Systematic Literature Review on the Effects of City Branding Balikpapan on Tourism Interest and Consumer Behavior

Irfan Taufik ; Sudarmiatin Sudarmiatin ; Agus Hermawan
International Journal of Management Science and Bu... 📅 2025 Vol 2, No 4 🔗 DOI: 10.70062/harmonymanagement.v2i4.492
Abstract
This study conducts a Systematic Literature Review (SLR) of 20 empirical and conceptual articles published between 2020 and 2025 to examine the influence of city branding on tourism interest and consumer behavior, with a particular focus on the city of Balikpapan. The synthesis reveals that city branding significantly shapes tourist perceptions through key elements such as destination image, brand identity, brand personality, and digital communication. Destination image consistently emerges as the primary mediator linking city branding to visit intention, while experiential and emotional branding further strengthen tourists’ cognitive, affective, and behavioral responses. The findings also highlight the growing importance of digital media and e-WOM in amplifying city branding strategies, especially in the post-pandemic tourism landscape. Despite strong branding potential rooted in cleanliness, safety, and Balikpapan’s strategic role as a supporting city for the new capital (IKN), gaps remain in digital branding, differentiation, and identity storytelling. The review emphasizes the need for more integrated, innovative, and data-driven branding approaches to enhance the city’s competitiveness and attract greater tourism engagement.
Keywords
City Branding Tourism Interest Consumer Behavior Destination Image Digital Branding.
How to Cite

Irfan Taufik, et al. (2025). Systematic Literature Review on the Effects of City Branding Balikpapan on Tourism Interest and Consumer Behavior. International Journal of Management Science and Business, 2(4). https://doi.org/10.70062/harmonymanagement.v2i4.492

Irfan Taufik; Sudarmiatin Sudarmiatin; Agus Hermawan, "Systematic Literature Review on the Effects of City Branding Balikpapan on Tourism Interest and Consumer Behavior," International Journal of Management Science and Business, vol. 2, no. 4, 2025.

Irfan Taufik; Sudarmiatin Sudarmiatin; Agus Hermawan. "Systematic Literature Review on the Effects of City Branding Balikpapan on Tourism Interest and Consumer Behavior." International Journal of Management Science and Business, vol. 2, no. 4, 2025.

Irfan Taufik; Sudarmiatin Sudarmiatin; Agus Hermawan. "Systematic Literature Review on the Effects of City Branding Balikpapan on Tourism Interest and Consumer Behavior." International Journal of Management Science and Business 2, no. 4 (2025).

Irfan Taufik, et al. (2025) 'Systematic Literature Review on the Effects of City Branding Balikpapan on Tourism Interest and Consumer Behavior', International Journal of Management Science and Business, 2(4). doi: 10.70062/harmonymanagement.v2i4.492.

Irfan Taufik; Sudarmiatin Sudarmiatin; Agus Hermawan. Systematic Literature Review on the Effects of City Branding Balikpapan on Tourism Interest and Consumer Behavior. International Journal of Management Science and Business. 2025;2(4).

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