Cafes in Jember Regency continue to grow significantly amid increasingly fierce competition among businesses and the rise of MSMEs in the digital era. The culinary industry, particularly the café sector in Jember Regency, has seen significant growth, presenting promising opportunities for café owners and a substantial market. Numerous cafés are spread across various neighborhoods in Jember Regency. This study focuses on how social media can be utilized for customer engagement and promotion. Additionally, entrepreneurial motivation is examined as a factor that can enhance the influence of these elements on business success. To explore the relationships among these factors, data was gathered through questionnaires and analyzed using multiple linear regression techniques. A quantitative survey approach was used to collect information from 100 cafe owners in Jember. The findings showed that social media significantly and positively influenced motivation and company success. In addition, motivation was found to be an intervening variable that strengthens the impact of these elements on cafe business success.

Optimal nurse performance is essential to support the quality of health services in hospitals, in Buton Tegah Regional Hospital, nurse performance is still a concern because a number of problems related to nurse productivity and work quality were found, such as inefficient task implementation, and low active involvement in the service team, this problem is related to various factors that affect performance. This study aims to determine the effect of work motivation and work stress on nurse performance at Buton Tengah Regional General Hospital. The type of research used is observational analytical research using a cross-sectional research design with univariate, bivariate and multivariate tests. The population in this study were all nurses at Buton Tengah Regional General Hospital with a sampling technique using the Total Sampling technique of 64 people. Data analysis used the chi square test and logistic regression. The results showed that there was an effect of work motivation on nurse performance at Buton Tengah Regional General Hospital (0.022 <0.05) and there was a significant effect between work stress on nurse performance at Buton Tengah Regional General Hospital (0.009 <0.05).

This study aims to determine the effect of perceptions regarding the implementation of reward and punishment on the performance of contract employees at H. L. Manambai Abdulkadir Hospital. Using a quantitative descriptive method and multiple regression analysis, the research involved 100 respondents selected through simple random sampling. The results show that employees’ perceptions of rewards have a positive and significant effect on performance. Meanwhile, punishment also has a positive effect, but it is not statistically significant. Simultaneously, reward and punishment together have a significant impact on improving employee performance. Positive perceptions are formed when there is clarity in rules and expectations, as well as fair, consistent mechanisms for administering rewards and punishments, supported by open communication between management and employees. With proper implementation, reward and punishment can serve as effective strategies to enhance the performance of contract employees in the hospital environment.

The low proportion of Grade A harvest quality in Hokkaido corn farming remains a challenge for horticultural agribusiness practitioners. This study aims to develop an operational strategy based on a managerial evaluation of key production factors to improve technical efficiency and harvest quality. The research was conducted at PT Agricole Indonesia Makmur, Cianjur, using data from 24 planting periods in 2024. Six production input variables were analyzed to identify the most influential factors on yield quantity and quality. The results show that only three variables watering frequency, organic fertilizer, and plant age at harvest consistently contributed significantly to the production of Grade A output. Although these variables are inelastic, they play a critical role in maintaining quality. The proposed strategy includes a 10% increase in harvest quantity and a 30% conversion from Grade B to Grade A. Simulation results indicate an additional 7.67 kg of Grade A yield per planting period, generating a value increase of IDR 239,490. The strategy is considered feasible with a positive Return on Investment (ROI) of 14.04% assuming a Grade A selling price of IDR 35,000/kg.

This design project is motivated by the declining interest of society, especially the younger generation, in the traditional art of Wayang Kulit Ramayana as part of Indonesia’s cultural heritage, which is being eroded by globalization. The lack of awareness regarding the importance of cultural preservation drives the need for innovative efforts that are relevant to today’s lifestyle. The aim of this project is to create batik motifs inspired by scenes from the Ramayana epic, to be applied to handbag products, thus reintroducing cultural values to society through functional and aesthetic media.The design process involves transforming visual representations of Ramayana scenes each containing deep moral messages and philosophies into batik motifs by combining stylization and the characteristic stylir technique of Wayang Kulit. The design method follows SP. Gustami’s theoretical approach, which includes three stages: exploration, design, and realization.This project has resulted in twelve batik motif designs, with twelve final works materialized as handbags made of mori cloth using the hand-drawn batik technique. It is hoped that this work can become a contemporary innovation in hand-drawn batik that not only enhances personal style but also serves as a means of preserving the cultural heritage of the Wayang Kulit Ramayana.

This study aims to analyze the effect of social media marketing on repurchase intention of Skintific products through perceived value by consumers, especially among students of the Faculty of Economics and Business, Makassar State University. The type of research used in this study is quantitative research with an explanatory approach. The population in this study consisted of active students who use Skintific products, with a sample of 150 respondents selected using purposive sampling technique. Data collection was carried out through a Likert scale-based questionnaire distributed to respondents. The data collected is then processed using the SmartPLS 3.2.9 analysis tool and this research method uses Structural Equation Modeling - Partial Least Squares (SEM-PLS). The results showed that social media marketing has a positive and significant influence on repurchase intentions. In addition, social media marketing also has a positive and significant effect on consumer perceived value. Perceived value of consumers is also proven to have a positive and significant effect on repurchase intentions. Further analysis shows that perceived value acts as a significant mediator in the relationship between social media marketing and repurchase intentions.

This social project aims to instill character values and develop critical thinking skills among children at Insan Madani Orphanage, Blitar Regency. The program was designed as a form of community service by PGSD students of Nahdlatul Ulama University Blitar through an educational, interactive, and practical approach. Activities included seminars, discussions, educational games, poster-making, and hands-on projects such as planting vegetables. The method emphasized participatory learning to foster values such as responsibility, cooperation, and empathy, while simultaneously training logical, analytical, and reflective thinking skills. The results showed high enthusiasm and active participation from the children in each session. They were able to express ideas confidently and demonstrated improvement in understanding character concepts and critical thinking. The orphanage welcomed the program and expressed hope for future collaboration. For the students, this activity provided real-world experience in applying character education and nurturing social awareness. This program demonstrates that the synergy between character development and critical thinking training is essential to shaping a golden generation that is intellectually capable and morally grounded.

This study focuses on the influence of work environment, work discipline, and organizational commitment on work productivity. A quantitative approach using a survey method was used in this study, with 77 employees of PT Madubaru PG. PS. Madukismo as the sample selected randomly using random sampling. A Likert scale questionnaire was used to collect data, which was then analyzed using multiple linear regression to examine the influence between variables, both partially and collectively. The findings indicate that the work environment does not have a significant influence on work productivity (significance 0.134). Meanwhile, work discipline (significance 0.038) and organizational commitment (significance 0.000) were found to have a positive and significant influence on work productivity. The three variables together were proven to have a significant influence on work productivity (F value of 20.614 and Adjusted R Square of 43.6%).

This study aims to examine the effect of attitude and brand innovation on brand equity among Bank Mandiri Customers in West Jakarta. In the face of increasing competition in the banking industry, effective brand management is crucial for maintaining market position and enhancing customer loyalty. This research uses a quantitative approach by analyzing data from 100 respondents who are involved in transactions at Bank Mandiri. The data is analyzed using Structural Equation Modeling (SEM) to explore the relationships between variables. The findings show that both brand attitude and brand innovation have a significant positive effect on brand equity.
Specifically, a positive brand innovation enhances perceptions of quality and the brand’s competitiveness in the market. This study provides practical implications for Bank Mandiri’s management in formulating more effective marketing strategies by considering these two factors. The research also emphasizes the importance of innovation that aligns with customer expectations in strengthening brand equity in the competitive banking market.

The aim of this research is to examine how much influence pricing and promotional activities have on consumers' decisions to repurchase Jelita Cosmetic products in the Tamansiswa area of Yogyakarta. In the face of intensifying business competition, adopting the right marketing strategy becomes increasingly vital. As the business environment grows more competitive, choosing an effective marketing approach is a key factor for success. Indonesia’s beauty sector has seen remarkable growth in recent years. Since its inception in 2005, Jelita Cosmetic has managed to capture consumer attention by offering competitive prices and running consistent promotional campaigns through social media and e-commerce channels. This research employs a quantitative approach by gathering data through surveys conducted with 65 customers of Jelita Cosmetic. The data was analyzed using multiple linear regression and supported by validity and reliability tests. The research findings reveal that both price and promotion have a positive and significant effect on consumer repurchase intentions, both individually and collectively. Approximately 58.4% of the variance in repurchase interest is accounted for by the two independent variables studied, with the remaining 41.6% attributed to other factors beyond the scope of this study. These results offermeaningful insights into how effective marketing strategies can be applied within the beauty industry.