This study focuses on examining the impact of halal certification, product quality, and marketing strategy on the sales of Home Industry food products. A descriptive quantitative approach was adopted to analyze the relationship between variables. Data were collected through questionnaires distributed to 170 respondents who were food product business actors Home Industry in Sariwangi District, Tasikmalaya Regency, West Java Province. The collected data were analyzed using the Structural Equation Modeling method with a Partial Least Squares (PLS-SEM) approach. The results show that both halal certification and marketing strategy have a significant positive effect on sales of Home Industry food products. Meanwhile, product quality does not show a significant effect on sales. The study also indicates that halal certification has the strongest influence on sales compared to the other variables.

The advancement of artificial intelligence (AI) technology has transformed the paradigm of shopping experiences on e-commerce platforms. This article examines the future of AI-powered virtual shopping assistants designed to provide personalized solutions in the digital marketplace experience. Virtual shopping assistants, driven by technologies such as chatbots, voice assistants, and machine learning, enable consumers to receive more relevant product recommendations and a shopping experience tailored to their preferences. This study aims to explore how the implementation of AI-powered virtual shopping assistants can enhance customer loyalty, sales conversion, and consumer satisfaction in online marketplaces. Using a mixed-method approach involving in-depth interviews and quantitative surveys, the research identifies consumer perceptions of this technology and its impact on their purchasing decisions. Findings reveal that consumers who engage with AI-powered virtual shopping assistants report more personalized and satisfying shopping experiences, contributing to increased loyalty and sales conversion for e-commerce platforms. This article provides practical insights for marketplace managers to optimize the use of AI in creating more personalized and responsive shopping experiences. Furthermore, this research opens opportunities for further exploration of AI integration across various digital shopping channels.

This study aims to test and determine how important the influence of Independence and Work Experience is on audit quality at Public Accounting Firms (KAP) in East Jakarta. The research method used is quantitative because it has conducted tests using SPSS such as respondent identity, gender, age, last level of education, length of service and also conducted classical assumption tests, namely data validity, data reliability, data linearity, multicollinearity, heteroscedasticity, autocorrelation test, simple linear regression, multiple linear regression, coefficient test, correlation coefficient test and also partial and simultaneous hypothesis tests. This study proves that the influence of independence and work experience as variables that are very influential, an auditor must have these two integrities with a responsible basis in order to provide good and quality audit results.

This study examined the effect of using Blind Map media on student learning outcomes in Social Science subjects at State 46 Pekanbaru Junior High School. Due to the low level of achievement and understanding of the material, this study used a quantitative experimental approach. Approximately 80 seventh grade students were purposively identified, with grades E and D as the experimental and control groups respectively. The results showed that there was a significant effect of the Blind Map media on learning outcomes, with t observation = 24.670 > t table = 0.304 and t observation = 24.670 > t table = 0.304, indicating the rejection of H?. The effect size of 2.859 indicates a slow rate of change, suggesting that increased use of the Blind Map media can improve student learning outcomes.

The purpose of this study was to analyze the influence of reading habits at home on elementary school students' reading comprehension skills using a literature review approach methodology (library research). Reading comprehension skills are a significant factor in learning activities, and early reading habits in the family environment are considered to have a great influence in improving them. Based on the results of studies from various literature sources, it was found that students who regularly carry out reading activities at home tend to have better levels of reading comprehension, more vocabulary, and higher reading interest compared to students who do not have these habits. Many influencing factors such as parental involvement, variety and availability of reading materials, and special time for reading at home, foster this influence. Thus, improving reading culture at home is an important strategy to support the literacy success of elementary school students.

Islamic Micro Finance (IMF) has an important role in supporting the Sustainable Development Goals (SDGs) in Indonesia by providing inclusive financial access based on sharia. This study aims to analyze how the IMF contributes to poverty alleviation (SDG 1), increasing financial inclusion (SDG 9), reducing economic inequality (SDG 10), promoting sustainable economic growth (SDG 8) and improving financial education and awareness (SDG 4). The research method used is a qualitative descriptive approach with literature analysis and case studies from several sharia microfinance institutions in Indonesia. The research results show that the IMF through instruments such as qardhul hasan, mudharabah, musyarakah, and ZISWAF is able to provide financial solutions for poor community groups and micro businesses. In addition, the digitalization of sharia financial services further increases the IMF's reach in supporting financial inclusion. However, there are challenges that still need to be overcome, such as limited capital, low sharia financial literacy, and regulations that are not yet optimal. Therefore, strengthening regulations, sharia financial education and Islamic financial technology innovation are key strategies for optimizing the IMF's role in achieving the SDGs in Indonesia. This study provides an original contribution by highlighting the strategic role of Islamic Micro Finance in achieving SDGs in Indonesia through a sharia-based approach. The added value of this study lies in the integration between Islamic financial instruments and sustainable development goals, as well as the importance of digital innovation and financial education in the local context.

Many problems during the learning process result in a decrease in student learning motivation which has a negative impact on academic achievement and makes students less active. This can be seen from (1) the rarity of students asking or responding to questions (2) students rarely communicate difficulties to teachers (3) students are also often late in submitting assignments. With these problems, researchers tried to apply the project based learning model with a constructivist approach analysis implemented at SMA Negeri 1 Majene. The subjects of this study were 38 grade X MIPA students of PAI subjects and one of the PAI subject teachers. The method used is descriptive qualitative, data collection techniques are observation, interviews and documentation. Data analysis techniques by means of data collection, data reduction, data presentation and drawing conclusions. The results of this study students have been faced with a problem and have the ability to analyze complex problems, investigate, evaluate, viewpoints and draw conclusions based on evidence and reasoning coupled with the spirit of student collaboration is very compact in each group, where a collaboration is a process of achieving a goal that is done together helping each other, and the most supportive thing in the learning process activities is the extrinsic factor of students which is the stimulation from outside, namely the people around them. In the application of constructivism in learning, it is expected that students are more active and teachers as facilitators become more innovative.

An important effort to preserve the ecosystem is the replanting of mangrove seedlings in Wonorejo Village, Surabaya. This activity not only focuses on environmental preservation but also seeks to increase economic potential through processing mangrove products, such as mangrove syrup. The purpose of this activity is to increase public awareness of the importance of protecting the environment and the use of mangrove fruit as a basic ingredient for making syrup, which is very nutritious and economically beneficial. The method used is the Asset-Based Community Development (ABCD) approach. This method includes location selection, selection of mangrove types, socialization, and community involvement and training during the planting and processing process. The results of the activity show that the community is more aware of the importance of preserving the environment and improving the local economy through the use of mangrove syrup products, which helps the sustainability of the mangrove ecosystem and progress in local products.

As the backbone of the global economy, Micro, Small, and Medium Enterprises (MSMEs) have a very important role. One of the success factors for SMEs is the effective management of Human Resources (HR). HR management is not only about recruiting and retaining employees, but it also involves strategies that blend human potential with business goals. Additionally, managing an employee team can be a challenge that requires the right skills and strategies. From sourcing top talent to designing effective training programs, everything needs to be well organized to support business growth and sustainability. The Community Service Activity of the Faculty of Economics and Business, Universitas Pelita Bangsa will be carried out online and offline (hybrid), located at the Alam Raya Residence Cluster Block B2 No 12A, Sukasari, Serang Baru, Bekasi Regency and also via Zoom.

Fertilization is one of the important activities in plant cultivation because it plays a role in increasing productivity by maintaining soil fertility. This experiment aimed to test the effectiveness of NPK fertilizer (20-51-13) on the growth and production of cabbage plants and its agronomic effectiveness. The experimental design used was a randomized block design. The treatments tested: without application of the tested fertilizer (P0), application of inorganic fertilizer comparison (2 kg/ha/application) (P1), and 5 levels of NPK fertilizer (20-51-13) tested, namely: 1.0, 1.5, 2.0, 2.5, and 3.0 kg/ha/application. The recommended doses of urea, SP-36, and KCl fertilizers were  200, 100, and 100 kg/ha, respectively. The results showed that the application of NPK fertilizer (20-51-13) can increase the growth of cabbage plants as indicated by the variables of plant height and number of cabbage leaves compared to the control treatment. In addition, the application of NPK fertilizer (20-51-13) increased the yield components of cabbage plants compared to the control treatment. The treatment of 0.75 doses of NPK fertilizer (20-51-13) was agronomically effective because it produced the highest relative agronomic effectiveness value of 145%, which means it can increase yields by 1.45 times. The recommended dose for cabbage plants is 1.5 kg/ha/application of NPK fertilizer (20-51-13) applied 5 times at 2, 3, 4, 5, and 6 WAP.