The Influence of Organizational Culture and Servant Leadership on Employee Loyalty at PT Hiend Digital Media

Andhika Bhanu Bismoko ; Uki Yonda Asepta ; Peter Remy Yosy Pasla ; I Gusti Ngurah Agung Arya Bhakta Narayana
International Journal of Management and Digital Sc... 📅 2025 Vol 2, No 2 🔗 DOI: 10.70062/managementdynamics.v2i2.194
Abstract
The goal of this research is to examine the impact of organizational culture and servant leadership on employee loyalty at PT Hiend Digital Media. This research employs a descriptive quantitative method with saturated sampling as the technique for selecting the sample. The research location is at PT Hiend Digital Media, and the respondents consist of 45 employees who have worked there. The analysis methods used in this study include SPSS 22 for validity, reliability, and classical assumption tests. Multiple linear regression, t-test, f-test, and determination coefficient were employed to test the hypotheses. Based on the results, it can be concluded that organizational culture has a significant positive influence on employee loyalty. However, servant leadership does not significantly influence employee loyalty at PT Hiend Digital Media. The f-test results show that employee loyalty is simultaneously influenced by organizational culture and servant leadership.
Keywords
Organizational Culture; Servant Leadership; Employee Loyalty
How to Cite

Andhika Bhanu Bismoko, et al. (2025). The Influence of Organizational Culture and Servant Leadership on Employee Loyalty at PT Hiend Digital Media. International Journal of Management and Digital Sciences, 2(2). https://doi.org/10.70062/managementdynamics.v2i2.194

Andhika Bhanu Bismoko; Uki Yonda Asepta; Peter Remy Yosy Pasla; I Gusti Ngurah Agung Arya Bhakta Narayana, "The Influence of Organizational Culture and Servant Leadership on Employee Loyalty at PT Hiend Digital Media," International Journal of Management and Digital Sciences, vol. 2, no. 2, 2025.

Andhika Bhanu Bismoko; Uki Yonda Asepta; Peter Remy Yosy Pasla; I Gusti Ngurah Agung Arya Bhakta Narayana. "The Influence of Organizational Culture and Servant Leadership on Employee Loyalty at PT Hiend Digital Media." International Journal of Management and Digital Sciences, vol. 2, no. 2, 2025.

Andhika Bhanu Bismoko; Uki Yonda Asepta; Peter Remy Yosy Pasla; I Gusti Ngurah Agung Arya Bhakta Narayana. "The Influence of Organizational Culture and Servant Leadership on Employee Loyalty at PT Hiend Digital Media." International Journal of Management and Digital Sciences 2, no. 2 (2025).

Andhika Bhanu Bismoko, et al. (2025) 'The Influence of Organizational Culture and Servant Leadership on Employee Loyalty at PT Hiend Digital Media', International Journal of Management and Digital Sciences, 2(2). doi: 10.70062/managementdynamics.v2i2.194.

Andhika Bhanu Bismoko; Uki Yonda Asepta; Peter Remy Yosy Pasla; I Gusti Ngurah Agung Arya Bhakta Narayana. The Influence of Organizational Culture and Servant Leadership on Employee Loyalty at PT Hiend Digital Media. International Journal of Management and Digital Sciences. 2025;2(2).

Artikel Terkait

The Effect of Knowledge-Oriented Leadership and Reward on Employee Performance in Bantar Gebang MSMEs

Joy Benjamin Rafael; Yuningsih Yuningsih; Lis Andriani

Enhancing Loyalty through Engagement, Experience, and Social Media Marketing

Shanti Handayani; Andry Andry; Noviermi Noviermi

Work Fatigue as a Mediator in the Influence of Communication and Assertivity on Nurses' Productivity

Rosida Siboro; Andry Andry; MF Arrozi Adhikara

Analysis of Hospital Budget and Operating Costs Study at Pemalang Ashari Hospital

Nurul Mardhiah Sitio; Tri Purwani

Analysis of Job Satisfaction as an Intervening Variable in The Relationship Between Compensation, Transformational Leadership, and Workload Towards Turnover Intention of Contract Nurses at Hospital X

Ria Permata; Ratna Indrawati; Rina Mutiara

International Digital Transformation of Smart MSMEs for Sustainable Business Development

Indra Hastuti; Maimunah Abdul Aziz
Tren Sitasi Jurnal