This research aims to determine the influence of price, promotion and rating on purchasing decisions in the Shopee marketplace. The approach used in this research is a quantitative approach with an explanatory research type. The sampling technique in this research was a purposive sampling technique with the sample used amounting to 100 respondents. The data collection technique uses online questionnaire distribution with the help of Google forms. Data analysis techniques in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination test, f test and t test. Based on the data research analysis, the results showed that there was an influence of price on purchasing decisions, there was an influence of promotion on purchasing decisions, there was no influence of ratings on purchasing decisions and the f test showed that there was a simultaneous influence of price, promotion and rating on purchasing decisions. The results of the coefficient of determination test show an r square value of 0.472, which means that the influence of the price (x1), promotion (x2) and rating (x3) variables simultaneously on the purchasing decision variable (y) is 47.2%.

This study is motivated by service quality which is one of the most influential aspects in the success of a business. PT. SAC as a service provider company is required to always pay attention to service user satisfaction with the services provided. This research is quantitative research. Data collection was obtained from primary data from the results of questionnaires with questions that had been asked by service users via Google Form. Questionnaires were given to 30 service users randomly. Data was collected during the MBKM internship at PT. SAC for 5 months, starting on 1 August 2023 – 31 December 2023. Data processing was carried out using validity and reliability tests. Data processing was carried out using the SPSS application to find solutions to the above problems. Valid, namely that data processing must be carried out properly and correctly. The results of the reliability test calculations show that all r calculations for each question, namely, R1 to R9, show a value greater than the r table, namely 0.361, so by using a significance level (?) of 5%, the questionnaire studied is valid. The Cronbach Alpha value shows 0.742, which means it is greater than the r table, namely 0.361 with the Cronbach Alpha value.

This observation was made to determine the influence of product quality on the purchase decision of Iphone products among Surakarta residents. This observation used quantitative methods using manual data obtained by distributing documents or questionnaires and collecting responses from a sample of 59 participants. This observation uses Intelligent Partial Least Squares (PLS) analysis to evaluate the hypothesis, as well as using a quantitative approach. Based on the results of the Smart PLS analysis test conducted, it shows that product quality has a positive or significant effect on purchasing decisions.

Survey results from several salted egg manufacturing businesses where in the process of cleaning eggs from the mud mixture using tools in the form of fibers or wires so that the remaining mud stuck to it can be cleaned. Craftsmen who are experienced enough can only clean around 150 eggs or around 12 kg in one hour, of course this is less efficient if the production scale of the UMKM is large. The partners for this community service activity are UMKM which are engaged in making salted eggs. one of the problems faced is in the process of washing salted eggs, which is a process that is carried out before being marketed, where the process still uses manual washing power using human power, manual washing requires less efficient time so that when there are orders, many UMKM experience problems. to fulfill orders from consumers. UMKM that operate in the egg business sector really need a touch of technology related to the salted egg washing method. With this problem, in Community Service Activities for UMKM, salted egg washing machines will be handed over to partner entrepreneurs, namely UMKM Mak Ngat, Purworejo Village, Suruh District, Semarang Regency. The impact of using a salted egg washing machine on Mak'Ngat UMKM is that the salted egg washing process is more economical, namely when done manually it can clean around 150 eggs or around 12 kg in one hour, but when done using a machine the cleaning capacity reaches 45 kg per hour and this number rose drastically.

The increasingly rapid development of the business world causes companies to face intense competition. Seeing this, the company is of course aware that the level of business competition in the era of globalization and information technology which continues to experience increasingly intense changes, this of course creates business competition for business people that is becoming increasingly tighter and more difficult, so that many business people are competing to own and develop each other's efforts. As the business world develops, consumer needs become more diverse, without limitations and more creative and innovative, for this reason business actors are required to develop creativity and innovation in running their businesses in order to keep up with developments in consumer needs. The aim of this research is to find out how much influence creativity and innovation have on consumer purchasing decisions. The method used in this research is a qualitative approach, where the author takes information from several sources as a basis for this research. The results of this research are that creativity and innovation greatly influence purchasing decisions. With Scarlett's various innovations and creativity, they are able to penetrate the international arena. To enter the international arena, a business must be able to handle every problem and be able to see existing opportunities, so that the company will be able to compete and do business internationally.

The development of the digital world today is very rapid, in fact progress every year cannot be avoided in the online world. This really affects all sectors, including the business world and the economic sector. One of the digital-based business sectors is e-commerce. The word e-commerce actually comes from English, namely electronic commerce or electronic commerce. And like trade that is carried out directly or face to face, e-commerce also includes the process of promoting, purchasing and marketing products. This research uses a qualitative approach with descriptive research. If the definition of a descriptive method is as follows: a method used to study a group of people, an object, a set of conditions, a system of thought, or a category of events at that time. a systematic, fact-based and precise description, picture or painting of the facts, character and connections of the phenomena studied. During the research and up to the interview and observation stage, the informant did not object to providing information to the researcher. The informants in this research are as follows:Abah (informan) The first informant was an informant named Abah. This Abah was the first informant that researchers were able to interview and observe directly at the location. This is done directly so that you know and see directly how to make it, the process and the final result of the boboko craft. Based on the results of the discussion and explanation above, it can be concluded that, E-commerce is a very easy sale nowadays, which can be accessed by everyone throughout the world who understands the challenges of e-commerce. In contrast to this research, they want to sell their handicrafts via e-commerce / shop, but there are many obstacles that they don't understand, from the flow of creating an account, marketing and the process of sending the goods they want to sell.

Financial reports are an important instrument for companies to show company performance results. The contents of financial reports have useful benefits for both internal and external parties of the company. To find out the company's financial position, it is necessary to analyze the financial reports to see whether the company is good or bad. One way to analyze financial reports is to use ratio analysis. The aim of the research is to analyze the company's financial reports which are used to determine the size of the company. The samples used in this research were 5 companies operating in the construction sector from 2020 to 2022. The research method used was quantitative descriptive based on calculations from financial report data on the Indonesia Stock Exchange. The ratios used include liquidity ratios, activity ratio, solvency ratios and profitability ratios. The results of this research are among the five companies. Which company is the best and which company should carry out an evaluation.

This scientific work aims to provide understanding and knowledge to readers and researchers about how important and big the influence of the element of creativity is to support MSMEs in Indonesia to be more successful not only in their own country but also abroad (internationally). International business is now not only engaged in trade and manufacturing but also transportation, tourism, advertising, etc. To adapt yourself as a business actor in this advanced era, creativity is the bridge. This research uses a qualitative approach with descriptive analysis method. The results of the research are that in the creative economy there are many visions that build Indonesia to become one of the world's economic powers in the creative economy by 2030. The six visions are, namely; (1) Bringing together all assets and potential to create an independent creative economy. (2) Create an orderly climate for developing creative industries. (3) Supporting creative innovation that has added value and competitiveness in international business. (4) Expanding the public's insight and appreciation for all things about the creative economy, and providing a good image of the creative economy to the public. (5) Building awareness and respect for IPR, one of which is intellectual property protection in copyright.

The internship was held at PT. North Sumatra Plantation, District Seisuka, Batu Bara Regency, North Sumatra Province on 01 February – 28 February 2023. Purposeof this internship activity is to find out how to analyze the production costs of processing fresh fruit bunches PT. North Sumatra Plantation is a company that engages in the management, processing and marketing of plantation products. Commodities that are cultivated are oil palm, rubber, sugar cane, sweet potatoes and various other plants. Analysis of the production costs of processing fresh fruit bunches. The results obtained from the activity the internship is in the first week until the end of the research is obtained expenditure of goods and entry of goods and analyze the production costs of fresh fruit bunches at PT. North Sumatra Plantation.

Indofood Sukses Makmur Tbk is one of the giant companies in Indonesia which produces various types of food and drinks such as instant noodles, snacks, flavorings and others located in Jakarta, Indonesia. The products produced by PT. Indofood Sukses Makmur Tbk has succeeded in spreading to the international market. The success of doing business in international markets certainly cannot be separated from international business ethics, one of which is the legal aspect. This research aims to analyze the extent to which companies comply with legal regulations in their product development approach. This research uses qualitative methods with descriptive data analysis. The research results show that PT. Indofood Sukses Makmur Tbk has consistently complied with the law in all its activities including product development strategies to maintain safety, quality, reputation and community loyalty.