Marketing plays a vital role in enhancing business competitiveness, particularly in dynamic market environments. This study investigates the implementation of the marketing mix strategy (7P) in AD Produksi, a garment manufacturing business in Malang specializing in ready-to-wear clothing. The objective is to identify suitable pricing and promotional strategies to address recent sales stagnation. A qualitative descriptive method was employed, using interviews, observations, and documentation as data collection techniques. The analysis was conducted using a SWOT framework to determine a more effective marketing strategy. The findings reveal that AD Produksi's business falls into SWOT quadrant III, indicating the need to minimize internal weaknesses while leveraging external opportunities. The study recommends adopting competitive and flexible pricing strategies, such as volume discounts and bundled offers. In terms of promotion, the use of social media platforms like Instagram and TikTok, alongside e-commerce platforms such as Shopee, is crucial for enhancing product visibility. Allocating budgets for digital advertising is also suggested to maximize promotional impact. The research implies that aligning pricing with competitor analysis, utilizing technology to boost efficiency, and strengthening brand presence through optimized digital marketing are essential for AD Produksi’s business growth.

Innovation strategy is a crucial approach to enhancing organizational competitiveness, especially in the digital era marked by rapid technological advancement and increasingly complex competition. This study aims to analyze how innovation strategies can be effectively implemented to improve organizational competitiveness, while also identifying key supporting factors such as digital transformation, innovative culture, external collaboration, leadership, and data-driven decision-making. The research method employed is literature review, drawing from various theoretical frameworks and previous studies. The findings indicate that integrated innovation strategies—including digital process transformation, development of digitally competent human resources, and the establishment of an adaptive organizational culture—significantly contribute to overall organizational performance improvement. The application of advanced technologies such as artificial intelligence and big data also enhances the organization's ability to understand stakeholder needs and design targeted solutions. This study emphasizes that innovation is no longer an option, but a fundamental necessity to ensure organizational sustainability, relevance, and competitive advantage in the digital age.

Disinformation is one of the real threats to national stability in the digital era that needs to be addressed immediately. This study aims to analyze the role of content creators in countering disinformation in the digital era, focusing on Ferry Irwandi's content on social media. The method used is descriptive qualitative research with secondary data collection through content analysis of ten Ferry Irwandi videos. The results show that several of Ferry Irwandi’s contents feature five main thematic indicators: counter-narratives against disinformation, strengthening the narrative of national defense, digital and media literacy education, issues of tolerance and diversity, and social criticism based on national values. These findings demonstrate that defending the nation can be realized through creative, critical, and educational content, which becomes one of the key strategies in addressing the threat of disinformation in the digital space.

This study aims to describe the application of Internet of Things (IoT) technology in optimizing soil health management through a systematic literature review. This research compares various IoT implementations for monitoring soil moisture, pH, and nutrients based on previous studies, and identifies differences in technological approaches, sensors used, and automation levels. The review results indicate that although IoT technology is proven effective for real-time soil condition monitoring and supporting precision agriculture, its implementation varies significantly between advanced systems with full automation developed internationally and simpler, local monitoring systems in Indonesia. The comparison shows that wireless inductive moisture sensors are superior in accuracy and corrosion resistance compared to conductive sensors. A TDS sensor-based hydroponic nutrient monitoring system demonstrated high accuracy with an average error of 4.7468% , while soil pH monitoring achieved an accuracy with a Mean Absolute Error (MAE) of 0.14. Furthermore, automated watering systems proved to reach a success rate of up to 93.75%. This review concludes that adapting low-cost wireless sensor system models has great potential for improving the efficiency of soil management in Indonesia, despite facing challenges in infrastructure and digital literacy.
 

This study aims to examine the role of Self-Determination in improving students' learning persistence in the digital era. Self-Determination Theory explains that long-lasting learning motivation arises from within the individual, which is influenced by the fulfillment of three basic psychological needs: autonomy, competence, and relatedness. Amidst the challenges of the digital era, such as social media distractions, students are required to have internal motivation to remain diligent in learning. Through a qualitative approach, the researcher interviewed five students in depth. The results showed that students were able to maintain learning persistence because of personal goals, parental support, and previous academic success experiences. The three aspects of Self-Determination have been shown to play an important role in shaping students' learning persistence despite facing digital disruptions. This study shows the importance of strengthening internal motivation to support learning success in the digital era.

The ethics of the teaching profession are the main pillars in the implementation of Islamic education with character. The transformation of professional ethics does not only concern the scientific and professional aspects, but also the spiritual, moral, and social dimensions. This study aims to examine the role of the transformation of the ethics of the teaching profession in shaping the character of students based on Islamic values. The research method used is a literature study with a descriptive qualitative approach. The results of the study indicate that the transformation of the ethics of the teaching profession involves increasing integrity, moral responsibility, sincerity in teaching, and exemplary behavior that is sourced from Islamic teachings. The implementation of this ethics consistently can create Islamic education that is not only intellectually intelligent, but also has a strong and religious character.
 

Cooperatives have a strategic role in improving people's welfare, especially in developing countries like Indonesia. As one of the pillars of the national economy, cooperatives function as a forum for community cooperation in meeting economic needs in a fair and sustainable manner. This study aims to analyze the role of cooperatives in improving people's welfare through a library research approach. The method used in this study is a descriptive method with deductive data analysis techniques, where data is obtained from various sources such as books, journals, and laws and regulations related to cooperatives. The results of the study show that cooperatives contribute to community economic empowerment by providing more inclusive access to capital, creating jobs, and improving social welfare through education and health programs. With the principle of mutual cooperation and democratic management, cooperatives can be a solution in creating a more independent and prosperous people's economy. Therefore, consistent regulatory support and increased human resource capacity are needed so that cooperatives can function optimally in community economic development.

This study discusses the Analysis of the effectiveness of the use of a letter archiving system in improving work efficiency in the Mal Uinsu office. The purpose of this study was to determine the use of a letter archiving system in improving work efficiency in the Ma laboratory Uinsu office and what obstacles were faced. The results of the study indicate that the implementation of the archiving system in supporting work efficiency at the UINSU Laboratory Madrasah Aliyah includes storage, organization, borrowing, rediscovery, maintenance and destruction. The implementation of this archiving has been running quite well according to existing provisions. However, there are still some things that do not support work efficiency that must be fixed in order to facilitate the implementation of letter archiving in improving work efficiency at the UINSU Laboratory Madrasah Aliyah office.

The low learning outcomes of students in Biology learning at SMA Negeri 1 Tutuyan is the background for the need for learning innovations that are able to increase active participation and conceptual understanding. This study aims to analyze the effectiveness of the Group Investigation learning model in improving student learning outcomes in Cell materials. The research used a pseudo-experiment method with a one group pretest-posttest design. The research sample amounted to 35 students from class XI Science who were selected purposefully. The instruments used were multiple-choice tests, pre-tests and post-tests of 25 questions for each test. The results showed an increase in the average score from 23.14 in the pre-test to 83.14 in the post-test. Inferential data analysis using the t-test showed a t-calculated value of 89.55, far above the t-table at a significance level of 5%. The category of student learning outcomes has also undergone significant changes, from a very low majority to a high and very high majority. The application of the Group Investigation model encourages students to be active in investigation, group discussions, and independent learning, which strengthens their collective and individual mastery of the material. These findings prove that the Group Investigation model is effective in improving learning outcomes, and can be implemented as a learning strategy in the Independent Learning Curriculum. This study contributes to the development of cooperative learning models in the context of Biology learning at the high school level, and can be replicated in other materials and levels to strengthen its effectiveness.

The performance of the Hajj pilgrimage is one of the pillars of Islam that must be fulfilled by Muslims who possess the ability (istita'ah). Due to the overwhelming number of applicants and the restrictions on the number of pilgrims allowed to depart each year imposed by the Saudi Arabian government, the Ministry of Religious Affairs of the Republic of Indonesia has limited the departure of prospective Hajj pilgrims through a quota system and the allocation of waiting numbers known as "nomor porsi" (quota numbers). One consequence of this situation is that some prospective Hajj pilgrims who have registered and received their quota numbers may pass away before their departure. To address this issue, the Director General of Hajj and Umrah Implementation has issued Decree Number 130 of 2020, which allows for the transfer of quota numbers to one of the heirs of a deceased prospective Hajj pilgrim who did not have the opportunity to perform the pilgrimage. The findings of the study indicate that the Hajj quota of a deceased prospective pilgrim is part of their rights that fall into the category of inheritance. When such a right falls into this category, it can become an inheritance that must be divided among heirs who meet the requirements.