This study aims to analyze the marketing strategy implemented by Bika Ambon Nasywa, a traditional cake producer located in Sunggal Deli Serdang, Medan City, North Sumatra. A qualitative descriptive approach was used in this study, with data collection techniques through in-depth interviews, observations, and documentation analysis. Data analysis was carried out using the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework to identify internal and external factors that influence the marketing of Bika Ambon Nasywa products. The results of the study indicate that the main strength of the product lies in its distinctive taste and the quality of the raw materials used, while weaknesses include limited product and packaging innovation. Opportunities that can be utilized include increasing consumer interest in traditional culinary and the development of information technology for digital marketing. Threats faced include competition with similar products and changes in consumer preferences. Based on this analysis, it is recommended that Bika Ambon Nasywa increase product innovation, improve packaging design, and utilize digital platforms such as social media for promotion in order to expand market share and increase sales.

Mercury (Hg) is illegally used in cosmetics as a skin whitener because it can inhibit the formation of melanin, but it poses health risks as it can accumulate in the body. The use of mercury-containing whitening lotions can cause serious side effects. This study aims to identify the presence of mercury in handbody lotion sold in online shops in Central Java without BPOM approval. The method used is Descriptive Qualitative with a color reaction test. The results show that out of 6 samples tested, samples A, B, C, D, and E were mercury-negative, while sample F tested positive for mercury based on two tests, namely the Rapid Test Kit and the Amalgam formation test.

Digital literacy at the Micro, Small and Medium Enterprises (MSME) scale is part of the digital transformation that can drive economic growth in Indonesia. Business actors are required to have digital skills, one of the important aspects to build a sustainable strategy as a form of solution for business people in an effort to develop their business. This research aims to explore the understanding of digital literacy among Indonesian MSMEs, focusing on the development of digital transformation, digital adoption, challenges and obstacles, and strategies used for business sustainability. The method used in this research is Systematic Literature Review (SLR) with stages: planning, implementation, and reporting. SLR in this study was conducted using a collection of literature studies published from January 2020 to October 2024. The results of this study indicate that digital literacy is an important factor affecting performance among MSMEs, through skills in utilizing digital platform opportunities in the context of business development such as e-commerce platforms. Challenges faced such as limited resources in managing technological devices and lack of digital literacy can be overcome by implementing strategies to improve skills and understanding related to digitalization, fostering a supportive ecosystem, and socializing the importance of entrepreneurial leadership optimally to achieve sustainable growth and higher competitiveness.

In the era of globalization and rapid technological development, critical and creative thinking skills are important competencies that must be possessed by students to face real-world challenges. The learning strategy for improving thinking ability (SPPKB) is a learning approach that focuses on developing students' thinking skills through the analysis of facts or experiences and active problem solving. This learning model involves stages of onboarding, experience tracking, problem confrontation, inquiry, accommodation, and transfer to guide students to discover concepts independently and apply noble values such as honesty. In addition, this strategy demands active student involvement, increased motivation, and the use of technology and discussion methods to create a conducive learning environment. Although it has advantages in developing critical thinking skills, this strategy also faces challenges such as the need for sufficient time and the readiness of teachers and students in its implementation. With the right implementation, this learning strategy can increase students' thinking potential optimally and is relevant to the demands of modern education.

Heri Isnaini's poetic works offer a profound beauty of language and meaning that needs to be analyzed. The purpose of this research is to analyze the physical and mental elements contained in the poem by Heri Isnaini entitled "I met you at the end of the road", "maqamat cinta", with you "at dusk" and "with the poem of memories". The method used in this analysis is a literature study method by collecting several relevant literature sources, including literary theories and poetry analysis, to support the understanding of the works being studied. The result of this analysis is that the inner element and the physical element have an influential role in building a work, especially in the poem by Heri Isnaini. The physical element in the form of diction, theme, and language structure provides aesthetic beauty, while the inner element contains messages, longing, and reflections on life that contain strong meaning and emotions. The conclusion of this study is that the inner and physical elements have an important role for literary works in building a beauty.

This research discusses the meaning and religious message in four poems entitled "Sinner", "Prayer", "I Will Not Stop Looking for You", "To God" by Heri Isnaini. The purpose of this research is to find out how poets convey the spiritual connection between humans and God. The research was conducted using the Literature Study method. Poetry is analyzed based on themes, word meanings, and language use that reflects religious values. The results of the study show that the poems describe feelings of guilt, hope, love, and an effort to get closer to God. The language used is simple but full of meaning and symbols. The conclusion of this study is that poetry is a medium to convey love and search for God in a deep and honest way.

This research aims to analyze the physical and mental elements in the poems "Aku Kangen 1", "Aku Kangen 2", "Aku Kangen 3" and "Waiting for Flowers" by Heri Isnaini which are contained in the anthology Montase: Serpihan Srêm published by Pustaka Humaniora. The physical elements of poetry include diction, rhythm, imagery, and grammar, while the inner elements include themes, tone, atmosphere, and mandates. This study applies a structural approach with a qualitative descriptive method, which focuses on text analysis as the main focus. The results of the analysis show that these poems use simple but highly emotionally charged language, as well as visual imagery and deep feelings in describing longing and waiting. Certain typography and repetition structures reinforce the dramatic effect and musicality of the poem. From the inner side, the main themes that emerge are longing, loneliness, and hope for encounters, which are conveyed in a melancholy tone and a calm, reflective atmosphere. The implied message encourages the reader to reflect on the meaning of presence, loss, and hope in everyday life. This research confirms Heri Isnaini's ability to unite form and meaning poetically, as well as his contribution to contemporary Indonesian poetry.

The poems in Sapardi Djoko Darmono's work have beauty and meaning that need to be analyzed. This research aims to analyze the physical and mental elements in four poems, namely Hatiku Selembar Daun by Sapardi Djoko Damono, In My Prayers, Gerimis Falling in Love, and Kita Saksi-saksi. The method used is qualitative descriptive with a structural approach, which focuses on the study of the internal structure of poetry, including physical elements such as diction, imagery, rhyme, and language style, as well as mental elements such as themes, tone, feelings, and mandates. The results of the analysis show that the four poems have a distinctive power of expression in conveying the poet's inner experience. The physical element is used effectively to reinforce the atmosphere and meaning, while the inner element reflects the struggle of emotions, spirituality, and deep reflection on life and love. The entire poem shows the typical characteristics of modern Indonesian poetry which is full of meaning and aesthetics.

This study explores the thoughts of Zaid bin Ali on credit transactions within the framework of economic justice in Islam. The research addresses key issues related to fairness, transparency, and ethical considerations in credit transactions, particularly in avoiding exploitation and ensuring mutual benefit. The study aims to analyze Zaid bin Ali’s perspectives on economic justice and their relevance to contemporary Islamic finance. Using a qualitative approach, this research employs library research methods by examining classical Islamic texts and scholarly interpretations. The findings reveal that Zaid bin Ali emphasized fairness in credit transactions by advocating for clear contractual terms, the prohibition of usury (riba), and the importance of ethical responsibility among transacting parties. His views align with the broader Islamic economic principles that seek to promote justice, balance, and social welfare. The study contributes to the discourse on Islamic economic thought by highlighting the relevance of classical Islamic perspectives in addressing modern financial issues. These findings can serve as a foundation for developing fairer and more ethical financial practices in contemporary Islamic banking and finance.

This study investigates the effect of role stress and job resources on emotional exhaustion, with work-family conflict as a mediating variable among higher education personnel. Employing a quantitative research design with a causality analysis approach, data were collected through a structured questionnaire using a five-point Likert scale. The sample consisted of 200 educational staff at XYZ institution in Bogor Regency, including civil servants, permanent employees, and contract workers. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) technique with SmartPLS 3 software. The findings revealed that role stress has a positive and significant impact on emotional exhaustion, indicating that increased stress from role demands contributes to higher levels of emotional fatigue. Conversely, job resources were found to have no significant direct effect on emotional exhaustion. Furthermore, work-family conflict significantly mediated the relationship between role stress and emotional exhaustion, suggesting that stress from conflicting work and family demands intensifies emotional exhaustion. However, work-family conflict did not mediate the relationship between job resources and emotional exhaustion. These results emphasize the critical need for effective stress management strategies and support systems that can help reduce work-family conflict to maintain the emotional well-being of education personnel. This study contributes to understanding the psychological dynamics in the workplace and provides insight into improving employee resilience and productivity in educational institutions.