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Menampilkan 1–6 dari 6 artikel
Impulsive Buying Among Tiktok Users: (Study on Gen Z)
Imam Gozali
; Hidayah Sri Pamungkas
International Journal of Management
Vol 2
, No 3
(2025)
This study aims to determine how much influence digital marketing strategies (content marketing, affiliate marketing and flash sales) have in encouraging impulsive purchasing behavior in Gen Z. The population of this study consists of all Generation Z TikTok users in Indonesia, with an unknown total number. The research method employed is a quantitative approach using a survey of 100 respondents selected through convenience sampling. The data were analyzed using multiple linear regression with i...
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Pengaruh Store Atmosphere, Kualitas Pelayanan dan Visual Merchandising Terhadap Keputusan Pembelian: Studi Pada Pelanggan Mr. K Cafe BSB City Semarang
Imam Gozali
DHARMA EKONOMI
Vol 31
, No 2
(2025)
As time goes by, the combination of store atmosphere, service quality and visual merchandising has become an important factor for cafe business owners and customers in choosing a place to gather and chat over coffee. This research aims to analyze the influence of store atmosphere, service quality and visual merchandising on purchasing decisions for Mr. customers. K cafe BSB City Semarang. The population in this study were all customers who visited using a non-random sampling technique, tot...
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Pemberdayaan Masyarakat Untuk Kewirausahaan Emping Melinjo Di Desa Wonokerso Kec. Limpung Kab. Batang Jawa Tengah
Imam Gozali
; Asta Nugraha
; Bambang Riyadi
; Agung Wibowo
Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Vol 2
, No 4
(2024)
This service was held in Wonokerso Village, District. Limbung District. Stem. The aim is to empower the entrepreneurial community by non-working housewives. Techniques for implementing community service using learning and mentoring methods. The target of this service is 20 housewives. The results to be achieved are 1) the participants understand the meaning of creative entrepreneurship and are able to run a home business, especially making Emping Mlinjo. 2) Not only that, but also able to market...
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Usaha Kreatif Membuat Jajanan Berbahan Singkong Pada Masyarakat Kelurahan Gemah, Kecamatan Pedurungan, Kota Semarang
Imam Gozali
; Ratnawati Dwi Putranti
ARDHI : Jurnal Pengabdian Dalam Negri
Vol 2
, No 1
(2024)
This service was held in Kel. Gemah, Kec. Pedurungan, Semarang City. The aim is to create non-formal business opportunities that non-working housewives can do. Techniques for implementing community service using theoretical and practical learning methods. The target of this service is 20 housewives. The results to be achieved are 1) the participants understand the meaning of creative business and are able to run a home business, especially making snacks from cassava. 2) Not only that, but also a...
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THE INFLUENCE OF AUDITORY AND VISUAL PRODUCTS ON CONSUMER PURCHASE DECISIONS (Study on Consumers of Local Coffee Shop in Semilir Semarang)
Imam Gozali
; Fira Salsabila Zahroh
Proceeding. of The International Conference on Business and Economics
Vol 1
, No 1
(2022)
This study aims to determine the effect of auditory and visual products on consumer purchasing decisions at local coffee shops in Semilir Semarang in 2021. The data in this study are primary data from questionnaires with 100 respondents at local coffee shops in Semilir Semarang, using accidental sampling. The analytical tool used is Multiple Linear Regression analysis. The results of the study show that Auditory and Visual Products have a significant positive effect on consumer purchasing decisi...
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Strategi Mengembangkan Citra Desa Wisata Dan Potensi Daya Dukung Kegiatan Ekonomi Desa Di wilayah Dusun Karangjoho, Kelurahan Gondoriyo, Kecamatan Ngaliyan, Kota Semarang
Imam Gozali
; Honorata-Ratnawati
; Asta Nugraha
Jurnal Suara Pengabdian 45
Vol 1
, No 3
(2022)
Pengabdian kepada Masyarakat ini bertujuan merumuskan strategi mengembangkan citra Desa Wisata dan potensi daya dukung kegiatan ekonomi desa yang terletak di wilayah Dusun Karangjoho Kelurahan Gondoriyo, Kecamatan Ngaliyan, Kota Semarang, dengan produk utamanya, Curug (air terjun). Pengabdian kepada Masyarakat ini dilakukan dengan menggunakan pendekatan metode deskriptif kualitatif dengan teknik analisis participant observation dan wawancara baik terstruktur maupun terbuka, dengan menekankan pad...
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