Perkembangan teknologi digital telah mengubah lanskap permainan secara drastis. Penelitian ini menelusuri tren pergeseran dari permainan tradisional yang bersifat fisik dan sosial menuju permainan digital yang interaktif dan individual. Dengan menggunakan pendekatan kualitatif dan analisis literatur, penelitian ini mengidentifikasi faktor-faktor yang mendorong perubahan, termasuk kemudahan akses teknologi, perkembangan internet, serta pengaruh budaya global yang tersebar melalui platform digital. Penelitian ini juga mengeksplorasi dampak dari perubahan ini terhadap perkembangan sosial, psikologis, dan kognitif pemain, baik dari sisi positif seperti peningkatan keterampilan digital dan kreativitas, maupun sisi negatif seperti berkurangnya interaksi sosial langsung dan peningkatan risiko kecanduan game.

Modern  companies  in  the  digital  era  face  challenges  in  maximizing  the  utilization  of  information  systems  (IS)  to  enhance  business  efficiency  and  competitiveness.  PT  Indomarco  Prismatama,  one  of  Indonesia's  largest  retail  companies,  requires  an  integrated  IS  strategic  plan  to  strengthen  business  processes  and  optimize  information  management.  This  study  aims  to  develop  an  IS  strategic  plan  for  PT  Indomarco  Prismatama  using  the  Ward  and  Peppard  method,  which  combines  SWOT  analysis,  PEST  analysis,  Value  Chain  analysis,  and  McFarlan  Strategic  Grid  mapping  to  identify  and  assess  the  company's  IS  needs  and  opportunities.  Through  internal  and  external  environmental  analysis,  it  was  found  that  several  business  areas  require  further  IS  development,  including  inventory  management,  customer  relations,  and  supply  chain  integration.  The  IS  recommendations  provided  in  this  study  are  expected  to  serve  as  a  foundation  for  more  effective  IS  development  that  aligns  with  the  company's  business  strategies,  thereby  supporting  sustainable  growth  and  increased  competitiveness  in  the  retail  market.
 
 

This study aims to analyze financial management at SMAN 9 Bandung, focusing on efficiency, prioritization, and accountability. Using a qualitative approach, data were collected through structured interviews with the school treasurer to explore challenges, practices, and solutions in fund management. The findings reveal that the primary funding sources are BOS and BOP, which are often insufficient to meet operational needs. Budget preparation involves collaboration among the principal, teachers, and school committee, while financial oversight is enhanced through the ARKAS application to ensure transparency. Key challenges include limited funds and adjustments to new policy-driven needs. Diversifying funding sources, optimizing budgets, and empowering the school committee are recommended solutions to improve financial management and educational quality

This research discusses the utilization of social media as a marketing strategy to increase brand awareness and competitiveness of MSMEs (Micro, Small and Medium Enterprises), with a case study of HR-TEA in Pangkalpinang. A descriptive qualitative approach was used through interviews, observations, and the implementation of digital marketing strategies, such as Instagram account creation and Google Maps registration, to expand market reach and increase interaction with customers. The results showed that digital marketing strategies involving creative content and social media optimization were able to increase branding, the number of followers, as well as consumer interaction, which overall contributed to the growth of MSMEs (Micro, Small and Medium Enterprises) in the face of market competition.

 
Abstract. The research investigates the principles and ethical codes in business, highlighting their critical role in today's competitive environment. As businesses face increasing pressure to balance financial success with ethical conduct, the study aims to define these concepts, explore their scope, and identify key ethical principles while examining their implementation in Islamic banking. Employing a qualitative methodology, the research analyzes literature and case studies to understand the frameworks guiding ethical business practices. Findings reveal that principles such as honesty, social responsibility, and fairness are essential for fostering trust among stakeholders and enhancing corporate reputation. The implications stress the necessity for businesses to integrate these ethical codes into their operations actively, as doing so not only builds a positive public image but also contributes to long-term sustainability. Furthermore, the study identifies challenges in applying these standards, emphasizing that overcoming such obstacles is vital for creating a fair business ecosystem that benefits all parties involved.

This article discusses the importance of ethics, morals and morals in the context of sharia banking in Indonesia. With increasing public awareness of sharia values, sharia banking strives to provide financial services that meet the principles of justice, transparency and social responsibility. Sharia-based business ethics not only require bankers to behave honestly, but also understand the moral norms that govern social and business interactions. Morality rooted in religious and cultural values ??is a guideline in maintaining the integrity of financial institutions. Meanwhile, morals reflect individual character which is formed through education and experience, which is very important in maintaining the public's reputation and trust in financial institutions. This article also identifies the challenges of implementing ethics and morals in sharia banking, and provides suggestions for increasing the understanding and application of these values ??among banking professionals. By understanding ethics, morals and manners, it is hoped that more ethical and sustainable business practices can be created so that they can make a positive contribution to society.

Effective marketing planning is the key to success for companies, especially in the increasingly competitive automotive industry. This research aims to analyze the planning and marketing process carried out by Mitsubishi Xpander. The method used is a literature review, which involves analyzing various reference sources related to marketing and business strategy. The findings show that Mitsubishi Xpander has successfully implemented a planned marketing strategy, including product adjustments, competitive prices and effective promotions. Additionally, in-depth market analysis helps companies in understanding consumer preferences and identifying opportunities in the market. The implications of this research highlight the importance of implementing marketing strategies that are adaptive and responsive to changing consumer trends to increase competitiveness and business sustainability. The results of this research can provide insight for other companies in formulating more effective and efficient marketing strategies.

This study explores the application of machine learning (ML) in human resource (HR) management to enhance the recruitment process by predicting high-performing candidates. The research addresses gaps in traditional recruitment methods, which are often time-consuming and susceptible to subjective bias. By employing a Random Forest algorithm, this study utilizes a dataset of 10,000 records, encompassing attributes such as education, work experience, psychometric assessments, and interview evaluations. Data were divided into 70% training and 30% testing sets to ensure robust model evaluation. The findings demonstrate that the Random Forest model achieved a prediction accuracy of 87%, outperforming traditional methods and other ML models like Logistic Regression. The model's ability to identify key attributes contributing to candidate performance underscores its potential for data-driven decision-making in HR management. However, challenges such as data bias, algorithmic transparency, and resistance to technological change were identified as barriers to implementation. This research contributes to the theoretical and practical understanding of ML in HR by offering a predictive model that balances accuracy with interpretability. Practical implications include strategies for integrating ML into existing HR systems, emphasizing the importance of explainable AI to foster trust among practitioners. The study concludes that ML-based recruitment can significantly improve efficiency, objectivity, and the quality of hiring decisions, paving the way for more innovative and strategic HR practices.

Multinational corporations (MNCs) face significant ethical challenges when operating across diverse cultural environments, where differing norms and values can create conflicts in decision-making processes. This study examines how cultural dimensions, such as power distance and collectivism, influence ethical decision-making within MNCs, with a specific focus on operations in Indonesia. Using a qualitative approach, the research integrates thematic analysis of case studies and interviews with corporate managers. Data were also triangulated with organizational documents and industry reports. The findings reveal that high power-distance cultures, such as Indonesia, favor centralized decision-making, with ethical dilemmas typically resolved by senior leadership. While this hierarchical approach ensures efficiency, it often compromises transparency and accountability. Conversely, the collectivist orientation emphasizes group consensus and community engagement, fostering inclusivity but occasionally delaying resolution. For instance, case studies on bribery, environmental violations, and gender equality initiatives demonstrate the critical role of cultural adaptation in achieving ethical outcomes. Notably, participatory approaches involving local stakeholders improved trust and alignment with community expectations, enhancing reputational outcomes by 20% compared to centralized strategies. The study concludes that effective ethical frameworks for MNCs must balance global standards with cultural sensitivities. Recommendations include the adoption of culturally adaptive ethical policies, inclusive leadership training, and robust stakeholder engagement strategies. These findings offer valuable insights for MNCs aiming to navigate ethical complexities in culturally heterogeneous environments, contributing to both theoretical and practical advancements in global business ethics

Economic growth in Aceh Province is an important issue that shows regional development through the increase in goods and services produced. Based on data from the Central Statistics Agency (BPS), Aceh's economic growth only reached an average of 3.88% in 2018, far below the national average of 5.01%, which reflects challenges in resource utilization. Inflation in Aceh has experienced significant fluctuations between 1.53% and 8.09% from 2019 to 2023, which has the potential to hinder economic growth. Government expenditure also plays a crucial role in driving growth, where during the 2019-2023 period, the average development budget reached Rp 12.96 trillion, but the budget realization was only around Rp 12.29 trillion. This shows that despite large expenditures, the impact on economic growth has not been significant. In the theory of economic growth, there are various views on the factors that affect growth. Classical theory emphasizes the role of capital, labor, and technology, while Schumpeter's theory highlights innovation as the main key to growth. Inflation can serve as a barrier or driver, depending on economic conditions, while government spending is expected to stimulate economic growth through an increase in aggregate demand. This study uses inferential statistics to analyze the influence of inflation and government spending on Aceh's economic growth during the 2015-2023 period. The results of the analysis show that government spending has a positive and significant influence on economic growth, while inflation does not show a significant influence.