The trend of handmade accessories, particularly macrame holders, has experienced significant growth alongside increasing public interest in products that emphasize both aesthetic value and multifunctionality. This study aims to provide an in-depth analysis of the marketing strategies implemented for CHARMEE, the Macrame Multifunction Holder, highlighting the integration of artistic elements, innovative design, and practical utility within handicrafts. Employing a qualitative descriptive method, primary data were collected through surveys of 35 respondents aged 20–35 years. The findings reveal that the use of high-quality materials, designs that are responsive to market trends, and the strategic utilization of social media and digital platforms for promotion are the main factors driving the product’s appeal and competitiveness. These results affirm that handmade products, when combined with creative and innovative marketing strategies, possess substantial potential to develop as high-value economic ventures in the era of creative entrepreneurship. The implications of this study underscore the importance of continuous innovation and adaptability to market dynamics in maintaining business relevance and sustainability.

The problem experienced by teachers is that teachers have limitations in conducting assessments during learning due to the lack of teacher insight in accessing creative and interactive assessment support applications by utilizing technology. The main problem in learning based on LCD projector technology in schools is the incompatibility between innovative learning methods and assessments that are still commonplace. The purpose of this study was to analyze the implementation of interactive assessments based on quizizz. The type of research is descriptive qualitative, the research subjects are homeroom teachers and students. Data collection methods through observation, interviews, documentation of learning outcomes, recordings of the learning process, journals and books. The results of the study showed that there was an assessment of the development of elementary school children's learning. The results of the study showed a significant positive influence from the use of quizizz on increasing learning motivation and achieving minimum student competencies. The impact after the evaluation activity of using the quizizz paper mode application was carried out increased student learning motivation and student participation during the activity.
 

This research examines how entrepreneurial mentality and inventiveness affect retired PT Great Giant Foods (GGF) Lampung Tengah workers' entrepreneurial intention. The quantitative study included questionnaires from 120 participants. The assumptions were tested using multiple linear regression with partial testing (t-test). The findings corroborate H1, demonstrating that entrepreneurial attitude positively and significantly affects entrepreneurial ambition. The more entrepreneurial a retiree is, the more likely they are to establish and maintain a firm. Creativity also positively and significantly affects entrepreneurial ambition, supporting H2. Thus, retiree inventiveness boosts entrepreneurial ambition. The lowest average score in the entrepreneurial mentality characteristic, activity planning, requires particular attention. This measure helps retirees arrange their business activities more consistently and systematically. Enhancing creativity and ideation is essential for company innovation. Improvements in these factors should boost retirees' entrepreneurial intent and success.

The purpose of this study is to examine how cost classification is used in management accounting and to what extent this information is used in the management decision-making process in manufacturing companies. Cost categories, such as fixed, variable, direct, and indirect, help managers understand the cost structure and assess operational efficiency. This study was conducted through a qualitative descriptive case study approach in one of the manufacturing companies in Indonesia. Direct observation, in-depth interviews, and internal company documentation were used to collect data. The results showed that, especially in budget planning, cost-volume-profit analysis, and selling price determination, proper cost classification plays a significant role in the decisionmaking process. However, some problems were found with the consistency of cost classification, which can affect the accuracy of management data.

This research aims to analyze the implementation of the Business Model Canvas (BMC) at Adfar Store Gresik, a trading business engaged in rice distribution. The BMC is used as a strategic tool to describe and evaluate nine key elements of the business: Key Partnerships, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Revenue Streams, and Cost Structure. This research employs a qualitative phenomenological approach with data collection techniques through observation and in-depth interviews. The results show that Adfar Store Gresik effectively utilizes strategic partnerships, core activities, and key resources to improve operational efficiency and customer satisfaction. The main values offered include medium-quality rice, competitive pricing, and friendly service. In addition, distribution and communication strategies through social media and direct delivery services provide a competitive advantage in the market. The study concludes that the application of the BMC can help in designing a more structured business strategy, increasing competitiveness, and driving sustainable business growth.

This study aims to systematically review the influence of digital marketing and electronic word of mouth (E-WOM) on consumer purchase intention. Using a systematic literature review (SLR) approach, five peer-reviewed journal articles published between 2022 and 2023 were analyzed, focusing on digital consumer behavior in the context of social media platforms such as TikTok and Instagram, as well as e-commerce. The review identifies that digital marketing strategies—particularly content marketing and social media engagement—positively affect purchase intention, especially when mediated by consumer trust and brand awareness. Similarly, E-WOM, delivered through influencers, customer reviews, and celebrity endorsements, is found to significantly shape brand image and influence purchase decisions. The findings also highlight that the effectiveness of digital marketing and E-WOM varies depending on platform type, message form, and product category. This study contributes to a deeper understanding of consumer response patterns in digital environments and offers practical implications for marketers to optimize engagement strategies. Recommendations for future research are also presented to address the current limitations and explore emerging trends in digital consumer behavior.
 

The swift advancement of digital technology and marketing has been profoundly altered by social media strategies, especially in relation to engaging the digital native generation. swift advancement of digital technology and Marketing has been profoundly altered by social media strategies, especially in relation to engaging the digital native generation Marketing has been profoundly altered by social media strategies, especially in relation to engaging the digital native generation. Marketing practices, particularly renf on marketing on customer engagement across Instagram and TikTok, are just two of the social media platforms involved. The findings consistently demonstrate that, through the use of strategic, relevant, and attractive content, content marketing positively affects customer engagement, with measured contributions ranging from 42.5% to 78.4%. The reviewed studies employed various quantitative methods, including surveys, simple linear regression, ANOVA, and correlation analysis. The studies cover a range of industries, including food and beverage, beauty, e-commerce, and education. This shows that customer engagement is driven not only by the quantity of content as the determining factor but also by its quality, interactivity, and emotional resonance. This review emphasises the vital role of content marketing in cultivating stronger customer relationships, brand loyalty, and, consequently, business growth within the digital landscape.

This study is intended to examine the marketing strategies implemented by horticultural farmers in Serang City by utilizing the Facebook platform, and to find out whether the number of posts and comments can affect sales volume. This study applies a quantitative approach with multiple regression analysis techniques. Data was collected by purposive sampling method through interviews, questionnaires and observations by horticultural farmers in the Facebook community “Petani Serang Banten”, with the number of samples used as many as 9 horticultural farmers. The results of this study show that there is an influence between the independent variables (number of posts and number of comments) on the dependent variable (the level of sales of horticultural commodities). In this study, horticultural farmers are advised to be able to utilize Facebook social media in marketing their agricultural products.

Elementary school-aged children have unique characteristics, such as enjoying play, movement, group activities, and hands-on learning. Most students at this age prefer practical activities over theoretical instruction. Therefore, primary education aims to support and develop children's growth in accordance with their developmental tasks. Elementary school teachers play a crucial role in integrating these developmental needs into the learning process. The implementation of education at the elementary level must align with national regulations and policies, including standards for management, assessment, facilities, final examinations (UASBN), and teacher qualifications. Learning evaluation is a critical component in ensuring educational quality. However, in practice, teachers often face challenges such as limited time and a lack of understanding in assessing affective and psychomotor domains. As a result, solutions such as teacher training and more effective classroom management are necessary. This study aims to identify the challenges and proposed solutions related to the implementation of learning evaluations in elementary schools based on interviews with educational practitioners.
 

Konsep nafs dalam Al-Qur’an memiliki peran signifikan dalam memahami struktur kejiwaan dan spiritualitas manusia. Dalam psikologi Islam, nafs sering dikaitkan dengan dinamika batiniah yang memengaruhi perilaku dan pembentukan karakter seseorang. Penelitian ini bertujuan untuk mengkaji makna nafs dalam Al-Qur’an melalui pendekatan semantik dan mengaitkannya dengan dimensi psikologis serta spiritual dalam proses pembentukan karakter. Penelitian ini menggunakan metode kualitatif dengan pendekatan penelitian kepustakaan (library research). Analisis semantik dilakukan terhadap ayat-ayat yang mengandung kata nafs, kemudian diklasifikasikan berdasarkan konteks linguistik dan teologisnya. Hasil penelitian menunjukkan bahwa makna nafs dalam Al-Qur’an dapat dikategorikan ke dalam beberapa dimensi, seperti nafs ammarah (jiwa yang memerintah pada kejahatan), nafs lawwamah (jiwa yang mencela), dan nafs mutma’innah (jiwa yang tenang). Ketiga dimensi ini mencerminkan perjalanan spiritual dan psikologis manusia menuju penyempurnaan diri. Penelitian ini memberikan kontribusi dalam pengembangan tafsir tematik Al-Qur’an, serta memperkaya khazanah psikologi Islam dalam kerangka pembentukan karakter yang holistik dan transendental.