This study aims to evaluate the relationship between affiliate marketing and celebrity endorse on purchasing decisions at TikTok Shop among Generation Z in Boyolali. This research is motivated by the increasing use of TikTok as a popular online shopping medium among Gen Z, as well as the development of digital marketing strategies through affiliates and public figures. The population in this study includes Gen Z in Boyolali who have made purchases at TikTok Shop. A sample of 100 respondents was obtained through the Slovin formula calculation. This study uses a quantitative method, with an online questionnaire distributed through Google Forms. Data analysis was conducted using the SmartPLS 3.0 application to test the relationship between variables. The results of this study indicate a positive and significant relationship between affiliate marketing and celebrity endorse on purchasing decisions. This finding provides a theoretical contribution to strengthening the Theory of Planned Behavior in the context of digital marketing, as well as suggesting strategies for business actors in developing more effective promotions at TikTok Shop.

The rise of social media, particularly TikTok, has significantly influenced teenagers, including high school students in modern educational settings. Beyond entertainment, TikTok is increasingly used as a source of educational content that can impact students' mindset and learning motivation. However, the effects—both positive and negative—of TikTok on learning motivation require deeper investigation and critical pedagogical understanding. This study focuses on two main questions: (1) Is there an influence of TikTok social media on the learning motivation of grade X students at MAN Kota Blitar? and (2) How significant is the influence? Using a quantitative experimental research method, the study involved 91 tenth-grade students as the sample. Data were collected through observations, questionnaires, and documentation, and analyzed using hypothesis testing with SPSS 24. The results show a significance value of 0.015, indicating that TikTok has a statistically significant influence on students' learning motivation. According to Cohen’s effect size, TikTok’s impact accounts for 25.46% of students’ motivation levels. This suggests that TikTok can be an effective educational tool when used responsibly, as its engaging format may boost students’ enthusiasm for learning through entertaining yet informative content. However, the platform also poses risks, such as decreased motivation due to excessive non-educational use. Therefore, it is essential for schools and parents to provide guidance and supervision to ensure that students benefit from TikTok in a way that enhances, rather than hinders, their learning process. The study concludes that the thoughtful integration of social media into educational strategies holds promise, provided that proper boundaries are maintained.

This community service activity aimed to provide guidance and capacity building for micro, small, and medium enterprises (MSMEs), specifically chicken satay vendors operating in the parking area of Taman Anggrek Mall, Jakarta. These culinary MSMEs have strong potential due to their strategic location, which attracts high foot traffic. However, many of these business owners still face challenges in managing and developing their businesses, particularly in terms of managerial skills, financial record-keeping, and marketing strategies. Therefore, this program was designed to enhance their business competitiveness by improving their managerial abilities, introducing simple bookkeeping practices, and promoting the use of digital platforms for marketing. The implementation of the program began with an initial observation to identify the specific needs and challenges faced by the MSME actors. This was followed by interactive training sessions covering topics such as the importance of basic financial management, how to create simple financial reports, and effective yet low-cost digital marketing strategies. In addition to the training, the team also provided intensive one-on-one mentoring to ensure that participants could apply the materials in their daily business operations. The outcomes of the program showed positive developments. The MSME participants began to recognize the importance of keeping financial records as a basis for making business decisions. They were also able to identify internal management issues such as inventory control and business planning. In terms of marketing, most of the vendors have started using digital platforms like WhatsApp Business and Instagram to promote their products, allowing them to reach a wider audience.It is expected that this community engagement initiative will continue and serve as a model for similar training programs targeting culinary MSMEs in other busy urban areas. Such efforts are essential to developing more independent, professional, and competitive MSMEs in the digital era.

Protection of children's rights in the Indonesian legal sistem has received serious attention with the enactment of Law Number 11 of 2012 concerning the Juvenile Criminal Justice Sistem (UU SPPA). This law emphasizes that imposing sanctions on children is not the primary goal, but rather a means to achieve child welfare through a restorative justice approach. The SPPA Law regulates two channels for resolving cases: formal justice and diversion. Diversion is a process for resolving children's cases outside the court system, aiming to prevent children from experiencing formal justice processes that have the potential to have long-term negative impacts on their psychological and social development. This study focuses on the implementation of diversion efforts during the investigation stage within the jurisdiction of the Madiun City Police. The method used in this study is an empirical method, namely by examining the implementation of the law in social realities in the field through observation and interviews with relevant parties. The results of the study indicate that the Madiun City Police have implemented diversion efforts quite well and in accordance with the provisions of the SPPA Law. The implementation of diversion is carried out by considering the principles of restorative justice and involving various parties, including child perpetrators, victims, families, and the police. However, several obstacles to implementing diversion exist, including a lack of public understanding of the concept and benefits of diversion, and frequent debates between perpetrators and victims, particularly regarding compensation issues within diversion forums. Therefore, increased public outreach and legal education, as well as stronger coordination between the institutions involved, are needed to optimally achieve the primary goals of the juvenile criminal justice system.

This study aims to explain and analyze the quality of public services at the Leihitu Barat District Office. Quality public service is a key indicator in assessing the performance of local governments, particularly at the sub-district level, which directly provides services to the community. This research uses a descriptive method with a qualitative approach to gain an in-depth understanding of the current service conditions. The informants in this study totaled 10 people, consisting of district officials and community members who use the services. Data were collected through in-depth interviews, observations of service activities at the sub-district office, and documentation of relevant supporting documents. The collected data were analyzed using descriptive qualitative analysis with a case study approach, providing a comprehensive picture of existing problems and potentials. The assessment of service quality is based on Zeithaml’s theory, which includes five main dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The research findings indicate that the quality of public services at the Leihitu Barat District Office has not yet met optimal standards. In terms of tangibles, it was found that physical facilities such as waiting areas, service desks, and supporting equipment are still very limited. The reliability dimension is also not well fulfilled, as the service processes are often inconsistent and not timely. The assurance dimension reflects a lack of professional ability and attitudes among officials in providing a sense of security and trust to the public. However, the dimensions of responsiveness and empathy show relatively positive developments. Some officials have demonstrated responsive and empathetic attitudes in addressing the needs and complaints of the public. Nonetheless, comprehensive improvements are still necessary. These include enhancing the quality of human resources, increasing the availability of physical infrastructure, and improving service management systems. By addressing these areas, public services at the Leihitu Barat District Office can become more effective and better aligned with community expectations.

Motor development in infants is a crucial process that occurs gradually and follows the principles of age-appropriate development. Each fundamental motor stage—such as tummy time, rolling over, sitting, crawling, standing, and walking—must be passed through sequentially to ensure optimal motor concept development. Skipping or insufficient stimulation of these stages may lead to difficulties in understanding functional body movements. One of the main causes of delayed motor development includes a lack of motor stimulation time, overly restrictive parental supervision, and low levels of motivation and stimulation provided to the child. Tummy time, or placing the baby in a prone position while awake, is a proven effective form of motor stimulation that supports the development of the baby’s neck, back, and arm muscles. This activity also assists infants in reaching subsequent developmental milestones such as rolling over and crawling. This Community Service Program (PkM) was conducted at the Physioroom Clinic and was attended by 15 mothers with infants aged 3 to 6 months. The objective of the program was to enhance mothers’ knowledge regarding the importance of tummy time in supporting infant motor development. The program's implementation included educational sessions, tummy time practice demonstrations, group discussions, and interactive Q&A sessions. To measure the increase in participant knowledge, a pre-test and post-test were administered before and after the activity.The results of this PkM activity showed an increase in the average knowledge score from 6.4 in the pre-test to 8.6 in the post-test. This improvement demonstrates the program’s effectiveness in educating mothers about the benefits of tummy time for infant motor development. It is hoped that the mothers will consistently apply this stimulation at home to optimally support their children's growth and development.

Micro, Small, and Medium Enterprises (UMKM) play a crucial role in driving local economic growth, particularly in the food and beverage sector. However, many UMKM, such as Cipta Rasa Mulya, still face significant challenges in adopting modern marketing approaches to expand their reach and enhance their competitiveness. This community service program focuses on addressing two major issues: the lack of effective digital marketing utilization and the weak brand identity—especially in packaging design—of the dairy products produced by the UMKM. Through a structured and intensive training program, this initiative aims to provide UMKM actors with comprehensive knowledge and practical skills in rebranding and digital marketing. The activities include workshops on digital branding strategies, hands-on mentoring sessions for social media management, product photography, and brand storytelling, as well as ongoing evaluations to monitor progress and implementation. The expected outcomes of this program are multifaceted, including improved brand awareness among consumers, more attractive and informative packaging, increased product variety, and broader market reach through the use of digital platforms such as Instagram, TikTok, and e-commerce channels. By enhancing the UMKM’s ability to present their products professionally and utilize social media for marketing purposes, this program supports the development of more competitive and sustainable business practices. In the long term, it is anticipated that such interventions will not only increase the visibility of Cipta Rasa Mulya’s dairy products but also strengthen their position in both local and national markets. Ultimately, this initiative highlights the importance of combining technological adaptation with creative branding in empowering UMKM and stimulating inclusive economic growth.

The Faculty of Mathematics and Natural Sciences (FMIPA) of the University of East Kalimantan (Unikaltar) consistently conducts satisfaction surveys to improve the quality of services provided to students. This survey aims to evaluate the performance of each work unit, including lecturers, with the hope that the results obtained can identify aspects that are still hampering or suboptimal. The survey results serve as the basis for formulating steps to improve and enhance the quality of educational services within the faculty. This study specifically highlights the level of student satisfaction with the performance of lecturers in the Islamic Religious Education course. The survey implementation process includes several stages, starting from data collection using a survey instrument, the data input process, and testing the validity and reliability of the instrument to ensure data reliability. Next, the collected data is processed and analyzed to obtain an objective picture of student perceptions. Based on the analysis, the student satisfaction index value obtained is 3.16. This figure is in the "Good" or "Satisfied" category, indicating that students are generally satisfied with the service and learning process carried out by lecturers in the course. These findings provide important input for the institution in maintaining and improving the quality of learning, particularly in the field of religious studies. In the future, it is hoped that similar surveys can continue to be carried out periodically so that the service improvement process can run continuously.

The disruption era, marked by rapid technological development and socio-cultural transformation, presents significant challenges to the spiritual and character formation of young children. In this dynamic context, Christian Early Childhood Education (ECE) teachers are not merely facilitators of learning but are also expected to act as spiritual leaders and moral role models. These responsibilities require a form of leadership that is not only rooted in biblical principles but also adaptive to the shifting demands of the digital age. This study aims to (1) identify the core challenges faced by Christian ECE teachers in the disruption era, (2) examine Christ-centered leadership values, and (3) propose an adaptive spiritual leadership model suitable for Christian ECE settings. Utilizing a qualitative approach through a literature review, data were analyzed using Miles and Huberman’s interactive model, which includes data condensation, data display, and conclusion drawing. The findings highlight two main categories of challenges: external challenges such as the influence of digital media, shifting values in society, and increased parental expectations; and internal challenges including limited teacher capacity, spiritual stagnation, and institutional gaps. In response, this research proposes the "Three-Pillar Adaptive Spiritual Leadership Model," which emphasizes: (1) the teacher's internal spiritual formation and integrity, (2) the implementation of innovative and contextually relevant pedagogical strategies grounded in Christian values, and (3) synergistic collaboration with families and church communities as key support systems. This model provides a conceptual and practical framework for Christian educational institutions to empower teachers in forming resilient, Christ-like character in children. The study contributes to the discourse on faith-based education in the 21st

This research examined and analysed the impact of gender diversity in the boards of directors, independent commissioners, and audit committees on the quality of a company’s earnings. The quality of earnings is a crucial marker in evaluating a company’s financial performance, which is reported to interested parties. Gender diversity is believed to enrich perspectives in the strategic decision-making process. Meanwhile, the supervisory function of independent commissioners and an effective audit committee can minimise the practice of manipulating financial statements. The research method used is quantitative, with data analysis techniques in the form of multiple linear regression. The sample consists of health and technology sector companies listed on the Indonesia Stock Exchange during the 2021-2023 period, with selection criteria based on purposive sampling. The study results show that the gender diversity of the board of directors, independent commissioners, and audit committees does not affect the quality of earnings. These findings suggest that the presence of women in top management strategy positions remains limited, both in terms of numbers and their roles. The unproven influence of gender diversity in this study can be caused by the uneven proportion of genders in the top management ranks. The dominance of one gender in company leadership, both men and women, is considered not optimal in encouraging company performance, including maintaining the quality of earnings. The implications of this study emphasize the importance of strengthening the supervisory function in the corporate governance structure to improve the quality of reported financial information.