📅 23 December 2022
DOI: 10.56444/icbeuntagsmg.v1i1.298
THE INFLUENCE OF AUDITORY AND VISUAL PRODUCTS ON CONSUMER PURCHASE DECISIONS (Study on Consumers of Local Coffee Shop in Semilir Semarang)
Proceeding. of The International Conference on Business and Economics
Universitas 17 Agustus 1945 (UNTAG) Semarang
📄 Abstract
This study aims to determine the effect of auditory and visual products on consumer purchasing decisions at local coffee shops in Semilir Semarang in 2021. The data in this study are primary data from questionnaires with 100 respondents at local coffee shops in Semilir Semarang, using accidental sampling. The analytical tool used is Multiple Linear Regression analysis. The results of the study show that Auditory and Visual Products have a significant positive effect on consumer purchasing decisions.
🔖 Keywords
#auditory
#visual product
#purchase decision.
ℹ️ Informasi Publikasi
Tanggal Publikasi
23 December 2022
Volume / Nomor / Tahun
Volume 1, Nomor 1, Tahun 2022
📝 HOW TO CITE
Imam Gozali; Fira Salsabila Zahroh, "THE INFLUENCE OF AUDITORY AND VISUAL PRODUCTS ON CONSUMER PURCHASE DECISIONS (Study on Consumers of Local Coffee Shop in Semilir Semarang)," Proceeding. of The International Conference on Business and Economics, vol. 1, no. 1, Dec. 2022.
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