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The Influence of E-Marketing Capability and Customer Engagement on SME Marketing Performance with Customer Trust as an Intervening Variable
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study aims to analyze the influence of e-marketing and customer engagement on marketing performance. Analyze the influence of e-marketing and customer engagement, customer trust on marketing performance. The sample size was 78 respondents using SEM PLS for data processing. The findings of this study are that there is a significant positive influence between e-marketing on marketing performance; there is a significant positive influence between customer engagement on marketing performance; t...
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The Influence of Digital Leadership and Digital Culture on Organizational Performance thru Techno-Work Engagement at the Immigration Office Class I Special Check Point Semarang
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study aims to analyze the influence of Digital Leadership and Digital Culture on Organizational Performance thru the mediation of Technowork Engagement at the Immigration Office Class I Special TPI Semarang. Digital transformation in public organizations requires a comprehensive understanding of leadership mechanisms, culture, and technology engagement in improving service performance. The research method uses a quantitative approach with Partial Least Squares-Structural Equation Modeling (...
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The Effect of Transformational Leadership and Digital Literacy on Civil Servant Performance: The Mediating Role of Adaptability at Regional Financial Management and Local Revenue Agency of Demak Regency
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
This study investigates the direct and indirect effects of transformational leadership and digital literacy on civil servant performance through the mediating role of adaptability. The research population comprised all 75 employees at the Regional Financial Management and Local Revenue Agency (BPKPAD) of Demak Regency, Indonesia. A saturated sampling method was employed, utilizing the entire population as respondents. Primary data were collected through structured questionnaires and analyzed usi...
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Achieving Superior Marketing Performance Through Digital Transformation and Consumer Trust-Based E-Commerce Adoption
Proceeding. of The International Conference on Business and Economics
Vol 4
, No 1
(2026)
Micro, Small, and Medium Enterprises (MSMEs) face increasing pressure to adapt to digital transformation and e-commerce in order to enhance marketing performance; however, their implementation is often constrained by limited technological utilization and low levels of consumer trust. This study aims to analyze the role of consumer trust as a mediating variable in the relationship between digital transformation, e-commerce adoption, and the marketing performance of MSMEs. A quantitative approach...
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PENGARUH KARAKTERISTIK INDIVIDU, MOTIVASI, DAN KELENGKAPAN SARANA PRASARANA TERHADAP KINERJA PEGAWAI KANTOR URUSAN AGAMA DI KOTA SEMARANG
Innovation, Theory & Practice Management Journal
Vol 3
, No 2
(2025)
This study aims to analyze the influence of intrinsic motivation and transformational leadership on organizational commitment. In addition, this study also aims to analyze the influence of the mediating variable of organizational commitment on the relationship between intrinsic motivation and transformational leadership on organizational citizenship behavior. The population used was all Assistant Managers of Goods at the Education and Culture Office of Demak Regency, Jl. Sultan Trenggono No. 89,...
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PENINGKATAN KINERJA PEMASARAN MELALUI ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PEMBELAJARAN DENGAN INOVASI SEBAGAI MEDIASI(Studi pada Industri Kecil Makanan dan Minuman di Kabupaten Kendal)
Innovation, Theory & Practice Management Journal
Vol 3
, No 2
(2025)
Penelitian ini bertujuan untuk menganalisis pengaruh orientasi kewirausahaan dan orientasi pembelajaran terhadap kinerja pemasaran baik secara langsung maupun tidak langsung melalui inovasi sebagai variabel mediasi. Populasi yang digunakan adalah seluruh pelaku industri kecil makanan dan minuman di Kabupaten Kendal, dengan ukuran jumlah sampel yang digunakan adalah 100 responden. Teknik pengambilan sampel menggunakan simple random sampling. Sumber data yang digunakan data primer, dengan metode p...
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Pemberdayaan Pasar Tradisional sebagai Branding Budaya dan Destinasi Pariwisata Internasional: Laporan Keterlibatan Masyarakat di Pasar Seni, Kuala Lumpur
Jurnal Suara Pengabdian 45
Vol 4
, No 2
(2025)
Pasar tradisional memainkan peran penting dalam memperkuat identitas budaya dan meningkatkan daya tarik pariwisata internasional. Pasar Seni di Kuala Lumpur adalah contoh utama dari keberhasilan transformasi pasar tradisional menjadi tujuan wisata budaya. Inisiatif community engagement ini merupakan kolaborasi antara Universitas 17 Agustus 1945 (UNTAG) Semarang dan Universiti Tunku Abdul Rahman (UTAR) Malaysia, yang bertujuan untuk meningkatkan pemahaman pemangku kepentingan tentang strategi bra...
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Analysis of External Support and Organizational Capacity on Electronic Commerce Adoption Impact on Small Medium Business Performance
Jurnal Ilmiah Serat Acitya
Vol 12
, No 1
(2023)
This study aims to develop the concept of external support, compatibility and organizational capabilities in increasing the adoption of Electronic Commerce and its impact on the performance of small and medium enterprises. The sample of this research was 123 respondents consisting of small and medium culinary business owners in the city of Semarang, Indonesia. The analysis technique uses Structural Equation Modeling - Amos program version 21. The results show that adoption of electronic commerce...
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ANALISIS KINERJA PEGAWAI MELALUI KOMPETENSI, QUALITY OF WORK LIFE (QWL) DAN KOMITMEN ORGANISASIONAL DENGAN KEPUASAN KERJA SEBAGAI MEDIASI: EMPLOYEE PERFORMANCE ANALYSIS THROUGH COMPETENCE, QUALITY OF WORK LIFE (QWL) AND ORGANIZATIONAL COMMITMENT WITH JOB SATISFACTION AS MEDIATION
Innovation, Theory & Practice Management Journal
Vol 2
, No 1
(2023)
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kompetensi, Quality of Work Life (QWL), komitmen organisasional dan kepuasan kerjaterhadap kinerja pegawai di lingkungan Pasar Daerah Kabupaten Pemalang. Responden dalam penelitian ini adalah pegawai di lingkungan Pasar Daerah Kabupaten Pemalang, Jumlah responden dalam penelitian ini ditetapkan 154 responden dengan menggunakan teknik pengambilan sampel yang disebut proporsional random sampling. Penelitian ini menggunakan analisis Model...
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PEMBERDAYAAN MASYARAKAT PENGRAJIN GITAR DI DESA MANCASAN, BAKI, KABUPATEN SUKOHARJO MENUJU PASAR GLOBAL
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 4
, No 1
(2020)
Industri gitar di Desa Mancasan, Baki, Kabupaten Sukoharjo adalah salah satu sektor ekonomi yang memiliki potensi besar. Mayoritas pelaku industri adalah Usaha Mikro, Kecil dan Menengah (UMKM). Namun, produksinya telah menembus pasar ekspor. Penelitian ini bertujuan untuk memperoleh gambaran tentang bagaimana memberdayakan komunitas pengrajin gitar di Desa Mancasan, Baki, Kabupaten Sukoharjo menuju pasar global. Penelitian ini adalah penelitian deskriptif kualitatif dengan objek penelitian adala...
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