability based samplin...
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Pengaruh eWOM (electronic word of mouth) dan Hotel Image Terhadap Keputusan Pembelian Jasa Kamar di Aston Batam Hotel & Residence
Wina Septiananda
; Rian Surenda
Jurnal Manajemen Pariwisata dan Perhotelan
Vol 2
, No 3
(2024)
this research is motivated by the discovery of problems related to eWOM, hotel image and purchasing decisions. This type of quantitative research with a causal associative approach (cause and effect) using survey methods. The types of data used are primary and secondary data. The population in this study were guests who had stayed and were staying at Aston batam Hotel & Residence. The sample in the study totaled 120 guests with a sample determination technique, namely non probability samplin...
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Pengaruh Brand Authenticity Dan Store Atmosphere Terhadap Revisit Intention Pada Singgah Coffee And Eatery Padang
Zandy Armeto
; Rian Surenda
Jurnal Manajemen Pariwisata dan Perhotelan
Vol 2
, No 2
(2024)
The findings of phenomena related to brand authenticity, store atmosphere, and revisit intention at Singgah Coffee and Eatery Padang are the driving force behind this research. The purpose of this study is to examine how revisit intention at Singgah Coffee and Eatery Padang is influenced by brand authenticity and store atmosphere. This type of research uses a survey method with a causal associative quantitative approach to examine cause and effect. The population is Singgah Coffee and Eatery Pad...
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