This project aims to implement the AIDA and StoryBrand models in writing the script for the Educourse company profile video, with the aim of increasing the effectiveness of business communication. This project uses a practice-based approach by compiling a structured script through the integration of the AIDA (Attention, Interest, Desire, Action) model to create a persuasive message and the StoryBrand framework to strengthen narrative coherence. The writing process includes identifying core messages, compiling an outline, and creating a final draft based on the principles of strategic communication and storytelling. The result of this project is a final script ready for production, containing the latest information about the company, user testimonials, and visual directions optimized for the YouTube digital platform. The application of both models allows for clearer, more engaging messages that are in line with Educourse's mission and audience. This project emphasizes the importance of implementing a structured communication model in media production and can be a reference in writing scripts that focus on branding strategies in the future. In addition, this project also contributes to the development of academic discourse in the field of digital content writing through the application of relevant theoretical approaches.

This study aims to design a visual identity and promotional media that effectively enhances the brand awareness of Novita Online Shop, a micro, small, and medium enterprise (MSME). Currently, Novita Online Shop lacks a strong visual identity and effective promotional tools to boost consumer awareness. Through observations and interviews with the MSME owner, it was found that Novita Online Shop requires a visual identity and promotional media that can increase consumer awareness and differentiate the brand from its competitors. The concept of "Fresh Minimalism with Trendy Simplicity" was adopted as the foundation for developing the visual identity and promotional media. The findings indicate that designing an effective visual identity and promotional materials can improve consumer awareness, distinguish the brand from competitors, and ultimately drive sales. This study can serve as a reference for other MSMEs in creating effective visual identities and promotional strategies to enhance brand awareness.
 

This applied scientific work is entitled "Design of Automatic Smart Berthing System Based on Arduino". Ships are a comfortable alternative transportation. Currently, ship development is needed so that they can operate properly. During the docking process, ship accidents often occur in ports both nationally and internationally. Therefore, a better development or safety is needed that can be given to ships during the docking process. This tool uses the Arduino Nano microcontroller as the main control and an ultrasonic sensor as a distance counter to prevent accidents. This applied scientific work aims to realize and facilitate work on the ship by abandoning manual methods. Berthing is the location of the ship's mooring or security, the area around the ship where the anchor is thrown, the ship's residence, employing the ship's crew and positioning the ship in the desired place. This scientific paper uses experimental research as its research method. The use of experimental research methods in educational research will be faced with problems concerning research subjects. Experimental research is also research that is carried out intentionally by researchers by providing certain treatments to research subjects in order to create a tool or design that is expected by the researcher.

Teenage dating in schools is a major problem that affects various things, such as academic achievement, social relationships, and emotional well-being of students. This study investigated the use of guidance and counseling services in dealing with cases of teenage dating in schools. This study was conducted through a descriptive qualitative approach and used interviews, observations, and documentation as data collection methods. This study involved BK teachers, homeroom teachers, and grade IX students who were identified as being involved in dating behavior at MTS Al Mubarak. The results showed that BK teachers played an important role in various efforts, such as providing information, offering individual counseling, holding group discussions, and working with parents. These efforts succeeded in supporting healthy relationship management and increasing students' awareness of the negative impacts of dating. These results show the importance of preventive counseling and intervention in.
 

Quality human resources and effective managerial skills are crucial elements in driving employee performance, which ultimately determines the success of a business in achieving its goals. The main problems identified in this study are the presence of unwise leaders, bad habits in the organization, and lack of punctuality at work. Management must recognize and embrace human resources as the most important strategic component. This will ensure that goals are achieved on time and accordingly. The purpose of this study was to determine how the influence of employee performance, organizational culture and work discipline on employee performance. Quantitative method is a research method used to determine the relationship between variables through data collection that can be counted or measured numerically. Quantitative research focuses on measuring and analyzing numerical data, with the aim of describing phenomena, testing hypotheses, and making generalizations or conclusions that apply broadly. This study uses saturated sampling technique with a population of 21 people. The comparison of the significance value with the error rate determined at 0.05 is 0.017 <0.05. Based on this, it can be concluded that the alternative hypothesis (H4) in this study is accepted, while the null hypothesis (Ho4) is rejected.

This study aims to investigate and design a content marketing strategy to enhance user awareness of the referral feature in the Flip application. In addressing the lack of knowledge and utilization of the referral feature, the focus of this research is to understand how digital content marketing can strengthen customer awareness. The analysis explores the barriers to the adoption of this feature, including insufficient emphasis, inadequate information, and uncertainty about its benefits. Through a content marketing-focused approach, the proposed strategy includes optimizing the website and application to clearly illustrate the referral feature, leveraging email marketing campaigns to provide user guides, and utilizing social media and educational content to explain the concrete benefits of using the referral feature. Additionally, the approach includes data analysis to measure and evaluate the effectiveness of the implemented content strategy. It is expected that by applying a targeted and measurable content marketing strategy, the Flip application can overcome awareness challenges, increase user participation, and achieve significant growth in the adoption of the referral feature. This research contributes to a deeper understanding of the critical role content marketing plays in raising awareness and user engagement with key features in applications.

The songkok industry in Lamongan has quite a large economic potential, but still faces various challenges in increasing competitiveness, especially in facing increasingly tight market competition. Some of the main obstacles found are lack of innovation, limited access to wider markets, and low utilization of technology in production and marketing. This study aims to explore strategies to increase the competitiveness of local songkok products through a creative economic empowerment program using the Chambers Theory perspective. The research method used is a qualitative approach with data collection techniques in the form of in-depth interviews, field observations, and literature studies. Data analysis was carried out descriptively qualitatively with three main stages, namely data reduction, data presentation, and drawing conclusions. The results of the study indicate that the creative economic empowerment program plays a significant role in improving craftsmen's skills, encouraging innovation in design, and expanding the marketing reach of songkok products. By applying analysis based on Chambers Theory, this empowerment contributes to increasing power within (craftsmen's confidence and awareness), power to (individual capacity to innovate and develop businesses), power with (collaboration between craftsmen in the community), and power over (ability to face competition and external constraints). Based on these results, it can be concluded that empowering the creative economy is an effective strategy in increasing the competitiveness of Lamongan songkok products. Therefore, close cooperation is needed between the government, the artisan community, and the private sector in order to create a sustainable creative industry environment.
 
 

The purpose of this study is to find out the difficulties experienced by students in solving mathematical problems, especially in working on or solving problems in the two-variable linear equation system material and to find out the causes of difficulties in the two-variable linear equation system material that has been carried out by grade VIII students. This type of research is qualitative research, namely by making observations, then the researcher gives several questions given to the research subject to work on. The test instrument used in this study is in the form of 2 questions, namely about the material of the two-variable linear equation system that has been validated. The subjects in this study were 19 students in class VIII A who participated in the research process, then the researcher selected 6 students as representatives of the research subjects. The instrument of this study is a written test by giving questions, then interviews. In the results of the research that have been observed along with the results of interviews used to determine the type of difficulty students in solving problems of the two-variable linear equation system, the test results show that students experience difficulties shown by making mistakes in working on the problem. The causes of students' difficulties that often occur are usually lack of concentration when working, difficulties when faced with different forms of problems, forgetting the material that has been taught.

This research aimed at finding out the effect of Quantum Learning model toward student self-confidence in Social Science learning at Islamic Junior Hight School of Al-Muttaqin Pekanbaru. Two classes, IX.C (experimental) and IX.G (control), were chosen using purposive sampling and a quantitative quasi-experimental design. Observation, surveys, and documentation were used to gather data, and Excel and SPSS 25 were used to analyze the results using t-tests, effect size, and N-Gain. Results indicated that the experimental group's self-confidence (mean = 86.76) was significantly higher than that of the control group (mean = 80.38), with a p-value of 0.000 (< 0.05), a moderate effect size of 0.51, and an N-Gain of 42.33% (moderate) vs 10.66% (low). These results attest to the Quantum Learning model's efficacy in raising students' self-convidence.

Natural fibers can be used as an alternative basic material for produce SNI helmet that are environmentally friendly. A huge potential of hemp fiber in Indonesia has not apply properly yet. This study propose to determine the ability of tensile strength and impact toughness in hemp fiber composites so that hemp fiber can be used as an alternative material for making SNI helmets. This study uses an unsaturated polyester 157 BQTN-EX resin matrix and MEKPO catalyst. Alkali treatment of the fibers uses 5% NaOH for 2 hours. The composite is made using the hand lay-up method. Variations volume fraction of hemp fiber used are 30%, 40%, 50%. The tensile testing process uses the ASTM D 638-03 standard and impact toughness testing uses the ASTM D 265-03 standard. Based on the research results, the highest tensile test results were obtained at variation on 30% fiber volume fraction is 18.30 MPa, for the highest impact toughness test results were obtained at variation on 50% fiber volume fraction is 0.0248 J/mm2. The greater the variation of the fiber volume fraction given, the lower the tensile strength value produced, while the higher the variation of the fiber volume fraction given, the greater the energy absorbed so that the impact price increases. Based on the test results, this hemp fiber composite needs to be considered as an alternative material to replace SNI helmet manufacturing.