Analisis Sentimen Masyarakat Kota Medan Terhadap Persiapan PON XXI Sumut-Aceh 2024 Menggunakan Metode Naive Bayes

The North Sumatra Aceh National Sports Week (PON) which will be held in September 2024 in Papu, North Sumatra has drawn many pros and cons from the public. This topic allows the public to provide criticism, suggestions and opinions regarding the 2024 North Sumatra Aceh PON. Instagram is a popular social media for conveying public opinion. The sentiment analysis process can find and resolve problems based on public opinion on social media such as Instagram. The classification method used in this research is the Naïve Bayes Classifier. Datasets can be obtained from the data crawling process using the Google Chrome extension: IGCommentExport. The data is labeled positive, neutral, or negative. The results of the labeling process showed 770 negative data, 256 neutral data and 920 positive data. Then pre-processing is carried out on the data that has been previously labeled, and a word weighting process is also carried out using TF-IDF. After that, modeling was carried out using the Naïve Bayes Classifier and the final process was evaluation-testing. The high accuracy results from the fourth experiment which compared 90% of the training data with 10% of the testing data resulted in an accuracy of 75%. Meanwhile, the sentiment test results show that positive sentiment is more numerous than negative sentiment and neutral sentiment.