This study aims to analyze the impact of digital platforms on business communication strategies at the Mores Store MSME in Bandung City. Employing a qualitative approach, the research utilizes survey methods and descriptive analysis. Data was collected through offline interviews, literature review, and online data searches. The findings reveal that Mores Store actively leverages social media and online platforms, with Instagram and Shopee being the primary channels for promotional activities. Product promotion is heavily reliant on social media and e-commerce, which serve as the main pillars of their business communication strategy. In formulating their communication approach, Mores Store incorporates digital media by integrating persuasive interpersonal marketing, advertising, product photography, and the management of visually appealing social media displays. Overall, the study concludes that the managers of Mores Store possess a strong understanding and a high level of adaptability to digitalization and technological advancements in the era of Society 5.0, enabling them to develop effective and innovative business communication strategies.

Pembangunan berkelanjutan menuntut pengelolaan sumber daya yang efisien dan ramah lingkungan. Penelitian ini mengkaji integrasi tiga sistem utama: pembangkit listrik tenaga mikro hidro (PLTMH), sistem plumbing hemat air, dan alat pirolisis sampah rumah tangga. Ketiganya dianalisis melalui studi literatur dan perbandingan data dari tiga studi kasus di Indonesia. Hasil menunjukkan bahwa PLTMH di Dusun Batu Rangin mampu menghasilkan daya 48,56 kW dan mengurangi emisi CO? sebesar 156 ton/tahun. Sistem plumbing hemat air di Rusun Brimob Sampali menurunkan konsumsi air hingga 33,52% dan meningkatkan efisiensi daur ulang air hingga 87%. Sementara itu, pirolisis sampah rumah tangga menghasilkan bio-oil dengan nilai kalor tinggi dan menunjukkan potensi ekonomi dengan ROI 1,58. Integrasi ketiga sistem ini membentuk model pengelolaan sumber daya yang saling mendukung, dengan indeks keberlanjutan 3,7 dari 5. Pendekatan ini sejalan dengan konsep circular economy dan berpotensi diterapkan secara luas di wilayah pedesaan Indonesia.

Justice is a core value in Islamic teachings and serves as the foundational principle in Islamic business law. This study examines the concept of justice in Islamic business law, specifically within the context of modern contracts and transactions. Using a qualitative approach with normative and descriptive methods, the research classical Islamic legal principles and their application to contemporary practices such as smart contracts, cryptocurrency, and digital crowdfunding. Findings reveal that justice in Islamic business is not merely a moral imperative but an operational standard to ensure fairness, transparency, and balance in transactions. The study highlights the need for reinterpretation through contemporary ijtihad to address legal issues emerging from economic digitalization while remaining aligned with shariah. Additionally, the research underscores the role of regulators and Islamic financial institutions in promoting equitable business practices. Enhanced legal awareness and ethical literacy among Muslim entrepreneurs are also emphasized as key to ensuring just practices in the evolving business landscape. This study contributes to the dynamic understanding of Islamic law as a relevant legal system capable of responding to modern challenges without compromising its core values.Keywords : contract, digital transaction, Islamic business law, justice, shariah.

This study discusses the use of the Quick Response Code Indonesian Standard (QRIS) as a cashless digital payment tool from the perspective of Islamic commercial jurisprudence (fiqh muamalah). QRIS is an electronic payment system recognized by Bank Indonesia to facilitate non-cash transactions in the country. From an Islamic legal standpoint, it is essential to analyze the validity of transactions and the underlying akad (contracts), as sharia principles require clarity (bayyinah), mutual consent (ridha), and the lack of riba (usury), gharar (uncertainty), and maisir (gambling). This research adopts a descriptive quantitative approach and literature study method to examine QRIS in the context of fiqh muamalah, particularly focusing on the validity and contracts involved in non-cash payments. The findings of this study indicate that the use of QRIS in financial transactions can be considered valid under Islamic law, provided it fulfills the essential elements and conditions of a valid contract, such as price clarity, transaction object, and mutual consent.Keywords : QRIS, Fiqh Muamalah, Non-Cash Transaction, Akad Islamic Economics

This research examines the use of sharia contracts in Indonesian Islamic banking practices, focusing on the legal, financial, and religious facets of Islamic law. The primary goal is to examine the use of several Islamic contracts in actual financial transactions, including mudharabah, musyarakah, murabahah, ijarah, qardhul hasan, wakalah, kafalah, salam, and istisna, as well as how the hadith validates their validity. This study employed a normative legal method and a literature survey to qualitatively analyze both classical and modern sources, including national regulatory systems. The findings demonstrate that while the use of Islamic contracts improves equity, openness, and risk sharing, practical compliance, legal harmonization, and public literacy issues make implementation difficult. Strengthening regulatory congruence, boosting stakeholder education, and bolstering the sharia supervisory system are among the recommendations made to guarantee the integrity of Islamic banking operations. In line with Islamic principles, this study advances our knowledge of Islamic contracts as a crucial tool for creating a just and long-lasting financial system. Keywords : Islamic banking, Islamic contract, jurisprudence, sharia compliance, transaction

The swift advancement of digital technology has introduced financial innovations like Buy Now, Pay Later (BNPL). This payment method has become particularly popular among Generation Z, largely due to its promise of convenience and flexibility in online shopping.However, the widespread adoption of BNPL raises major concerns, especially regarding its implications for Generation Z's consumer behavior when viewed from an Islamic economic perspective. These concerns include impulse buying, the risk of excessive and unproductive debt accumulation, and potential conflicts with core Islamic principles such as the avoidance of waste and the prohibition of riba (interest). To mitigate these issues, it's crucial to improve financial literacy among Generation Z. We also need to ensure more transparency from BNPL providers, implement stricter regulations, and encourage responsible money management in line with Islamic principles.Keywords: Buy Now Pay Later, Generation Z, Islamic Economy

This study investigates the key determinants influencing Generation Z's purchase intention on Shopee, focusing on three main variables: digital marketing, pricing, and online reviews. The research was conducted among students from the Faculty of Economics and Business at Universitas Negeri Semarang (UNNES) using a quantitative approach. Data were collected through a structured questionnaire and analyzed using multiple linear regression. The findings reveal that both digital marketing and online reviews have a significant and positive impact on purchase intention. In contrast, pricing shows a significant but negative effect, indicating that Generation Z is highly price-sensitive and more influenced by perceived value and peer reviews. The model explains 68.0% of the variance in purchase intention (R² = 0.680), suggesting a strong relationship between the examined variables and consumer behavior. These results highlight the importance of authentic digital engagement and customer feedback in driving online purchases among young consumers. E-commerce platforms are advised to prioritize trust-building strategies and maintain price competitiveness to target the Gen Z segment effectively.

This study aims to examine the effectiveness of the Project Based Learning (PjBL) learning model in improving accounting learning outcomes for Vocational High School (SMK) students. This study was conducted using a qualitative descriptive method based on literature study. Data were obtained through a comprehensive analysis of various relevant scientific articles regarding the application of PjBL in accounting learning in SMK. The literature review shows that PjBL consistently provides a significant positive effect on improving student learning outcomes, both in cognitive and psychomotor aspects. This model encourages active student participation through contextual, collaborative, and problem-solving-based project work. Various studies have reported an increase in student average grades and classical learning completion rates after the implementation of PjBL. In addition, important skills such as critical thinking, communication, and teamwork skills also increase. The implementation of PjBL is an effective innovative learning strategy to improve the quality of vocational education, especially in the field of accounting, because it is able to improve learning outcomes and develop various student skills.

This study investigates the core competencies of agricultural undergraduates in China, aiming to improve their skills through industry-education integration. Using human capital theory, it analyzes the current status via literature review, surveys, and interviews, focusing on L University. Findings show students recognize their field's importance but lack career confidence and practical experience; only 25.5% have internships, and few faculty have industry experience. Gaps in social skills and psychological resilience are noted. To enhance competencies, strategies include creating a pro-agriculture atmosphere, deepening industry-education ties, boosting comprehensive training, and innovating evaluation. The study builds a competency model, highlighting fixed and growth competencies, enriching agricultural education theory. It stresses industry-education integration to meet talent demands for agricultural modernization and points to the need for more research on integration evaluation and context-specific characteristics.

Developing a digital payment system through QRIS (Quick Response Code Indonesian Standard) is a strategic initiative to encourage financial inclusion and transaction efficiency, especially among the younger generation. However, the sustainable adoption of QRIS still faces challenges, especially related to the effectiveness of economic incentives in influencing user behavior. This study aims to analyze the influence of cashback and discounts on the sustainable use of QRIS among Semarang State University (UNNES) students and examine the role of digital financial literacy as a moderation variable. This research employed a quantitative method using a survey approach involving 92 respondents who were active users of QRIS. Data were analyzed using linear regression and moderation interaction tests. The results showed that cashback had a positive and significant effect on the use of QRIS, while discounts did not show a significant impact. Digital financial literacy has a substantial direct effect on the use of QRIS, but it does not moderate the relationship between incentives (cashback and discounts) and the use of QRIS. These findings emphasize the importance of direct financial incentives such as cashback and digital financial literacy as independent factors in encouraging sustainable digital transaction habits. This research makes an empirical contribution to supporting the achievement of the Sustainable Development Goals (SDGs), especially in terms of financial inclusion and responsible consumption