This study aims to analyze the influence of service quality and brand trust on customer loyalty at Café Hill & Tiff in Palopo City. A quantitative approach was employed, with data collected through questionnaires distributed to 35 respondents who are customers of the café. The data were analyzed using multiple linear regression to examine both simultaneous and partial effects between variables. The results show that service quality and brand trust simultaneously have a significant influence on customer loyalty, with a significance value of 0.011 (< 0.05) and an F-value of 5.365 (> F-table 3.35). Partially, both variables also have a positive and significant impact. The coefficient of determination (R²) indicates that 28.4% of the variation in customer loyalty can be explained by service quality and brand trust, while the remaining 71.6% is influenced by other factors outside this study. These findings underscore the importance of consistently delivering quality service and building brand trust as strategic efforts to maintain customer loyalty amid increasing business competition.

This study aims to determine the effect of influencer marketing on purchase decisions with brand trust and brand image as intervening variables, focusing on users of PIXY compact powder cosmetics among Generation Z in Cilegon City. The research method employed was quantitative, utilizing data collected through questionnaires and a literature review. The study population consisted of 160 respondents who met the criteria of being part of Generation Z and users of PIXY compact powder cosmetics. The sampling technique employed was non-probability sampling, specifically accidental sampling. The analysis method employed was Structural Equation Modeling (SEM), utilizing the statistical tool SmartPLS 4 Professional for analysis.The results of this study: influencer marketing has a negative but insignificant effect on purchase decision, influencer marketing has a positive and significant effect on brand trust, influencer marketing has a positive and significant effect on brand image, brand trust has a positive and significant effect on purchase decision, brand image has a positive and significant effect on purchase decision, brand trust has a positive and significant mediating effect on influencer marketing toward purchase decision, brand image has a positive and significant mediating effect on influencer marketing toward purchase decision.

This study aims to reveal the process of searching for life’s meaning undertaken by the main character in the novel Hector and the Search for Happiness by François Lelord through Viktor E. Frankl’s logotherapy theory. Modern life, characterized by routine, social pressure, and material achievement, often leads to a sense of meaninglessness (existential vacuum). The character Hector is portrayed as a successful psychiatrist who, despite his external accomplishments, feels unfulfilled. This research employs a qualitative-descriptive approach using close reading and content analysis of the novel’s narrative and dialogue. The findings indicate that the protagonist experiences an existential emptiness, prompting an inner journey through the three core values of logotherapy: creative value, experiential value, and attitudinal value. Hector’s journey reflects an existential transformation toward a more meaningful life. These findings demonstrate how literature can serve as a reflective medium for understanding the psychological dynamics of modern individuals facing a crisis of meaning.

Entrepreneurship plays an important role as a driving force in a country's economic development. University students, as prospective graduates, have great potential to develop into creative and independent young entrepreneurs. Therefore, it is important to explore the factors that influence the emergence of entrepreneurial intent among students. This study aims to examine the extent to which financial literacy influences entrepreneurial intent, as well as to investigate whether knowledge of technopreneurship can strengthen this relationship as a moderating variable. This study employs a quantitative approach with data analysis using the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique with the assistance of WarpPLS software. The respondents in this study consisted of 81 students from the Economics Education Program, Faculty of Economics and Business, Surabaya State University, class of 2021. The results of the study indicate that financial literacy has a positive and significant influence on students' entrepreneurial intentions. In other words, the higher the level of financial literacy among students, the greater their desire to enter the world of entrepreneurship. However, technopreneurship knowledge does not play a moderating role in this relationship. This indicates that technopreneurship knowledge is largely conceptual and has not yet been applied in actual entrepreneurial activities.

Pasta dough, or fresh pasta, is a flour-based food product that is popular globally but has limitations in shelf life. This study aims to develop an innovative pasta dough by adding kluwek (Pangium edule), a local Indonesian ingredient, to enhance flavor, texture, aroma, and color. Kluwek was chosen due to its bioactive compounds, such as tannins, healthy fats, and minerals, as well as its potential as a natural flavor enhancer (umami) and preservative. This experimental study used variations of kluwek addition (8%, 10%, 12%) to the basic pasta dough (wheat flour, egg, salt). Data were collected through organoleptic tests by 30 panelists (trained and semi-trained) to evaluate color, aroma, taste, texture, and overall preference, as well as laboratory tests for proximate analysis (moisture, protein, fat, fiber, ash, carbohydrates, and tannins). The organoleptic test results showed that the 12% kluwek concentration produced pasta with a moderately brown color (score: 3.10), a moderate aroma (3.07), a sufficiently savory taste (3.03), and a chewy texture (3.43), which was significantly preferred over the 8% and 10% concentrations (p<0.05). Proximate analysis revealed superior nutritional content, including protein (13.80%), healthy fats (5.10%), fiber (2.05%), and tannins (0.41%). The moisture (24.05%) and ash (0.31%) levels met the SNI 3551:2015 standard for fresh pasta. In conclusion, the addition of 12% kluwek produces pasta with acceptable sensory properties and higher nutritional value. This innovation not only enriches the diversification of locally sourced pasta products but also opens opportunities for the commercialization of functional foods. Recommendations for further research include shelf-life stability testing, cyanide residue toxicity assessment, and formulation optimization with other additives.
 

This study aims to improve the understanding of third grade elementary school students on time measurement material through the application of the Numbered Heads Together (NHT) learning model with board game media. The main problem in conventional learning is the low active involvement of students and the difficulty in understanding the concept of time concretely. This research is a Classroom Action Research (PTK) conducted in two cycles using the Kemmis and McTaggart model. The research subjects were 23 third grade students of SDN 1 Langon, Jepara. Data collection techniques included observation, interviews, tests, and documentation. The results showed a significant increase in student understanding, which was marked by an increase in the average score from 65.3 in the pre-cycle to 85.3 in cycle I, as well as an increase in learning completeness from 40% to 68%. Students were more active in discussions, motivated, and able to explain the concept of time independently. The NHT and board game model creates a collaborative and fun learning atmosphere and supports students' cognitive, social and emotional development. These results prove that educational game-based learning strategies are effective in improving the understanding of abstract mathematical concepts, especially time measurement.

This study aims to determine the influence of work discipline, workload, and work environment on employee performance at the Mranggen village office.The method used in this study is a quantitative approach. The population in this research consists of employees working at the Mranggen village office, with a sample of 40 respondents selected using Saturation Sampling  technique. The data analysis method used is multiple linear regression analysis.The results of the study show that, based on the t-test and F-test, work discipline and work environment have a positive and significant effect on employee performance. Meanwhile, workload has a negative and significant effect on employee performance. Furthermore, work discipline, workload, and work environment simultaneously have a significant effect on employee performance.This study supports various theories that highlight the significant role of work discipline and work environment in shaping employee performance. The implication of this research is expected to contribute to the improvement of employee performance.

This paper examines how The Picture Dorian Gray by Oscar Wilde marks a critical turn in which he critiques late-Victorian upper-class privilege and moral immunity. While previous scholarship has predominantly analyzed the novel as a moral allegory or aesthetic treatise, this study employs cultural materialism as a theoretical framework to demonstrate how Wilde uses Dorian’s isolation of his portrait and subsequent hedonistic experimentation as symbolic representations of the aristocracy’s ability to shield him from moral and social consequences. Wilde’s text reveals how the English aristocracy could embody ideals of beauty and reap princely treatment while committing debauchery without reproach. Through Culler’s close reading method toward this novel, especially chapters eight and nine, this analysis reveals how Dorian’s act of hiding the portrait symbolizes social denial, while his obsessive aesthetic consumption reflects the practices of the leisure class. This shows that Wilde hints Dorian’s social circle accepts his sensual life simply because his appearance remains unmarred–a commentary on class privilege. By examining the specific textual elements and historical context of—especially—chapters eight and nine of this novel, this study contributes to the understanding of how Wilde’s novel serves as both a product of and commentary on the class structures and moral hypocrisy of late-Victorian England.

An experiment was conducted to study the effect of adding different levels of urea fertilizer (ppmUrea-N0,75,150,225,300) on the effectiveness of bio-nitrification in the studied soil. The study treatments forthis experiment were (4 soils of different textures and locations × 5 urea levels × 3 replicates) in an experimentin which a completely randomized design (CRD) was used. It was incubated at laboratory temperature (25°C)for 40 days, during which the amount of formed nitrates and remaining ammonium was measured every tendays, noting the replacement of lost water every two days.The highest percentage of formed nitrates (39.8%) was recorded from the ammonium added to Basrah soilafter ten days of incubation, followed by Kut soil, which recorded 29.8%, and less than that in Shatra soils(24.2%) and Fajr soils (23.7%). After that, the efficiency of nitrification decreased in the subsequent incubationperiods up to 40 days of incubation.The percentage of ammonium remaining from urea added to the soil was recorded after the four incubationperiods at 20.0 ppm (when adding 225 ppm urea to the Qurna soil), which differed significantly from the rest ofthe studied soils.

This study aims to determine the effect of smartphone use on the moral formation of students at MTs Hikmat Tuttulu, Tapango District, Polewali Mandar Regency. The background of this study is based on the phenomenon of increasing smartphone use among adolescents, including students at the junior high school level, which has a direct and indirect impact on their behavior and moral formation. The method used in this study is a quantitative method with a descriptive approach. Data were collected through observations, questionnaires, and interviews with students and teachers at MTs Hikmat Tuttulu. The results of the study indicate that smartphone use has a significant influence on the moral formation of students, both from the positive side such as access to Islamic information and increased insight, as well as the negative side such as a tendency towards deviant behavior, reduced social interaction, and neglect of adab values in daily life. Therefore, an active role is needed from parents, teachers, and schools in guiding the wise use of smartphones to support the formation of noble morals in students.