This study explores the case of MSMEs (Micro, Small, and Medium Enterprises) in Karangasem Village undergoing a transformation from offline to online business systems through the adoption of e-commerce in the digital era. The main issue examined is the limited market reach and lack of business innovation faced by local MSME actors, with the aim of exploring the digital transformation process and its impact on business development. A qualitative approach was employed, using data collection techniques such as in-depth interviews, observation, and documentation involving several MSME actors in the village. The findings indicate that the implementation of e-commerce has brought significant changes in marketing, distribution, and order management. However, challenges such as limited digital skills and inadequate internet infrastructure still persist. The synthesis of ideas reveals that technological training and collaboration among entrepreneurs are key factors for successful transformation. In conclusion, the business transformation of Karangasem Village MSMEs through e-commerce has great potential to enhance competitiveness, but requires continuous support to effectively adapt within the digital ecosystem.

This study aims to analyze the role of fitness development in shaping the discipline and physical resilience of students at UPT SPF SD Negeri 107405 Sei Rotan. The research is motivated by the importance of holistic character education at the elementary level, where fitness does not only focus on physical fitness, but mental formation and discipline. This research uses a qualitative approach with a case study design, involving observation, interviews, and documentation. The results showed that structured activities, such as morning gymnastics, flag ceremonies, and scouting, succeeded in integrating the values of discipline, physical and mental resilience contextually. Students not only become fitter, but also show improvements in time discipline, cooperation, and resilience to challenges. This finding is strengthened by the testimony of teachers stating that routine habituation in the classroom creates a school culture that is conducive to character development. This study recommends the development of more creative and collaborative wellness programs involving parents and the community. The implications of this research provide a practical contribution to strengthening character education in elementary schools through a close approach.

This study aims to analyze the influence of Perceived Organizational Support and employee loyalty on employee performance at RSU Martha Friska Multatuli. Perceived Organizational Support refers to employees’ perception of how much the organization values their contributions and cares about their well-being. Employee loyalty reflects dedication and emotional attachment to the organization, demonstrated through responsibility, compliance, and commitment to contribute positively. This research uses a quantitative approach with path analysis. The sample consists of 69 contract employees from the nursing and medical support divisions, selected from a total population of 227 employees. The results show that Perceived Organizational Support and employee loyalty have a positive and significant effect on performance. Moreover, Perceived Organizational Support also significantly influences loyalty, and indirectly affects performance through employee loyalty.

The millennial generation that now dominates the world of work tends to prioritize work flexibility and compensation to improve their performance in the work environment. Work flexibility is considered as one of the important factors that can improve employee productivity and performance. Fair and competitive compensation is also a crucial aspect in motivating employees to achieve optimal performance. This study aims to determine the effect of work flexibility and compensation on the performance of millennial generation employees in insurance companies in Indonesia. This study is a quantitative study by distributing questionnaires using a Likert scale with a sample of 198 millennial generation employees in insurance companies spread throughout Indonesia. The data that has been collected will be analyzed using multiple linear regression analysis tools to test the influence between variables through the IBM SPSS 26 application. The results of this study support the proposed hypothesis, namely that work flexibility has a positive and significant effect on employee performance and compensation has a positive and significant effect on employee performance. The findings of this study provide implications for company management in designing work flexibility policies that provide freedom for employees to determine their start and finish hours, so that optimal employee welfare and performance are created. 

Digital transformation has fundamentally changed the marketing strategies of higher education institutions, requiring universities to adapt to increasingly fierce competition. This article aims to conceptually examine the role of digital marketing in shaping institutional image and increasing interest in enrollment, with a focus on Universitas Pahlawan Tuanku Tambusai. The study was conducted through a qualitative descriptive conceptualization approach by reviewing literature and previous research results. The results of the study indicate that digital marketing makes a significant contribution to the formation of campus image through digital channels such as social media, websites, and visual content. As much as 57% of the data shows a strong correlation between digital marketing and institutional image, and 47% of the data shows a strong correlation with interest in enrollment. A consistent, interactive, and value-based digital communication strategy has been shown to strengthen brand awareness, increase audience engagement, and shape positive perceptions of the university. Therefore, digital marketing not only functions as a promotional tool, but also as a strategic instrument in building the competitiveness of higher education in the digital era.

This study aims to examine the relationship between teacher-student attachment and learning motivation of 3rd grade students at SDN Kaligandu Serang. Teacher-student attachment plays a crucial role in creating a supportive learning environment that nurtures students’ psychological development and academic enthusiasm. Employing a quantitative correlational approach, the study involved 40 elementary students as samples. Data were collected using a Guttman-scale questionnaire, validated and tested for reliability. The analysis was carried out using Pearson Product Moment correlation with SPSS assistance. The findings indicate a strong and significant positive relationship (r = 0.840) between teacher-student attachment and students' learning motivation. These results highlight the importance of fostering strong emotional bonds between teachers and students to enhance student motivation in the classroom context.

Technological shifts and changing consumer behaviors require organizations to continuously innovate in order to remain competitive. In this context, creative leadership plays a strategic role in driving market disruption through the development of relevant and adaptive business model innovations. This study adopts a qualitative approach based on secondary data using the Systematic Literature Review (SLR) method. A variety of academic sources, including journal articles and case studies of companies such as Netflix, Gojek, and Ruangguru, were systematically analyzed to identify strategic leadership patterns in creating disruption. The findings indicate that creative leaders do more than just adopt technology—they design innovation ecosystems that foster experimentation, continuous learning, and responsiveness to market needs. Strategies such as digital platform development, big data utilization, and business model transformation serve as key tools in challenging conventional market boundaries. This study contributes conceptually to the understanding of the relationship between creative leadership and business model innovation in navigating the complexities of the digital era.

Oil and gas industry activities have the potential to produce high carbon emissions, so Green Open Space (RTH) is needed as an effort to mitigate environmental impacts. Shrub vegetation that grows in RTH areas requires routine maintenance, but this process produces vegetation waste that has not been studied quantitatively. This study aims to analyze the generation of shrub vegetation waste using a sampling method as a basis for sustainable waste management planning. The method used is sampling on a 1 m³ cube-shaped plot in three locations with different vegetation characteristics. Cutting is done manually using simple tools, then the waste produced is put into a measuring box to calculate its volume. The results show that sample point 1 produces 1.00 m³, sample point 2 is 0.50 m³, and sample point 3 is 0.30 m³. The average volume of shrub waste generation is 0.60 m³ per square meter. This data is important for planning the capacity of equipment, labor, and temporary waste disposal locations. In addition, the characteristics of waste that is easy to dry and has a high organic content opens up the potential for reuse as compost or biomass. This method has proven to be effective and efficient in supporting environmentally friendly vegetation waste management strategies as well as part of compliance with environmental regulations such as PROPER.
 
 

This study aims to determine the effect of government spending in the education, health and infrastructure sectors on economic growth and HDI in Aceh Tamiang Regency. The data used are time series data for the period 2014-2023. The data analysis method uses path analysis. The results of the study indicate that government spending in the education, health and infrastructure sectors directly has a positive and insignificant effect on economic growth in Aceh Tamiang Regency. Directly, government spending in the education sector has a negative and insignificant effect on HDI in Aceh Tamiang Regency. Meanwhile, government spending in the health sector, infrastructure sector and economic growth directly have a positive and significant effect on HDI in Aceh Tamiang Regency. Indirectly, government spending in the education sector through economic growth has a negative and insignificant effect on HDI in Aceh Tamiang Regency. Meanwhile, government spending in the health sector, infrastructure sector through economic growth indirectly has a positive and significant effect on HDI in Aceh Tamiang Regency. The coefficient of determination value of 0.9998 indicates that 99.98% of the information contained in the data can be explained by the model, while the remaining 0.02% is explained by other variables outside the model, such as poverty, unemployment, population and other variables.

This article discusses the concept of competitive advantage and its application in SMEs, with a case study on Ash Scarf, an SME in the hijab fashion industry. This study analyzes how Ash Scarf builds competitive advantage through differentiation and digitalization strategies. By referring to theories from Michael Porter and other experts, this research evaluates how Ash Scarf utilizes product uniqueness, customer service, and digital technology to compete in a competitive market. The research findings indicate that product differentiation and the effective use of digital platforms enable Ash Scarf to achieve a strong position in the market. This study also identifies the challenges SMEs face in implementing these strategies and provides recommendations for future development.