The emergence of the era of society 5.0 is colored by the rapid world of digitalization which describes almost all areas of life including the accountant profession. This study aims to determine the development of digitalization towards society 5.0 and the efforts and challenges made by the accounting profession in facing that era. In this study using a qualitative approach method with interview techniques through online and offline to 2 Respondents of Public Accounting Firms and 2 Respondents of Tax Consultant Firms. The era of Society 5.0 requires accountants to understand technology and use it in their work. The reason is, accountants play an important role in the world of finance and business, which has a positive impact on efficiency and effectiveness. Therefore, accountant learning must be adapted to technological developments to prepare future accountants who can face the challenges of the digital era.

In the current development of concrete innovation technology, there are also expensive materials that are cheap as concrete additives for the efficiency of the cost of making concrete. cheap and can be used as concrete innovation. The purpose of adding palm fiber fiber is to improve the quality of concrete, both compressive strength and split tensile strength. The method used in this study was experimentation by adding palm fiber to the SCC concrete mixture with variations of 2%, 4% and 6%. As for the addition of chemical substances, the superplasticizer admixture aims to make it easier for SCC concrete to achieve a slump flow value that meets the requirements. After testing, the highest compressive strength test specimen is BC 1 2% palm fiber worth 19.38 MPa and for the lowest compressive strength test is BC 2 6% palm fiber worth 5.46 MPa. And for the split tensile strength test the highest is BC 4 2% palm fiber worth 9.47 MPa and for the lowest split tensile strength test is BC 3 6% palm fiber worth 5.82 MPa.

This research was motivated by the character building of students at SDN 1 Kadupandak was not optimal. This is related to the socio-cultural environmental conditions of the school. The objectives of this study are: 1) to determine the condition of the socio-cultural environment of the school; 2) obstacles in the socio-cultural environment conditions of the school in the formation of the character of students at SDN 1 Kadupandak; 3) Efforts to overcome obstacles in the socio-cultural environment conditions of the school in building the character of students at SDN 1 Kadupandak. This research uses a qualitative approach with a descriptive method. Research data was obtained from informants, namely principals and teachers. The data collection tools used in this study are interviews, observations, documentation studies, and carrying out triangulation, then the data is processed by data reduction, data presentation, drawing conclusions and verifying data. The results of this study show that the condition of the school's socio-cultural environment in the formation of student character at SDN 1 Kadupandak in terms of routine activities; spontaneous activities; exemplary; and conditioning has been well imolemented. However, there is an aspect that needs to be improved, namely the need for evaluation carried out by teachers related to school culture, because there are still students who need to be guided and reminded by teachers to carry out school culture activities.

In the 1930s, African-American male athletes faced segregation and discrimination due to their skin color. Modern biographical films now offer a more accurate representation of their struggles and achievements. This research examines how the movie “Race” (2016) portrays Jesse Owens, a male African-American athlete from the 1930s, and its implications for present-day US race relations. Through qualitative analysis using Narrative and Non-Narrative methods, we apply Stephen Greenblatt’s New Historicism to explore the movie's depiction of Owens. By comparing the film to historical records, we find that "Race" neglects to show Owens’ dedication to sports, education, work, and the significant influence of his Irish first coach. These omissions are connected to the continued exclusion of African-Americans in contemporary American society. This study reaffirms the persistence of white supremacy beliefs and stereotypes surrounding African-American athletes, portraying them as solely focused on sports. The portrayal of Jesse Owens in the movie mirrors the current experiences of African-American male athletes, who still grapple with stereotypes and racial discrimination, even in the aftermath of President Obama’s tenure.

This study aims to examine the effect of price and product quality on purchasing decisions at MS Glow Beauty. The research object is a variable that is used as a research instrument, namely price (X1), product quality (X2) and purchasing decisions (Y). The population is MS Glow users who have tiktok social media of 294, and a sample of 28 people is taken. The sampling technique used is probability sampling, namely random MS Glow users who fill out the questionnaire. Data analysis techniques using descriptive analysis and verification. The results showed that price had a negative influence on purchasing decisions, product quality had a positive influence on purchasing decisions, price had no partial effect on purchasing decisions, quality had a partial effect on purchasing decisions and price and product quality simultaneously had an effect on purchasing decisions. Thus it can be concluded that price has no partial effect on MS.Glow consumer purchasing decisions, product quality has a partial effect on MS.Glow purchasing decisions, and price and product quality have a simultaneous effect on purchasing decisions.

Writing and publishing scientific papers is something that is not only important for researchers, but also for teachers who teach in junior high to high school related to the need to increase teacher professionalism. Therefore, this study aims to analyze the need for training in the ability to write scientific articles in English teachers. This research employs mixed methods whereby quantitative data analysis will be supported by qualitative analysis. Purposive random sampling was used in the selection of research respondents which involved 30 teachers as a sample of a total of 150 English teacher population. This analysis was carried out based on the factors that can affect the difficulty of the process of writing scientific papers including the writing environment; obstacles caused by the topic of writing; the author’s motivation; and the processes, knowledge, and skills involved in writing. The results of this study are expected to be able to become a reference in developing writing training, especially for English teachers and can be an evaluation for teachers about the actions that must be taken to develop the ability to write scientific pap
 

In the era of globalization and intense business competition, human resource development has become the key to achieving sustainable business success and growth. Courses and training play a crucial role in enhancing the abilities of individuals and groups, aiding in the adaptation to business changes. This article analyzes the Sunakis Institute, a training center in Bekasi, through SWOT analysis to determine strategies for course and training development. The research employs a qualitative approach, with data gathered from literature, observations, interviews, and questionnaires. The results of the SWOT analysis reveal the strengths, weaknesses, opportunities, and threats of the Sunakis Institute. Strengths encompass a comprehensive curriculum and quality instructors, while weaknesses involve limited program variations and resources. Opportunities include high industry demand and industrial growth in Bekasi, while threats consist of intense competition and regulatory changes in education. The implications point toward the need for the Sunakis Institute to develop innovative programs, diversify its offerings, engage in industry collaborations, integrate technology, monitor regulations, and implement effective marketing. In formulating development strategies, the Sunakis Institute should leverage its strengths and opportunities, while prudently addressing weaknesses and threats.

As a result, the goal of this article is to examine the marketing mix used by Antam's Padjadjaran Branch Group to market gold savings products, to evaluate the limitations and challenges faced by the marketing mix within the Antam Group Pajajaran Branch, and to develop marketing strategy recommendations to address both internal and external challenges encountered during the process of marketing gold savings products at the Antam Group Pajajaran Branch. Data for this study was acquired through interviews, observations, and recording using a qualitative descriptive methodology. The Antam Pajajaran Group Branch Managers, the Antam Pajajaran Branch Group Marketing Department, and the Gold Savings Products Pajajaran Bandung Branch's clients served as the study's informants. This study used the marketing mix theory as a guide. The study's conclusions include the marketing tactics used by Antam Group's Pajajaran Branch, which apply segmentation, targeting, and positioning principles, as well as the marketing mix, which includes product, price, place, promotion, people, processes, and facilities.

This study aims to determine the effect of leadership, workload, and compensation on employee turnover intention. This type of research is quantitative, and the analysis used involves associations with a quantitative approach. Research conducted at PT. Natura Laboratoria Prima. The study results show that leadership has a detrimental and important impact on the intention to change jobs. The superior leadership proportionally reduces the intention to change jobs. The workload level positively and significantly impacts the intention to change jobs. The greater the workload, the higher the intention to change jobs. Compensation has an adverse and important impact on the intention to change jobs employees of PT. Natura Laboratoria Prima, meaning that the higher the compensation, the lower the turnover intention.

Enhancing the quality of education involves fostering strong literacy skills, not only in academic aspects but also in understanding, processing, and conveying information. In the midst of globalization and technology, literacy skills have become increasingly important in facing the changes of the times. This study aims to develop a playful learning approach that encourages enjoyable literacy activities in Desa Sokawati. Employing a qualitative approach with an action research design, this study engages children, educators, parents, and the community in Desa Sokawati. Engaging literacy activities tailored to the characteristics of children are designed based on surveys and interviews. Once planned, these literacy activities are implemented in KB, TK, and SD classes. Observations of children's and educators' responses are conducted during the implementation phase. The results indicate that the playful learning approach is effective in fostering enjoyable literacy activities in Desa Sokawati. Children are engaged in various activities that combine creativity, art, and learning. By developing an approach that suits the characteristics of children and the local potential, this study aims to provide practical guidance for educators, parents, and the community in enhancing children's literacy in Desa Sokawati. Furthermore, this research contributes to the development of sustainable literacy-based education in rural areas.