This study explains the impact of digital marketing growth and business ethics on the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs) in Cikarang. MSMEs have competed intensively in this digital era, so it is important to use innovative digital marketing and uphold business ethics to gain customer trust. However, most MSMEs in Cikarang still find it difficult to implement effective digital marketing strategies and business ethics in their daily operations, resulting in low competitive advantage. In the real world, this study uses a quantitative approach by distributing questionnaires to 60 MSME actors in Cikarang. The results show that the development of digital marketing and business ethics simultaneously have a significant influence on the competitive advantage of MSMEs. Although the role of digital marketing is significant, business ethics has a greater influence in shaping the competitive advantage of MSMEs in Cikarang. This means that MSMEs in Cikarang not only need to develop digital marketing, but also must prioritize business ethics to achieve sustainable competitive advantage..

A notary is a public official who makes authentic deeds according to Article 1 paragraph (1) of Law of Law Number 2 of 2014 concerning the Amendment to Law Number 30 of 2004 on the Notary Position. In practice, there is a Substitute Notary who is temporarily appointed when the notary is absent. Although their authority is equal, the requirements for their appointment are lighter, creating normative disparities that impact the quality and legal certainty of the deed. This normative-prescriptive legal study highlights the urgency of revising the Notary Law and Permenkumham No. 19 of 2019 to guarantee professionalism and legal protection for service users. The results of the study indicate the urgency of revising the provisions in the Notary Law and the Regulation of the Minister of Law and Human Rights Number 19 of 2019, especially those regulating the requirements and position of Substitute Notaries, in order to guarantee professionalism and legal protection for the community using notary services.

The purpose of this study was to obtain empirical evidence of profitability in mediating ownership structure on firm value. The sample used in this study were all Food and Beverage sub-sector companies listed on the Indonesia Stock Exchange for the 2019-2023 period using purposive sampling method, namely 48 companies. The software analysis used is WarpPLS 8.0. The results of this study indicate that ownership structure and liquidity directly have a positive and significant effect on firm value. While leverage shows that it has no effect on firm value. Ownership structure has a positive and significant positive effect on profitability. The test results prove that profitability is able to partially mediate the effect of ownership structure on firm value.
 

Grounding incidents are among the most critical maritime accidents, posing significant threats to navigational safety, operational efficiency, and logistics continuity. This study aims to analyze the contributing factors behind the grounding of MV. Tanto Luas in the Mahakam River and to identify effective mitigation efforts. A descriptive qualitative approach was employed, with data collected through direct observation, interviews with ship crew, and documentation during onboard sea practice (PRALA). The findings reveal that the grounding incident was primarily caused by poor communication between MV. Tanto Luas and a tugboat, improper navigational decisions, and shallow, wave-affected waters. The Fishbone Diagram (Cause and Effect Diagram) method was used to systematically identify the root causes of the problem. Mitigation efforts included tank sounding, tidal monitoring, optimal use of navigational equipment, and improved inter-vessel coordination. The study concludes that grounding incidents can be prevented through enhanced communication, strict adherence to navigational procedures, and regular crew training. This research offers both practical and theoretical contributions to the enhancement of maritime safety in narrow waterways such as the Mahakam River.

This study aims to analyze the pragmatic aspects and persuasive strategies in a public service advertisement entitled "Throw Trash in Its Place. The Earth is Not Your Trash Can." This study uses a pragmatic approach with a focus on the theory of speech acts, implicature, deixis, and politeness of language to reveal how to convey messages effectively and persuasively in the context of public communication. The advertisement is analyzed as a form of directive communication that aims to encourage changes in people's behavior towards issues of cleanliness and environmental concern. The results of the analysis show that this advertisement utilizes strong but polite directive speech acts, normative implicatures to instill values, the use of personal deixis to build closeness with the audience, and positive and negative politeness strategies to maintain social relations. Thus, advertisements not only function as a medium for conveying information, but also as an instrument for forming collective awareness through a communicative approach that is contextual, efficient, and emotionally and rationally appealing to its audience.
 

Psychological assessment is an essential component in the guidance and counseling process, as it serves as a tool to help counselors comprehensively understand the dynamics of an individual. Through various assessment techniques, both quantitative—such as psychological tests—and qualitative—such as interviews and observations—counselors can identify psychological factors that influence the behavior, thoughts, and emotions of the counselee. The purpose of this article is to explore how psychological assessment can be effectively used by counselors to understand an individual’s internal condition, as well as how it supports the accuracy of counseling interventions. The findings indicate that the ethical and professional use of assessments can enhance understanding of the counselee and serve as a foundation for developing personalized and effective counseling strategies.

Instilling a Christian leadership spirit since adolescence can have a very important influence on the Christian environment or life both in non-Christian environments Christian leadership can also shape a person’s individual character and instill Christian values in the surrounding environment, thus providing a good example for fellow christians both in non-Christian enviroments Christians leadership is not only about how potential leaders can lead others but must also be able to lead themselves in today’s digital era this article discusses the improtance of instilling a christian leadership spirit since adolescence in the current digital era through a holistic approach, so that each individual can lead themselves before leading others and can provide Khristian values in everyday life the method used in this study is a literature study that examines literature in the process of colleting opinions from various literature analyses of other sources that are in accordanc with the topic of research of study from the study show that instilling a Christian leadership spirit can be applied through our spiritual actibities, our spiritual awakening such as prayer, worship or other fellowship in conclusion, instilling a Christians leadership since adolescence in the current digital era can help someone to shape their character and can bring themselves to be an example of Christ for their environment.

A Christian Religious Education teacher is a leader who never knows what it means to be tired in any situation where a teacher wants to make his students succeed in achieving a desired goal, of course the goal in question is good, such as achieving an ideal. Teachers as producers of a generation of great leaders are educated by great teachers, teachers must instill leadership values ??for their students, both from material or direct practice in scouting extracurricular activities and so on. PAK teachers are a very noble and important profession in forming a generation that can lead the nation and state in the future, a teacher does not only act as a teacher, but also as a leader who can be a role model for his students. Leadership remains the most important part of human life, leaders are identical to teachers, when he learns from great people then he has the potential to become a great leader. Therefore, the role of PAK teachers is very important in order to produce a generation of leaders, especially in Indonesia, teachers must be prosperous so that they focus on teaching and educating their students. Teachers must focus on teaching and becoming great leaders among their students.

Language skills are an important aspect in early childhood growth and development because they are the basis for building communication, developing mindsets, and interacting with others. The purpose of this study is to reveal the role of audio-visual media in supporting the improvement of early childhood language skills in Kusuma Cendekia Kindergarten. This study uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The findings show that the use of audio-visual media, such as children's songs, educational animations, and illustrated stories, is able to encourage increased vocabulary mastery, fluency in speaking, and children's courage in communicating. The media is considered effective because it is able to present interesting, concrete, and interactive learning, and is in harmony with the developmental stage of children aged 5-6 years. Teachers also apply strategies such as singing together, role-playing, and retelling the content of the video to strengthen children's language mastery. Nonetheless, some obstacles were found, such as the limitations of facilities and challenges in selecting the right content. The results of this study recommend the use of audio-visual media as one of the creative and fun learning tools in the early childhood education environment.

This assignment is compiled to fulfill the Entrepreneurship Application course which aims to equip students with basic skills in designing, developing, and implementing innovative and sustainable business ideas. In compiling this assignment, the author identifies business opportunities, designs business models, and analyzes the marketing, financial, and operational aspects of the chosen business idea. Through an applicative approach, this assignment also integrates entrepreneurship theory with field practice, so that it can improve students' understanding of the challenges and strategies in building a competitive business. The results of this assignment are expected to be the basis for students to develop a more structured and realistic startup business.