This study aims to analyze the implementation of the 4P marketing mix strategy (Product, Price, Place, Promotion) at Firdaus Farm, a tilapia farming business in Tasikmalaya, and its effectiveness in enhancing the business's competitiveness and profitability. The method used is qualitative descriptive with a case study through observations, interviews, and direct documentation at the business location. The research findings indicate that the product strategy, which emphasizes tilapia quality—such as freshness, uniform size, clean packaging, and quality certification—constitutes the primary factor in attracting consumer interest. The flexible and competitive pricing strategy, adjusted according to market conditions and consumer purchasing power, along with bonuses for loyal customers, proved to increase customer loyalty and sales. Product distribution is carried out through traditional channels and has begun utilizing digital platforms to expand market reach, with the strategic location of the business supporting distribution efficiency. Promotion, still mainly traditional, is starting to develop into digital promotion through social media, which effectively increases product visibility and appeal. This study concludes that the consistent and adaptive application of the 4P marketing mix can enhance Firdaus Farm’s competitiveness in the tilapia market. It is recommended that business practitioners continue to develop product innovations, evaluate pricing, expand digital distribution, and optimize digital promotion in order to face increasingly intense market competition.

SMEs are the backbone of the local economy and require contextualized and adaptive leadership and human capital management strategies. This article aims to describe the indigenous values-based leadership model implemented in Aglaia Shoes Cleaning-a shoe-care SME in Malang City-and how it contributes to strengthening human capital. The service activities were carried out through a participatory and educative approach, including soft skills training, structuring work structures, and preparing simple SOPs based on local cultural values such as mutual cooperation, responsibility, and perseverance. The results of the activities show that a leadership approach that integrates indigenous values can create a more collaborative work environment, increase productivity, and foster loyalty and a sense of ownership in the work team. Strengthening human capital does not only occur through increasing technical capacity, but also through instilling local values and work ethics. This model has the potential to be replicated in other MSMEs with similar characteristics to encourage local culture-based business sustainability.

This research aims to improve student learning outcomes through the inquiry method on the subject of special treatment of fruit plant seeds. The study was conducted as classroom action research (CAR) at SMKN 1 Gondang for class XI Agribusiness of Food Crops and Horticulture (ATPH). The research was carried out in two cycles, each consisting of planning, action, observation, and reflection. Data were collected through tests and observation sheets. The results show that the inquiry method significantly improves student engagement and cognitive outcomes. Average class performance increased from 62% in Cycle I to 85% in Cycle II. These findings suggest that inquiry-based learning can enhance students' critical thinking and understanding in agricultural subjects.

Photosynthesis is a vital process for plants in converting light energy into chemical energy stored in organic compounds. Light intensity is one of the main factors influencing the efficiency of this process. This study aims to determine the effect of different light intensities on the photosynthesis rate and growth of spinach plants (Amaranthus sp.), which is a C4 plant species.The method used was a quantitative experiment with three light intensity treatments: low (0–10 lux), medium (10–20 lux), and high (>20 lux), each replicated three times over six weeks. Observed parameters included plant height, number and length of leaves, as well as the photosynthesis rate measured using the IRGA method.The results showed that light intensity significantly affected the growth and photosynthesis rate of spinach plants. The high light treatment produced the most optimal growth, with an average plant height of 4.92 ± 0.4 cm and the highest photosynthetic activity. Conversely, the low light treatment caused symptoms of etiolation, reduced vitality, and faster plant death, averaging by the third week.In conclusion, increasing light intensity significantly enhances photosynthesis efficiency and growth in spinach plants. These results can serve as a basis for regulating light intensity in cultivation systems, both conventional and hydroponic.
 

The behavior of littering in tourist attractions is caused by many factors, such as: (1) Lack of socialization from the government, (2) Insufficient cleanliness facilities around the beach. People litter carelessly because the trash bins are located far away, which makes them dispose of waste around the areas where they sit and relax. (3) A dirty environment. The dirty state of the environment also serves as a reason for people to litter. The Community Service activity of the Faculty of Economics and Business, Universitas Pelita Bangsa will be conducted online and offline (hybrid), located at the Cifest Culinary Market, Jalan Cibarusah Raya, Sukaresmi, South Cikarang, Bekasi Regency, West Java, and also via Zoom.

Improving the quality of education in madrasahs is a strategic issue in enhancing the competitiveness of Islamic education in the global era. However, the implementation of quality management in madrasahs is often not yet systemically and sustainably integrated. This article aims to examine the application of Total Quality Management (TQM) in madrasah quality management and to formulate a conceptual model suited to the context of Islamic education in Indonesia. This study employs a qualitative approach using a library research method, with data collected from a range of relevant and up-to-date academic literature. The data were analyzed using content analysis to identify key concepts, theoretical relationships, and best practices in applying TQM within the madrasah environment. The findings reveal that the success of TQM implementation is influenced by transformational leadership of the madrasah principal, participation of all stakeholders, adoption of the CIPP evaluation model, and the internalization of Islamic values. This article proposes a TQM-based madrasah quality management model that is both contextual and applicable. It offers a theoretical contribution to the development of quality systems in Islamic education and recommends further field research to empirically validate the proposed model.

Mobile vehicle tax service is one of the regional government initiatives designed to facilitate tax compliance and increase regional revenue. This study aims to examine the contribution of mobile tax units in boosting local revenue in Sukabumi Regency. The methodology applied in this research is a descriptive qualitative approach, with data collection conducted through direct observation. The findings reveal that the implementation of mobile tax units produces significant effects on increasing the number of taxpayers, resulting in higher local revenue from the vehicle tax component. This service has also successfully reached remote areas previously difficult to access by conventional tax offices. Therefore, mobile tax units can be considered effective as a sustainable strategy to optimize regional income.

The moral crisis experienced by Generation Z in the digital era is a major challenge triggered by globalization and rapid technological developments. This generation is often influenced by digital culture that can shift important moral values. Education, especially Islamic education, plays a key role in addressing this problem by instilling moral values, digital ethics, and social responsibility. Islamic education can help shape the character of the younger generation by equipping them with strong morality, critical thinking, and the ability to navigate the digital world wisely. Therefore, it is important to integrate moral and spiritual education so that Generation Z can face it with integrity and wisdom. Islamic education that prioritizes the values ??of faith and ethics has the potential to be the main solution in facing this moral crisis.

This study examines the adaptive strategies employed by small and medium-sized enterprises (SMEs) in Shenzhen in response to the decoupling trend associated with the new US tariff policy. Given the' increasing complexity and unpredictability of international trade dynamics, Shenzhen SMEs must innovate and diversify their operational approaches to sustain competitiveness. The re-search highlights the significance of enhancing innovation capabilities, which enable SMEs to de-velop new products and services that meet shifting market demands. Additionally, the study empha-sizes the importance of market diversification and supply chain flexibility, allowing SMEs to miti-gate risks related to tariff impacts. Collaborative networks facilitate resource sharing and knowledge exchange, further bolstering adaptability. The findings indicate that by fostering a proactive entre-preneurial orientation and engaging with policymakers, Shenzhen SMEs can effectively navigate the challenges posed by the US tariff policy, ensuring long-term sustainability and growth in a competi-tive landscape through a sample of 190 SMEs in April of 2025.

This study aims to analyze the influence of Islamic Work Ethics and Work Environment on the Performance of Generation Z Employees Through Work Motivation as a Mediating Variable. The method used in this study is a quantitative approach with data collection techniques through questionnaires. The sample in this study consisted of 149 respondents who were Generation Z employees who were Muslim. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of SmartPLS 3 software. Hasil penelitian menunjukkan bahwa Etika Kerja Islam dan Lingkungan Kerja mempunyai pengaruh positif dan signifikan terhadap kinerja karyawan. Islamic Work Ethics has a positive and significant influence on Work Motivation, but the work environment does not have an influence on Work Motivation. Work Motivation has a positive and significant influence on Employee Performance, but Work Motivation is not proven to be a mediating variable between Islamic Work Ethics and Work Environment on Employee Performance.