This study aims to determine the effect of compensation, career path, and self-efficacy variables on lecturer engagement in private university lecturers in Medan City. The study uses an associative approach and quantitative methods. The population in this study were all lecturers at private universities in Medan City. The sampling method in this study uses probability sampling method with simple random sampling technique, namely taking sample members from a population that is carried out randomly without regard to the strata in that population, with a sample size of 100 respondents. The research results explain that the variables of compensation, career path, and self-efficacy have a positive and significant influence, both partially and simultaneously, on lecturer engagement. It can be seen that the coefficient of determination adjusted square 0.764 which means 76.4% of the factors that influence lecturer engagement at Private Universities in Medan City can be explained by compensation, career path, self-efficacy and 23.6% of other factors in this study.

The aim of this research is to determine the effect of interest rates on the amount of money circulating in Indonesia for the 2018 - 2023 period. The type of data in this research uses quantitative data and the data source used is secondary data for the 2018-2023 period. Data analysis uses a simple linear regression analysis method. The results of this research show that the interest rate variable does not have a significant influence on the money supply in Indonesia.

The management of public aspirations is a strategic task of the Public Relations (PR) department at the DPRD Secretariat to support information transparency and public participation. This study aims to examine the roles, challenges, and strategies of PR in managing public aspirations in Central Kalimantan Province. Using empirical and normative juridical approaches, primary and secondary data were qualitatively analyzed to evaluate the effectiveness of communication mechanisms implemented. The findings indicate that PR serves as a mediator between the public and the DPRD through hearings, discussion forums, and digital platforms. In addition to gathering public aspirations, PR also educates the public on mechanisms for submitting opinions and the importance of public participation. However, this study identifies several challenges, such as limited access to information for remote communities, insufficient public understanding of aspiration submission procedures, and slow responses to incoming inputs. To address these issues, innovations are required, including the implementation of an online-based management information system, capacity building through training, and periodic evaluations of aspiration management processes. These strategies are expected to enhance transparency, accountability, and the effectiveness of aspiration management, ensuring that public aspirations are optimally accommodated in legislative processes and regional development planning.

This study aims to explore the structure and uniqueness of Earth through the lens of local wisdom that respects nature, and to investigate how traditional knowledge can offer valuable insights into our planet and the relationship between humans and the environment. A qualitative approach was employed, involving a literature review and analysis of traditional texts, myths, folktales, and cultural practices related to the understanding of the universe, Earth's structure, and human interaction with ecosystems. The findings reveal that many indigenous cultures around the world view Earth as a living entity, with an interconnected relationship between humans and the surrounding environment. This understanding is reflected in various rituals, agricultural systems, and environmental policies that emphasize balance and sustainability. Furthermore, local wisdom often stresses the importance of respecting nature as an integral part of harmonious living on Earth. The implications of this research highlight the importance of integrating local wisdom into environmental education, sustainable development policies, and natural resource management to foster a more harmonious and sustainable relationship between humans and the Earth.
 
 

In this era of globalization, the native chicken business in Indonesia has such high potential that it is very suitable for business actors and chicken farmers in Indonesia. Designing strategies and ways of marketing processed chicken products is very important in increasing product sales. To meet the public demand for native chicken meat, marketing activities are needed that can distribute the meat from producers to consumers. Where marketing is essentially the flow of goods from producers to consumers. Marketing activities are an important factor that will determine the success of an entrepreneur. This research aims to develop and implement an effective digital marketing strategy for chicken farmers in Parbaungan District, Serdang Bedagai Regency, in order to increase sales and product competitiveness through the use of digital technology. In this study, the method used by the author is a qualitative research method by conducting a case study of the object under study. According to Sugiyono (2019: 16) qualitative research methods are as research methods based on natural philosophy (experiments) where researchers are instruments, data collection techniques and data analysis are inductive / qualitative and emphasize meaning. Word of mouth marketing is a promotional method that comes from consumers, by consumers, and for consumers. Satisfied customers will not only repurchase but they are also a walking, talking billboard for the business.

Andri Andriana Syatfle, Nim 148320719008 "DEVELOPMENT OF AN ELECTRONIC BOOK (E-BOOK) FOR EMERGENCY FIRST AID (PPGD) CLIMBING INJURY RISKS FOR UKM PA UNIMUDA SORONG EARTHQUAKE". Information Technology Education Study Program, Faculty of Exact Education, Muhammadiyah University of Education (UNIMUDA) Sorong. This research aims to develop learning media in the form of e-books which can be used as a varied learning media on Emergency First Aid (PPGD) material in the UNIMUDA Sorong Earthquake PA UKM. With this e-book learning media, Mapala Bumi members are more interested and active in learning. The research carried out by the author used the Addie model research and development (R&D) method in seven stages, namely potential and problems, data collection, product design, design validation, product design revision, product testing and product revision. Learning media in the form of e-books, the material that has been developed has been tested through a media validation questionnaire with an average assessment of 81.25% categorized as very feasible, the first material validation questionnaire with an average assessment of 97.5% categorized as very feasible, and a questionnaire second material validation with an average assessment of 75%, small group trials with an average assessment of 86.3% which were declared very feasible, and large group trials namely: large group trials which obtained an average assessment of 94 .5% is categorized as very feasible. This shows that the media is suitable for use in the learning process.

With this service, students of SMP 4 Muhammadiyah Pekanbaru are educated about anti- corruption literacy. Corruption is an act carried out to gain profit in a bad way, such as bribing, extortion, gratification, and others. The implementation plan is carried out in three stages. In the preparation stage, SMP 4 Muhammadiyah Pekanbaru carries out licensing, coordination, and socialization. The second stage is implementation, which includes socialization and counseling. The third stage is evaluation and preparation of reports. The results of the service show that students of SMP 4 Muhammadiyah Pekanbaru have the ability to avoid corruption after learning about anti-corruption.

The importance of implementing Community Service (PKM) in the Tri Dharma of Higher Education can make a positive contribution to society. The implementation of this PKM is entitled "Innovation in Making Gropak Made from Cassava in the Dasawisma Group in Central Sokaraja Village RT 2 RW 7 in an Effort to Pioneer Independent Business Opportunities." This Community Service will be carried out on Jalan Sidodadi RT 2 RW 7 Sokaraja Tengah Banyumas. The method used in implementing PKM is a participatory approach, lectures, and an FGD (Focus Group Discussion) approach containing counseling on how to find out how to create greater space for women who want to try to develop themselves through productive efforts. Other benefits of women's empowerment through a creative economy by utilizing natural resources as an effort to empower women in improving the economy of dasawisma groups and village communities. Apart from that, it is hoped that with community service, the existence of universities can contribute to the development of the application of science to society. It is hoped that the knowledge gained in this community service will provide further insight into the use of natural potential to optimize the role of women, especially in improving the family economy so that women can be independent, especially in Sokaraja Tengah Village, Sokaraja Banyumas District, Central Java.

Good preparation is essential for English event hosts to perform effectively. At a minimum, they should be able to read texts in English with confidence. Taman Pendidikan Al-Qur’an (TPA) "Nurul Yaqin" frequently organizes events to commemorate Islamic holidays. To further motivate students to engage more actively in their Qur'an studies, innovative activities are needed as part of these commemorations. Training students to become English Masters of Ceremony (MCs) can serve as a creative and motivational approach. This community service program aimed to train TPA students to host events in English. The program was conducted in-person and actively involved the students. The results showed a significant positive impact, as the students enjoyed the activity and demonstrated increased enthusiasm in participating.

Company financial performance is one of the important indicators in assessing the sustainability and competitiveness of a company in the market. This study aims to analyze the relationship between liquidity, leverage, and company size on company financial performance based on existing literature. The research method uses a literature review approach that analyzes the results of previous studies from various journals and scientific articles. The review results show that liquidity has a positive relationship with financial performance in conditions where the company is able to manage current assets optimally. Leverage can have a positive or negative effect depending on the proportion of debt to equity, while company size is often associated with operational efficiency and competitiveness. This study provides theoretical insights for managerial decision making in managing financial resources.