Micro, Small, and Medium Enterprises (SMEs) play an important role in the economy, including in the growing culinary sector. Cimol Bojot Aa, a culinary business focusing on selling cimol snacks, operates in a highly competitive market. This study aims to analyze the internal and external environments influencing the business strategy of the SME Cimol Bojot Aa. The methodology used includes SWOT and TOWS analysis, combining internal and external factor analysis to formulate business development strategies. Data were collected through interviews with the business owner, direct observation, and related document studies. The results show that Cimol Bojot Aa has strengths in unique products and competitive pricing, but faces challenges in marketing and financial management. Based on these findings, it is recommended that the business focus on strengthening digital marketing strategies and improving financial management for sustainable growth. This study provides practical recommendations for SME owners in planning adaptive and competitive business strategies in the culinary market.

This study aims to analyze the impact of Distance Learning (PJJ) on the learning outcomes of elementary school students during the COVID-19 pandemic. In its implementation, PJJ presents various challenges, including decreased learning outcomes (learning loss), lack of student involvement, low concentration, and limited learning facilities. Inhibiting factors such as access to technology, minimal parental guidance, and lack of motivation for independent learning also worsen the condition. However, various strategies have been implemented by teachers and parents to overcome these obstacles, ranging from variations in learning methods, strengthening communication, to creating a conducive learning environment. The results of the analysis show that collaboration between teachers and parents is very important in maintaining the quality of learning. This study also found a significant difference between learning outcomes before and during PJJ, where face-to-face learning tends to provide better results. This study recommends the need to strengthen educational infrastructure and increase the digital capacity of all elements of education as an effort to face similar challenges in the future.
 

Marketing communication is a tool or medium used by a company or business person to increase the number of visitors. The aim of this research is to explain the marketing communication strategies to enhance sales at PT. Bintang Mas Mitra Amanah. This research utilizes qualitative methods. The data obtained comes from three informants. The data sources used in this study are observation, interviews, and documentation. In this research, data analysis is performed using qualitative methods, starting with reviewing all available data from various sources, namely interviews, observations recorded in notes, and personal documentation, including photographs. The stages in the data analysis process include data reduction, data presentation, and conclusions or verification. The results obtained from this study indicate that marketing communication strategies play a crucial role in the business world, especially in the field of social media. PT. Bintang Mas Mitra Amanah has a significant amount of sales derived from social media. In conclusion, social media plays an important role in the business world.

In the current era of globalization, the quality of human resources is a determinant for a country in facing increasingly competitive competition with the advancement of technological development and science has experienced rapid growth that has a significant impact on business progress and development. Human Resources (HR) are key in organizations and companies. For good management, companies need to have skilled and highly knowledgeable employees. This study aims to examine the influence of communication, teamwork and work environment on employee performance located at PT. Kutai Kartanegara Waste Management (PLKK) in Balikpapan. This research method uses quantitative research. Data collection technique using questionnaire with Likert scale. Sampling technique using nonprobability approach technique, namely purposive sampling is a sampling technique using certain criteria. With a population of 235 employees who will be sampled as many as 33 respondents with the criteria of employees at the company PT. Kutai Kartanegara Waste Management in balikpapan who have worked for at least 1 year. The analysis technique used in this study is to use the validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, determination coefficient test (R2) Hypothesis testing, namely, t test, f test with prog tools. The results of this study indicate that the three independent variables, namely communication, teamwork and work environment have a significant effect both partially and simultaneously on employee performance. The R square value of the equation is 0.827, meaning that the dependent variable, namely employee performance, can be explained by the communication, teamwork and work environment (independent) variables in this study by 82.7%, while 17.3% is influenced by other variables not explained in this study.

Digital disruption demands leadership that can adapt to technological transformation, especially in learning organizations such as education, health, and government institutions. This study aims to map the concept of digital leadership, identify research gaps, and provide future research recommendations. The research method used is a Systematic Literature Review (SLR) and content analysis of 728 selected articles from 2016–2024 obtained via Crossref and Publish or Perish. The results indicate that digital leadership requires the integration of e-leadership skills, digital literacy, and social media-based communication. The study identifies gaps such as the lack of longitudinal studies, contextual analysis of specific platforms, and the absence of an integrative framework between digital literacy and communication patterns. The main contribution of this study is a conceptual framework for digital leadership and directions for future research in learning organizations. These findings are essential for designing adaptive strategies to face technological disruption systematically and sustainably.

This study conducts a comprehensive comparative analysis of one-tier board supervision mechanisms across Indonesia, Malaysia, and Singapore, examining the effectiveness of corporate governance frameworks in emerging market contexts. The research employs a doctrinal normative legal methodology, analyzing statutory instruments including Indonesia's Job Creation Law No. 6 of 2023, Malaysia's Companies Act 2016, and Singapore's Companies Act 1967. The introduction of Indonesia's Individual Limited Liability Company (PT Perseorangan) represents a significant paradigmatic shift from traditional two-tier governance structures, necessitating examination of supervisory adequacy within simplified corporate frameworks. The comparative analysis reveals fundamental disparities in regulatory sophistication, with Malaysia and Singapore demonstrating comprehensive fiduciary duty frameworks, mandatory company secretary requirements, and graduated enforcement mechanisms. In contrast, Indonesia's PT Perseorangan exhibits critical institutional deficiencies, including normative conflicts between statutory provisions, limited directorial responsibility regulation, and inadequate enforcement responsiveness. The findings demonstrate that effective one-tier governance systems require sophisticated institutional support mechanisms extending beyond regulatory simplification. Malaysia's stringent Section 213 fiduciary duty provisions and Singapore's technology-enabled enforcement approach provide robust oversight despite absent traditional supervisory boards. The research establishes that successful governance transitions require institutional preparation rather than mere regulatory amendment, with Indonesia's framework requiring substantial reform incorporating company secretary mandates, comprehensive fiduciary duty provisions, and graduated enforcement systems. These findings contribute to institutional theory literature by demonstrating context-dependent governance effectiveness and provide practical recommendations for enhancing corporate accountability in simplified governance structures within emerging market jurisdictions.

Mutu pendidikan di Indonesia masih tergolong rendah, baik pada jenjang pendidikan formal maupun informal. Kondisi ini berdampak serius terhadap rendahnya kualitas sumber daya manusia yang dihasilkan, sehingga belum mampu menjawab kebutuhan pembangunan nasional di berbagai sektor. Penelitian ini bertujuan untuk menggambarkan dan menganalisis permasalahan rendahnya mutu layanan pendidikan serta strategi yang dapat diterapkan untuk meningkatkan kualitasnya melalui pendekatan berbasis sumber daya manusia unggulan. Penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi untuk menggali secara mendalam pengalaman dan pandangan para pelaku pendidikan. Sumber data dalam penelitian ini terdiri atas dua kategori, yaitu: (1) Data primer yang diperoleh langsung dari wawancara mendalam dengan informan yang relevan; dan (2) Data sekunder yang diperoleh dari dokumen, literatur, dan data pendukung lainnya. Peneliti berperan sebagai instrumen utama dalam proses pengumpulan data, yang dilengkapi dengan berbagai teknik seperti observasi, dokumentasi, dan studi pustaka untuk memperoleh data yang valid dan mendalam. Diharapkan hasil penelitian ini dapat memberikan kontribusi terhadap pengembangan kebijakan pendidikan dan strategi peningkatan mutu layanan pendidikan di Indonesia.

This study aims to analyze the effect of rebranding on consumer loyalty, with brand image as a mediating variable—a case study on Twitter’s rebranding to X. A quantitative approach was employed, using a survey method by distributing questionnaires to 134 respondents. The collected data were analyzed using SmartPLS 4 software. The results indicate that rebranding does not have a direct effect on consumer loyalty. However, rebranding has a significant effect on brand image, and brand image, in turn, has a significant effect on consumer loyalty. The results of the indirect effect test, conducted using the bootstrapping method, also show that brand image significantly mediates the relationship between rebranding and consumer loyalty. Based on these findings, companies planning to implement a rebranding strategy are advised to focus on developing a positive, strong, and relevant brand image.

This research examines the relationship between zuhud and psychological well-being can provide broader insights. The phenomenon of zuhud is not only of theoretical value in the study of Sufism, but also has practical significance in shaping human morals. On the other hand, psychological well-being is a condition where individuals feel happy, peaceful, have a purpose in life, and are able to live life positively. So it is important to examine the relationship between zuhud and psychological well-being so that we can understand how spiritual teachings can support mental health amid the challenges of modern life. This study used a qualitative research method with a literature review for the research process. The results of this study concluded that Zuhud is an attitude that releases dependence from the worldly and prioritizes spirituality in the hereafter, by applying zuhud plays a very positive role in shaping inner calm, self-control, and can be grateful at all times.
 
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The development of digital technology has driven significant changes in advertising strategies in Indonesia. However, this transformation has also brought new challenges in maintaining ethical standards in marketing communications. This study aims to examine the extent to which the Indonesian Advertising Ethics (Etika Pariwara Indonesia/EPI) is applied in digital advertising practices. Using a qualitative approach and document analysis, this research analyzes several digital advertisements suspected of violating religious, ethical, and consumer protection principles, including honesty and social responsibility. The findings reveal that despite the existence of formal regulations, violations of EPI provisions still occur—particularly on digital platforms that are difficult to monitor directly. This study highlights the importance of strengthening regulations, educating industry players, and encouraging active public participation in monitoring advertising content. Thus, advertising ethics are expected to be preserved in an increasingly fast-paced and digital communication era.