This study investigates the key determinants influencing Generation Z's purchase intention on Shopee, focusing on three main variables: digital marketing, pricing, and online reviews. The research was conducted among students from the Faculty of Economics and Business at Universitas Negeri Semarang (UNNES) using a quantitative approach. Data were collected through a structured questionnaire and analyzed using multiple linear regression. The findings reveal that both digital marketing and online reviews have a significant and positive impact on purchase intention. In contrast, pricing shows a significant but negative effect, indicating that Generation Z is highly price-sensitive and more influenced by perceived value and peer reviews. The model explains 68.0% of the variance in purchase intention (R² = 0.680), suggesting a strong relationship between the examined variables and consumer behavior. These results highlight the importance of authentic digital engagement and customer feedback in driving online purchases among young consumers. E-commerce platforms are advised to prioritize trust-building strategies and maintain price competitiveness to target the Gen Z segment effectively.

This study aims to examine the effectiveness of the Project Based Learning (PjBL) learning model in improving accounting learning outcomes for Vocational High School (SMK) students. This study was conducted using a qualitative descriptive method based on literature study. Data were obtained through a comprehensive analysis of various relevant scientific articles regarding the application of PjBL in accounting learning in SMK. The literature review shows that PjBL consistently provides a significant positive effect on improving student learning outcomes, both in cognitive and psychomotor aspects. This model encourages active student participation through contextual, collaborative, and problem-solving-based project work. Various studies have reported an increase in student average grades and classical learning completion rates after the implementation of PjBL. In addition, important skills such as critical thinking, communication, and teamwork skills also increase. The implementation of PjBL is an effective innovative learning strategy to improve the quality of vocational education, especially in the field of accounting, because it is able to improve learning outcomes and develop various student skills.

This study investigates the core competencies of agricultural undergraduates in China, aiming to improve their skills through industry-education integration. Using human capital theory, it analyzes the current status via literature review, surveys, and interviews, focusing on L University. Findings show students recognize their field's importance but lack career confidence and practical experience; only 25.5% have internships, and few faculty have industry experience. Gaps in social skills and psychological resilience are noted. To enhance competencies, strategies include creating a pro-agriculture atmosphere, deepening industry-education ties, boosting comprehensive training, and innovating evaluation. The study builds a competency model, highlighting fixed and growth competencies, enriching agricultural education theory. It stresses industry-education integration to meet talent demands for agricultural modernization and points to the need for more research on integration evaluation and context-specific characteristics.

Developing a digital payment system through QRIS (Quick Response Code Indonesian Standard) is a strategic initiative to encourage financial inclusion and transaction efficiency, especially among the younger generation. However, the sustainable adoption of QRIS still faces challenges, especially related to the effectiveness of economic incentives in influencing user behavior. This study aims to analyze the influence of cashback and discounts on the sustainable use of QRIS among Semarang State University (UNNES) students and examine the role of digital financial literacy as a moderation variable. This research employed a quantitative method using a survey approach involving 92 respondents who were active users of QRIS. Data were analyzed using linear regression and moderation interaction tests. The results showed that cashback had a positive and significant effect on the use of QRIS, while discounts did not show a significant impact. Digital financial literacy has a substantial direct effect on the use of QRIS, but it does not moderate the relationship between incentives (cashback and discounts) and the use of QRIS. These findings emphasize the importance of direct financial incentives such as cashback and digital financial literacy as independent factors in encouraging sustainable digital transaction habits. This research makes an empirical contribution to supporting the achievement of the Sustainable Development Goals (SDGs), especially in terms of financial inclusion and responsible consumption

Consumptive behavior is an act of excessive and unplanned consumption of goods/services for the sake of lifestyle or desires, not needs. This study aims to analyze the influence of social media and the use of e-wallets on consumptive behavior through lifestyle. This research is quantitative research. The population in this study were FEB UNNES students in the Class of 2022, 2023, and 2024 totaling 4,904. Determination of sample size using the slovin formula with a sample size of 370 respondents. The sampling technique uses propotionate stratified random sampling. Data collection techniques using questionnaires with data analysis techniques include descriptive analysis, path analysis, and Sobel test. The results of this study indicate that social media has a positive effect on consumptive behavior, the use of e-wallets affects consumptive behavior, lifestyle affects consumptive behavior, social media affects lifestyle, the use of e-wallets affects lifestyle, social media affects consumptive behavior through lifestyle, the use of e-wallets affects consumptive behavior through lifestyle. Further research suggestions can add mediating variables that have not been studied such as the use of paylater and QRIS.
 

This study aims to analyze the factors influencing economics teachers' behavioral intentions to use Generative Artificial Intelligence (GAI) in teaching, using the Unified Theory of Acceptance and Use of Technology (UTAUT) as the foundational framework. The respondents of the study were high school economics teachers in Semarang City, Central Java, Indonesia. Data were collected from 119 respondents using the accidental sampling technique. A questionnaire developed by previous researchers was used to gather research data. Structural Equation Modeling-Partial Least Squares (SEM-PLS) was employed as the data analysis method. The findings indicate that performance expectancy, effort expectancy, social influence, and facilitating conditions significantly determine the level of teachers' intention to use GAI in teaching. Furthermore, the Technological Pedagogical Content Knowledge (TPACK) variable serves as a moderating variable in the research model. The practical implications of this study suggest that educational institutions, teachers, and policymakers need to enhance understanding, provide training, and implement policies that support the integration of TPACK-based Generative AI. These efforts aim to encourage the effective use of this technology to improve the quality of teaching and learning.

The advancement of information technology has opened new opportunities for innovation in education, including the use of Powtoon as a learning medium. This study aims to examine the effectiveness of Powtoon in improving students’ learning outcomes in accounting at the senior high school level. Using a literature review method, data were collected from various scientific articles and journals, then analyzed through a qualitative descriptive approach. The findings show that integrating Powtoon into the learning process significantly enhances student engagement, motivation, and understanding. Data from multiple studies indicate improvements in learning achievement across affective, cognitive, and psychomotor domains, with an average increase in student performance from 71.85% to 89.22% after using animated media. Additionally, Powtoon effectively accommodates diverse learning styles, particularly for visual learners. In conclusion, Powtoon serves not only as a visual aid but also as a powerful tool to increase learning effectiveness, foster a more interactive classroom environment, and support the holistic development of students in alignment with an independent curriculum. Therefore, Powtoon is strongly recommended as an innovative learning medium for accounting and other subject areas

This literature review examines the progress, challenges, and opportunities in adopting sustainable construction practices in Nigeria over the past two decades. Significant advancements have been made, particularly in the use of energy-efficient materials and Building Information Modeling (BIM), which have improved project efficiency and sustainability. Policy frameworks have evolved to support these technological innovations, but widespread adoption of sustainable practices is still hindered by economic constraints, cultural resistance, and regulatory gaps. Economic challenges, especially the high costs of sustainable technologies, are major obstacles, worsened by limited financial incentives and economic instability. Cultural factors, such as a preference for traditional construction methods, and inconsistent enforcement of building codes further complicate efforts to promote sustainability. Despite these barriers, there is growing awareness of the need to integrate sustainability into the construction sector, driven by both global environmental concerns and local development needs. The review also highlights its limitations, including a reliance on published academic literature, which may not fully capture recent industry trends or local realities. Excluding grey literature and non-English publications may omit important regional perspectives. The review recommends future research on detailed economic analyses of sustainable technologies, exploring the integration of traditional and modern practices, and comparative studies with similar countries.

Stick exercise training is a form of community fitness intervention aimed at improving motor skills, particularly among adults. This community service activity was carried out in RW 06, Kalibanteng Kulon Village, involving 20 participants, mostly women. The method used was direct training through a participatory approach, beginning with problem identification, followed by a pre-test, stick exercise session, and post-test. The evaluation results showed a significant improvement in participants’ motor understanding and skills, with scores increasing from 52% in the pre-test to 82% in the post-test. The 30% increase indicates the effectiveness of training methods using simple equipment like sticks. This program not only provides physical benefits but also encourages active community participation in fun, accessible, and healthy activities. Stick exercise training has proven to be an appropriate educational and preventive medium for sustainably developing motor capacity within the community.

 metode Quality Control Circle (QCC) dalam menurunkan jumlah produk cacat pada proses produksi lampu halogen. Tujuan utama penelitian adalah mengidentifikasi faktor-faktor yang menyebabkan cacat produksi, menganalisis penerapan metode QCC, dan mengukur peningkatan kualitas produksi setelah implementasi perbaikan. Metode yang digunakan adalah eksperimental dengan pendekatan PDCA (Plan-Do-Check-Act) dalam kerangka QCC. Data dikumpulkan selama periode 6 bulan di PT. Lumina Teknologi Indonesia dengan menganalisis 12.450 unit sampel lampu halogen. Hasil penelitian menunjukkan penurunan signifikan tingkat kecacatan produk dari 7,32% menjadi 2,15% setelah implementasi QCC, dengan peningkatan output produksi sebesar 14,8%. Faktor-faktor dominan penyebab cacat adalah ketidaksesuaian material filamen (37,4%), kesalahan pengaturan mesin (28,3%), dan proses pengemasan yang tidak standar (18,6%). Penelitian ini membuktikan bahwa metode QCC dapat menjadi solusi efektif untuk mengurangi jumlah produk cacat dan meningkatkan produktivitas dalam industri manufaktur lampu halogen.