This study uses a qualitative method to explore how social media listening, combined with a machine learning approach, can be utilized to predict consumer trends in modern marketing strategies. In today’s digital era, social media serves as a rich data source for capturing consumer preferences, needs, and behaviors in real time. With machine learning algorithms such as natural language processing (NLP) and sentiment analysis, data from platforms like Twitter, Instagram, and TikTok can be processed to identify patterns that indicate market trends. This approach not only enables companies to respond quickly to consumer dynamics but also allows them to craft more targeted and data-driven marketing strategies. This study examines five major brands that implement social media listening as part of their digital strategy by observing consumer conversations, dominant emotions, and viral issues. The findings show that the integration of social media listening and machine learning can serve as an effective predictive tool in developing adaptive and contextual marketing campaigns.

This study analyzes the impact of employee welfare on working conditions at PT P, focusing on welfare policies and facilities such as health insurance, employment insurance, on-site clinic services, maternity leave, workload balance, and working hours. Using a qualitative descriptive method, data were collected through interviews and direct observation of several employees. The findings show that company-provided welfare positively influences working conditions. Health facilities and work protection increase employees' sense of security and comfort. In addition, fair working hours, sufficient rest time, and attention to both physical and psychological well-being enhance work motivation and employee loyalty. Employees feel appreciated when the company supports work-life balance, leading to a more productive, harmonious, and low-conflict work environment. The study concludes that employee welfare is a key factor in shaping the quality of the workplace. 

The modulation of the structures and electronic properties of transition metal complexes by multi-ligands coordination has been widely exploited to enhance the catalytic?efficiency in organic transformations. Here, we present synthesis, characterization, and catalytic performance of Cu(II), Ni(II) and Pd(II) complexes of multidentate ligands- EDTA, 1,10-phenanthroline and?N-heterocyclic carbenes (NHCs). The Pd-NHC complex displayed the high catalytic activity for hydrogenation as well as?small-molecule activation, up to 450 h?¹ of turnover frequency (TOF) and total conversion of styrene to ethylbenzene at room temperature, and is higher efficient than Cu-EDTA (TOF =120 h?¹), Ni-Phen (TOF= 85 h?¹). The DFT calculation with Pd-NHC system showed that the small HOMO-LUMO gap (3.2 eV) and the short Pd–C bond (1.95 Å) of Pd-NHC,?which could facilitate the transfer of the growth species, contributed to the low energy of activation (28 kJ/mol). Mathematical?model also discussed its high catalytic activity (TOF/Ea = 16.07 h?¹·kJ?¹·mol) due to the strong ?-donor ligands and proper geometry. These findings underscore the influence of ligand architecture to secure transition states and modulate electron density in designing efficient sustainable catalysis that is?industrially relevant.

The application of learning media based on Information and Communication Technology (ICT) is an important part in improving the quality of learning in elementary schools, especially in class V of SD Al-Irsyad Al-Islamiyyah Pekalongan. This study aims to evaluate the effectiveness of using ICT media in improving interactivity, attractiveness, and flexibility of learning, as well as identifying obstacles faced during the teaching and learning process. The method used is qualitative with data collection techniques in the form of in-depth interviews with teachers, questionnaires to students, and direct observation of the learning process. Qualitative data was analyzed using a thematic approach, while quantitative data was processed descriptively and inferentially to measure student engagement and understanding. Data triangulation was conducted to ensure the validity and reliability of the findings. The results show that ICT media can increase students' motivation and involvement in learning, provide flexibility in accessing materials, but there are obstacles in the form of adjusting learning materials and limited supporting infrastructure. In conclusion, the integration of ICT media in basic learning needs to be supported by training for teachers and infrastructure development so that its implementation is more optimal and has a positive impact on the quality of education.

Research on the development of PowToon-based video learning media on the material on the definition of angles and various angles. The purpose is to discover the development of Powtoon-based video learning media and the feasibility of Powtoon-based video learning media developed for grade III students of SDN Singajaya 01 through the learning process carried out at school. The method used in this study is the ADDIE method which consists of 5 stages, namely Analysis, Design, Development, Implementation, and Evaluation. In this study, a validation test was carried out on experts, namely media, language experts, and material experts. The results of the validation of media experts obtained as many as 96% with very feasible criteria. The results of the validation of the language experts obtained 100% with the feasible criteria, and the results of the validation of the material experts obtained 90% with very feasible criteria. The results of the student response questionnaire obtained as much as 92% with very feasible criteria. These results show that powtoon-based video learning media on the understanding of angles and various angles has proven to be valid, interesting, innovative and very feasible to be used in the learning process. This study recommends the development of PowToon-based video learning media that can be used in classroom learning.

This study aims to analyze the organizational structure implemented at PT X. It focuses on understanding its role in supporting coordination and communication, identifying task distribution issues, and evaluating its effectiveness in achieving organizational goals. Using a descriptive qualitative method, the study highlights the importance of a well-structured organization in facilitating decision-making, enhancing work efficiency, and streamlining communication channels. Findings reveal that although PT X has a formal organizational structure, its practical implementation encounters challenges. These include unclear task assignments, overlapping roles, workload imbalance, and slow cross-division communication. A lack of periodic structural evaluations further reduces operational efficiency. To overcome these problems, PT X must refine task distribution, clarify reporting lines, and improve interdepartmental coordination. The study concludes that an effective organizational structure requires consistent, adaptive, and integrated implementation aligned with the dynamic needs of the organization.

The Perintis Lake area in Bone Bolango Regency, Gorontalo Province, faces a growing conflict between tourism investment and environmental conservation. This study aims to analyze the impact of tourism infrastructure development on the lake’s ecosystem, highlight the importance of conservation, and provide strategic recommendations for sustainable tourism development. Using a qualitative-descriptive approach, the research is based on field observations, literature review, and regional policy analysis. Findings show that unregulated investment activities, particularly constructions along the lake's buffer zone, have led to environmental degradation, such as water pollution, habitat loss, and ecological imbalance. Conservation efforts remain fragmented and lack integration into broader development planning. The study recommends the implementation of sustainable spatial planning policies, stricter environmental regulations, and active community involvement. Collaborative governance between local authorities, private investors, and environmental stakeholders is essential to ensure that economic development aligns with ecological preservation. Striking a balance between investment and conservation is key to maintaining Perintis Lake as a resilient ecotourism destination for future generations.

The main issue in implementing enterprise architecture (EA) for housekeeping services at PT Trisarana Aditama Mitra is the operational and technological risks that may hinder the success of digital transformation. This research utilizes the TOGAF framework as a systematic approach to identify, assess, and manage risks during EA development and deployment. The results indicate that applying TOGAF can mitigate risks related to human resources, technology systems, and business processes, thereby improving the efficiency and quality of housekeeping services. 
 
 

Exploitation of mineral resources through mining activities in Indonesia provides significant economic benefits, but also causes various negative impacts on the environment and socio-economic life of local communities. This study aims to review the impacts of various types of mining activities such as sand, coal, and gold. Common environmental damages include deforestation, soil erosion, water, soil, and air pollution, and decreased biodiversity. Socio-economically, mining increases social conflict, health problems, and changes in people's livelihoods. Effective management efforts include law enforcement against illegal activities, implementation of reclamation and rehabilitation, application of impact mitigation technology, and active involvement of local communities in environmental management. Consistent implementation of policies and mitigation measures is key to achieving a balance between economic benefits and environmental sustainability.

Sexual violence is a serious problem that has long-term impacts, especially for teenagers. This community service activity aims to increase high school students knowledge and awareness of sexual violence thorugh interactive counseling, educational videos, and group discussions. The results showed an increase in understanding, courage to voice opinions, and participants’ awareness of the risk of violence, Community education has provento be effective as a strategy to prevent sexual violence in teenagers.