Studi ini bermaksud untuk mengeksplorasi apakah celebrity endorsement dan variabel electronic word of mouth (E-WOM) berdampak pada minat beli pada Produk Avoskin melalui citra merek. Metode pada riset ini ialah metode kuantitatif dengan data diperoleh melalui kuesioner yang diukur dengan skala likert. Analisis dilakukan dengan memakai aplikasi SmartPLS versi 3.0, dengan melibatkan 100 orang mahasiswa aktif di Solo Raya sebagai responden. Hasil analisis menunjukkan bahwa variabel celebrity endorsement berdampak terhadap variabel citra merek secara positif dan signifikan, variabel E-WOM memberikan efek pada variabel citra merek secara positif dan signifikan, variabel citra merek berdampak terhadap variabel minat beli secara positif dan signifikan, variabel celebrity endorsement memiliki efek pada variabel minat beli secara positif dan signifikan. Sementara itu, pada variabel E-WOM berdampak pada variabel minat beli secara negatif dan tidak signifikan. Serta disisi lain, variabel celebrity endorsement berdampak pada variabel minat beli secara positif dan signifikan melalui citra merek, dan variabel E-WOM berdampak pada variabel minat beli secara positif dan signifikan melalui citra merek.

This study aims to explore whether celebrity endorsement and the variable of electronic word of mouth (E-WOM) affect purchase intention for Avoskin products through brand image. The research method used is quantitative, with data collected via a questionnaire measured on a Likert scale. Analysis was conducted using SmartPLS version 3.0, involving 100 active students in the Solo Raya area as respondents. The analysis results show that the celebrity endorsement variable positively and significantly impacts the brand image variable, while the E-WOM variable also has a positive and significant effect on the brand image variable. Furthermore, the brand image variable positively and significantly affects purchase intention, and the celebrity endorsement variable has a positive and significant effect on purchase intention. In contrast, the E-WOM variable has a negative and insignificant impact on purchase intention. Additionally, the celebrity endorsement variable positively and significantly influences purchase intention through brand image, while the E-WOM variable positively and significantly affects purchase intention through brand image as well.

Introduction: Erigo serves as a compelling research subject due to its recent reputation crisis from plagiarism allegations, illustrating how companies can face significant brand challenges. Its application of Image Repair Theory offers insights into effective crisis communication strategies, while the role of social media highlights the dynamics of public perception. Analyzing Erigo’s experience provides valuable lessons for other brands facing similar ethical issues.
Methods: This study takes a descriptive qualitative method. Using the case study method. The data source used includes data analysis from several social media platforms, including Instagram and Twitter. In addition, this study draws on data from earlier research.
Findings: Erigo used one of Image Repair Theory’s tactics to deal with his reputation crisis: the mortification strategy. Mortification is an approach that involves accepting responsibility for the objectionable action/event, apologizing, and asking for forgiveness. Expressions of remorse are also included in this category. Erigo demonstrated this by apologizing to both the public and the illustrator concerned.
Originality: This study becomes novelty because there has been no previous research that discusses how Erigo’s crisis communication strategy deals with this problem. Previous research has also focused more on customer experience and customer brand trust in the Erigo fashion brand.

Penelitian dilakukan dengan tujuan untuk menguji Perilaku Keuangan dan Teknologi Finansial terhadap Kinerja Usaha UMKM Kuliner di Madura melalui Literasi Keuangan sebagai variabel intermediasi. Populasi dan sampel penelitian ini meliputi pelaku UMKM kuliner di Madura dengan menggunakan pendekatan deskriptif kuantitatif. Sampel penelitian sebanyak 88 responden, metode pengambilan sampel menggunakan random sampling. Metode analisis data dilakukan dengan menggunakan Smart-PLS versi 4.0. Hasil penelitian menunjukkan bahwa secara langsung Perilaku Keuangan berpengaruh positif signifikan terhadap Kinerja Usaha, Perilaku Keuangan juga berpengaruh positif signifikan terhadap Literasi Keuangan, Teknologi Finansial tidak berpengaruh terhadap Kinerja Usaha, Teknologi Finansial juga tidak berpengaruh terhadap Literasi Keuangan, dan Literasi Keuangan tidak berpengaruh terhadap Kinerja Usaha. Secara tidak langsung Perilaku Keuangan tidak berpengaruh terhadap Kinerja Usaha dengan Literasi Keuangan sebagai variabel mediasi, dan Teknologi Finansial tidak berpengaruh terhadap Kinerja Usaha dengan Literasi Keuangan sebagai variabel mediasi. Dari hasil penelitian ini diketahui bahwa Literasi Keuangan tidak dapat memediasi Perilaku Keuangan dan Teknologi Finansial terhadap Kinerja Usaha secara simultan.

The study was conducted with the aim of testing Financial Behavior and Financial Technology on the Performance of Culinary MSME Businesses in Madura through Financial Literacy as an intermediary variable. The population and sample of this study included culinary MSME actors in Madura using a quantitative descriptive approach. The research sample was 88 respondents, the sampling method used random sampling. The data analysis method was carried out using Smart-PLS version 4.0. The results of the study showed that directly Financial Behavior had a significant positive effect on Business Performance, Financial Behavior also had a significant positive effect on Financial Literacy, Financial Technology did not affect Business Performance, Financial Technology also did not affect Financial Literacy, and Financial Literacy did not affect Business Performance. Indirectly Financial Behavior did not affect Business Performance with Financial Literacy as a mediating variable, and Financial Technology did not affect Business Performance with Financial Literacy as a mediating variable. From the results of this study, it is known that Financial Literacy cannot mediate Financial Behavior and Financial Technology on Business Performance simultaneously.

This study focuses on the implementation of digital marketing strategies at GoPool Billiard & Café to enhance business appeal and leverage digital platforms, particularly social media, as the primary means of promotion. In an era of rapid digital growth, social media has become an effective tool for reaching a wider audience of potential customers and building strong relationships with them. The methods used in this research include interviews and documentation to obtain in-depth information and record the process of implementing digital marketing strategies. The results of the study indicate that utilizing social media platforms like Instagram and TikTok can increase customer interaction, expand audience reach, and strengthen the brand identity of GoPool Billiard & Café. This strategy has proven effective in attracting new customers while retaining the loyalty of existing ones through creative, informative, and consistent content.

This study aims to describe the effect of the Project Based Learning model on the ability to write folk tales among fifth-grade elementary school students. The method used is a quasi-experimental design with a nonequivalent control group design. The subjects of this study were fifth-grade students of SD Negeri 06 Ladang Padi. The sample consisted of two classes: class VA as the experimental group and class VB as the control group. The experimental class implemented the Project Based Learning model, while the control class used a text-based teaching method. The students' ability to write folk tales was measured through a pretest and posttest administered to both groups using the same question, consisting of one item. The statistical data analyzed included normality tests, homogeneity tests, and hypothesis testing, processed using SPSS 23 software. The results showed that the hypothesis test produced a significance value of 0.00 < 0.05, indicating that Ha was accepted and Ho was rejected.The influence of the Project Based Learning model can be seen in the significant improvement in the experimental class. The improvement in students' ability to write folk tales was evidenced by the difference in the average posttest scores between the experimental and control classes. The experimental class achieved an average posttest score of 80.13, while the control class scored 60.12 on average. These findings demonstrate that the implementation of the Project Based Learning model significantly affects the ability to write folk tales among fifth-grade students at SD Negeri 06 Ladang Padi.

This study aims to determine the effect of using the Two Stay Two Stray (TSTS) learning model on the listening skills of fifth-grade students. The research was conducted in classes VB and VC at UPT SDN 015 Sumber Sari, involving a total of 62 students, during the odd semester of the 2024/2025 academic year, specifically in July 2024. The study utilized a Non-Equivalent Control Group Design, involving two classes: VC as the experimental class with 32 students and VB as the control class with 30 students. In the experimental class, learning was conducted using the Two Stay Two Stray (TSTS) model, while in the control class, conventional teaching methods were applied. Students' listening skills were assessed through pretests and posttests in audio format, each consisting of 20 questions. The data collected were analyzed using normality tests, homogeneity tests, and hypothesis testing through the SPSS 24 application. The results showed that hypothesis testing using the t-test produced a significance value of 0.000 < 0.05, indicating that Ha was accepted and Ho was rejected. These findings suggest a significant effect of applying the Two Stay Two Stray (TSTS) learning model on students' listening skills. This improvement was evident from the average posttest scores, with the experimental class achieving an average of 83.48, higher than the control class's average of 71.74. Thus, this study confirms that the use of the Two Stay Two Stray (TSTS) model is effective in enhancing the listening skills of fifth-grade elementary school students.
 

This article discusses the concept of School-Based Management (SBM) as an education management approach implemented in Indonesian schools. MBS aims to encourage schools to be independent, active, transparent and accountable in improving the quality of education. This article explains how SBM facilitates schools to develop education quality improvement programs according to their needs through participatory and democratic decision-making. School autonomy in decision-making results in more effective and efficient education programs, involving principals, teachers, staff, parents, students, school committees and communities. The article also discusses the importance of curriculum development and community participation in improving the quality of education in Indonesia.

Problems in inorganic waste management in Junrejo Village, RW 07, Batu City, are often related to the lack of efficiency of the drying process, which can affect the quality of recycling. This activity aims to develop an inorganic waste drying gibrik machine equipped with an Internet of Things (IoT) system and Graphical User Interface (GUI) to improve efficiency and ease of operation. The IoT system is implemented to enable remote monitoring and control of the machine via a mobile application, while the GUI is designed to provide an intuitive user interface. The methods used include hardware and software design, sensor integration to monitor temperature and humidity, and the development of Android-based applications as a communication medium between users and machines. This tool was implemented in Junrejo Village, RW 07, Batu City, by involving the local community as partners. The test results show that implementing this system can increase drying efficiency by up to 25% compared to conventional methods, so the Junrejo Village community can optimize its waste management process.ABSTRAKPermasalahan dalam pengelolaan sampah anorganik di Desa Junrejo, RW 07, Kota Batu, seringkali berkaitan dengan kurangnya efisiensi proses pengeringan, yang dapat mempengaruhi kualitas daur ulang. Kegiatan ini bertujuan untuk mengembangkan sebuah mesin gibrik pengering sampah anorganik yang dilengkapi dengan sistem Internet of Things (IoT) dan Graphical User Interface (GUI) guna meningkatkan efisiensi dan kemudahan pengoperasian. Sistem IoT diterapkan untuk memungkinkan pemantauan dan pengendalian mesin secara jarak jauh melalui aplikasi mobile, sedangkan GUI dirancang untuk memberikan antarmuka pengguna yang intuitif. Metode yang digunakan meliputi perancangan perangkat keras dan perangkat lunak, integrasi sensor untuk memantau suhu dan kelembaban, serta pengembangan aplikasi berbasis Android sebagai media komunikasi antara pengguna dan mesin. Implementasi alat ini dilakukan di Desa Junrejo, RW 07, Kota Batu, dengan melibatkan masyarakat setempat sebagai mitra. Hasil pengujian menunjukkan bahwa implementasi sistem ini dapat meningkatkan efisiensi pengeringan hingga 25% dibandingkan dengan metode konvensional, sehingga masyarakat  Desa  Junrejo  dalam  mengoptimalkan  proses pengelolaan sampah mereka.

 The charcoal briquette business counseling program for the Young Farmers group in Turen Village, Turen District, Malang, East Java, aims to increase young people's awareness and skills in utilizing local potential, creating new jobs, and encouraging innovation and entrepreneurship. The methods include training and mentoring in making charcoal briquettes and producing optimal products. This program has increased participants' knowledge of charcoal briquettes by 88.9% and production skills by 166.7%. A significant impact was seen in the increase in charcoal briquette production from 50 kg/month to 100 kg/month, as well as in the average income of participants by 50%, from IDR 500,000/month to IDR 1,000,000/month. The marketing coverage also expanded from 1 region to 3 regions (Turen, Lawang, Malang Raya). The success of this program shows the effectiveness of the extension and training methods applied, as well as the potential for developing charcoal briquette businesses as an alternative source of income for young farmers in Turen Village. This program not only increases the economic capacity of participants but also encourages the sustainable use of local resources.ABSTRAKProgram penyuluhan usaha arang briket bagi kelompok Pemuda Tani di Desa Turen, Kecamatan Turen, Malang, Jawa Timur bertujuan meningkatkan kesadaran dan keterampilan pemuda dalam memanfaatkan potensi lokal, menciptakan lapangan kerja baru, serta mendorong inovasi dan kewirausahaan. Metode yang digunakan meliputi pelatihan dan pendampingan pembuatan arang briket dan menghasilkan produk yang optimal. Program ini berhasil meningkatkan pengetahuan peserta tentang arang briket sebesar 88,9% dan keterampilan produksi sebesar 166,7%. Dampak signifikan terlihat pada peningkatan produksi arang briket dari 50 kg/bulan menjadi 100 kg/bulan, serta peningkatan pendapatan rata-rata peserta sebesar 50%, dari Rp 500.000/bulan menjadi Rp 1.000.000/bulan. Cakupan pemasaran juga meluas dari 1 wilayah menjadi 3 wilayah (Turen, Lawang, Malang Raya). Keberhasilan program ini menunjukkan efektivitas metode penyuluhan dan pelatihan yang diterapkan, serta potensi pengembangan usaha arang briket sebagai sumber pendapatan alternatif bagi pemuda tani di Desa Turen. Program ini tidak hanya meningkatkan kapasitas ekonomi peserta, tetapi juga mendorong pemanfaatan sumber daya lokal secara berkelanjutan.

The Student Creativity Program (PKM) focuses on developing a flower shop and various flavored vegetable chip businesses in Sumberejo Village. The goal is to overcome anxiety disorders in local young farmer groups through productive and creative activities. The flower shop business offers flower arrangement training that can improve aesthetic skills and provide relaxation therapy. Meanwhile, producing various flavored vegetable chips aims to utilize local agricultural products, increase product-added value, and provide healthy food alternatives. These businesses are expected to create jobs, increase income, and provide psychological support through active involvement in community activities. Through this holistic approach, it is hoped that the emotional and economic well-being of the young generation of Sumberejo can be achieved, making them more productive, happy, and able to overcome anxiety positively and constructively.ABSTRAKProgram Kreativitas Mahasiswa (PKM) fokus pada pengembangan usaha toko bunga dan keripik sayur aneka rasa di Desa Sumberejo. Tujuannya untuk mengatasi gangguan kecemasan pada kelompok pemuda tani setempat melalui kegiatan yang produktif dan kreatif. Bisnis toko bunga menawarkan pelatihan merangkai bunga yang dapat meningkatkan keterampilan estetika dan memberikan terapi relaksasi. Sedangkan produksi keripik sayur aneka rasa bertujuan untuk memanfaatkan produk pertanian lokal, meningkatkan nilai tambah produk, dan memberikan alternatif pangan sehat. Kedua usaha ini diharapkan dapat menciptakan lapangan kerja, meningkatkan pendapatan, dan memberikan dukungan psikologis melalui keterlibatan aktif dalam kegiatan masyarakat. Melalui pendekatan holistik ini diharapkan kesejahteraan emosional dan ekonomi generasi muda Sumberejo dapat tercapai, menjadikan mereka lebih produktif dan bahagia, serta mampu mengatasi kecemasan secara positif dan konstruktif.