This study aims to analyze the influence of content marketing on consumer purchasing decisions for product X. Content marketing, as a strategy based on delivering relevant and valuable content, has increasingly become a key factor in building consumer engagement and influencing buying behavior. This research employs a quantitative approach using a survey method involving 150 respondents who are active social media users and consumers of product X. The data were analyzed using multiple linear regression to examine the impact of content marketing variables—namely content relevance, content consistency, content quality, and content engagement—on purchasing decisions. The results show that content marketing significantly influences consumer purchasing decisions when considered simultaneously. Partially, the variables of content relevance and content engagement have the most dominant influence compared to the other variables. These findings indicate that delivering content that is relevant to consumer needs and interactive in nature can enhance trust and buying interest. This study provides practical implications for business practitioners to strengthen their content marketing strategies by focusing on relevance and engagement to drive purchasing decisions.

Employee creativity plays a vital role in en5suring organizational success, particularly in the face of growing industrial competition. PT. Suri Tani Pemuka Lampung, operating in the aquaculture sector, must cultivate a workforce that is both creative and adaptable to change. However, enhancing employee creativity remains a challenge. This study investigates the influence of transformational leadership and knowledge management on employee creativity at PT. Suri Tani Pemuka Lampung. Using a quantitative approach, data were collected from 210 permanent employees across various divisions through a structured questionnaire. The data were analyzed using multiple linear regression with SPSS. The findings reveal that both transformational leadership and knowledge management have a positive and significant impact on employee creativity, with knowledge management showing a more dominant effect. The study implies that to boost employee creativity, organizations must strengthen their knowledge management systems—particularly in terms of documentation, training, and knowledge sharing. Furthermore, leaders should adopt an open, inclusive leadership style that nurtures creativity and supports employees in developing their innovative potential.

This study aims to determine the extent to which organizational culture and work environment influence employee satisfaction at PT. Anugerah Pupuk Lestari. Employee satisfaction is a positive feeling employees have toward their work, arising from their evaluation of the work produced. Factors influencing the achievement of satisfaction include organizational culture and work environment, as these can enhance employee satisfaction. The research method employed is descriptive and confirmatory. The data collection technique used involves distributing a questionnaire to 80 respondents. The instruments used were first tested for validity, reliability, and normality, and the statistical method used was path analysis with SPSS version 26 software. The results of the descriptive research conducted on PT. Anugerah Pupuk Lestari employees showed that organizational culture was rated as quite good, the work environment was rated as quite good, and employee satisfaction was rated as quite good. The verifiable results indicate that organizational culture influences employee satisfaction at PT. Anugerah Pupuk Lestari, and the work environment influences employee satisfaction at PT. Anugerah Pupuk Lestari. Therefore, the results show that there is an influence between organizational culture and work environment on employee satisfaction at PT. Anugerah Pupuk Lestari.

This study aims to analyze whether the internal control system, internal audit, and anti-fraud awareness in the Regional Government of Sleman Regency influence fraud prevention. The population in this study includes all Civil Servants and Non-Civil Servants in Regional Apparatus Organizations within the scope of the Sleman Regency Government in 2024. The sample consists of Civil Servants and Non-Civil Servants working in the Finance Division of the Regional Apparatus Organizations within the Sleman Regency Government. The data used in this study are primary data obtained through the distribution of questionnaires directly to the respondents. A total of 100 questionnaires were distributed, but only 87 responses could be processed. The analysis involved regression testing and hypothesis testing using the t-test. The results show that the internal control system does not influence fraud prevention. Internal audit has a partial influence on fraud prevention. Anti-fraud awareness does not have a partial influence on fraud prevention within the Sleman Regency Government.

Tanjak Palembang, as a cultural heritage typical of South Sumatra, has high historical and aesthetic value. Although it was once only worn by the nobility, now tanjak has become part of the cultural identity that can be worn by anyone. In the digital era, marketing of traditional cultural products such as tanjak faces challenges from modern products and consumer accessibility. This study aims to analyze the optimal strategy in utilizing e-commerce platforms, such as Tokopedia, Bukalapak, and Blibli, to increase the appeal, sales, and preservation of the Palembang tanjak culture. The research method used is qualitative descriptive, with primary data collection through interviews and observations, as well as secondary data from literature and industry reports. The results of the study indicate that the use of e-commerce platforms significantly expands market reach and increases brand awareness of the Palembang tanjak. However, business actors also face challenges such as tight price competition and lack of knowledge in digital marketing. Therefore, the right strategy is needed, including training for MSMEs and improving the quality of digital content. Overall, e-commerce optimization has proven effective in increasing the marketing of Palembang tanjak, with the hope of collaboration between business actors, the government, and e-commerce platforms to support the development of local products.

Transformational leadership has become a leadership style that emphasizes change, inspiration, and empowerment. The transformational leadership style carried out by the principal has not yet gone hand in hand with the underlying values. This study aims to analyze the transformational leadership of the principal in the perspective of axiological philosophy. Especially related to ethical and aesthetic values ​​in decision making and teacher coaching. This study uses a qualitative approach method with the principal as the subject of research. And using literature study techniques from various references on educational philosophy and leadership management. Data were collected through participatory observation and school administrative documentation. The results of the analysis show that the axiology of transformational leadership emphasizes the importance of human values, justice, empathy, and beauty in forming a transformative and humanistic school climate. By integrating the philosophy of axiology, the principal's leadership is not only oriented towards achieving targets, but also forming the character and culture of the school that is meaningful morally and aesthetically. This finding confirms that the integration between the philosophy of values ​​and transformative leadership is not only theoretically ideal, but also real in practice in the field of education.

This study aims to analyze the influence of Total Assets Turnover (TATO) and Gross Profit Margin (GPM) on Capital Structure in metal and mineral sub-sector companies listed on the Indonesia Stock Exchange (IDX) during the 2018–2022 period. Capital structure is a crucial aspect of corporate finance as it relates to funding policy and financial risk. The research method employed is quantitative with a multiple linear regression approach. Data were obtained from the annual financial reports of the selected companies. The analysis results show that, partially, Total Assets Turnover has a negative and significant effect on capital structure, while Gross Profit Margin has a positive and significant effect. Simultaneously, both independent variables significantly influence the capital structure. These findings indicate that asset utilization efficiency and gross profitability play essential roles in determining capital structure policy. Therefore, company management is advised to continuously improve operational efficiency and profitability to achieve an optimal and sustainable capital structure.

Gross motor development in toddlers (aged 1–3 years) serves as a crucial foundation for their physical, cognitive, and social growth. Parental knowledge about the stages of this development is essential for providing appropriate stimulation and early detection of developmental delays. However, studies indicate that many parents, particularly in developing countries such as Indonesia, still have limited understanding, potentially hindering the optimal development of their children. This study aims to analyze parental knowledge of gross motor development in toddlers through a systematic literature review (SLR) of 20 selected studies conducted between 2020 and 2025. The findings reveal variability in parental knowledge levels, with education, access to digital information, and the role of healthcare professionals identified as key determinants. Recommended interventions include community-based education programs via posyandu (integrated health posts) for rural areas and the use of digital platforms for urban populations, supported by multisectoral policy integration to ensure program effectiveness and sustainability.

Fish-processing MSMEs (Micro, Small, and Medium Enterprises) in the coastal area of Dusun Watu Ulo, Sumberejo Village, play a strategic role in supporting the local economy and utilizing the abundant potential of marine resources. However, not all MSME actors are able to achieve equal business success, despite operating within a relatively similar resource ecosystem. This indicates that business success is largely influenced by internal factors of the entrepreneurs themselves. This study aims to analyze the influence of entrepreneurial characteristics, motivation, experience, and business capability on the business success of fish-processing MSMEs in the region. The research approach employed is quantitative, using a survey method involving 60 MSME actors selected through simple random sampling, and analyzed using multiple linear regression with the assistance of SPSS version 25. The results show that simultaneously, the four independent variables have a significant effect on business success. Partially, business capability has the most dominant influence, followed by motivation and experience, while entrepreneurial characteristics, although positive, are not statistically significant. These findings highlight the importance of enhancing the managerial and technical capacities of MSME actors to improve business success in the coastal fish-processing sector.

As one of the cardiovascular diseases, heart failure is a condition in which the heart loses its ability to pump blood adequately to deliver oxygen throughout the body's tissues. According to a WHO survey in 2016, non-communicable diseases such as cardiovascular problems accounted for 38 million out of 56 million total global deaths. Of these, 17.5 million deaths were specifically caused by circulatory system disorders. In Indonesia, heart failure ranks as a leading cause of mortality. Based on the 2018 Basic Health Research (Riskesdas) data, the prevalence rate of heart disease in the country reached 1.5%. Hypertension has been identified as one of the main risk factors that can trigger heart failure. This study aims to analyze the correlation between the profiles of heart failure patients and the effectiveness of combination antihypertensive therapies involving Beta Blocker–ACEI, Beta Blocker–ARB, and Beta Blocker–Diuretic in patients hospitalized at Dr. Loekmono Hadi Regional Hospital, Kudus. The study employed an observational analytic method with a cross-sectional approach using patient medical records. The data were collected from Dr. Loekmono Hadi Regional Hospital, Kudus. The sample population included heart failure patients who received combination antihypertensive therapy (Beta Blocker–ACEI, Beta Blocker–ARB, or Beta Blocker–Diuretic) during their inpatient care in 2024. The sampling technique used was total sampling, with 77 patients meeting the established inclusion and exclusion criteria. Data analysis was performed using univariate and bivariate methods supported by the Chi-Square test. The most commonly used combination therapy was Beta Blocker + Diuretic, administered to 36 patients (46.8%). The average blood pressure of heart failure patients before therapy was 143.81/83.05 mmHg, and after therapy, it was 126.10/76.23 mmHg. Most patients (69 patients or 89.6%) achieved normal blood pressure levels (<140/90 mmHg) post-therapy. Chi-Square analysis indicated a significant correlation between age (p=0.04) and therapy effectiveness. In contrast, no significant association was found between gender (p=1.000) or the type of combination therapy used (p=0.895) and therapeutic outcomes.