The growth of digital platforms has driven significant transformations in marketing communication strategies, particularly in e-commerce advertising practices. Shopee, as one of the largest e-commerce companies in Indonesia, utilizes digital propaganda strategies through visual and audio content to shape consumer perception and behavior. The advertisement with the slogan "Belanja Seru, Hidup Lebih Mudah" (Fun Shopping, Easier Life) not only conveys promotional messages but also constructs social meanings of consumption, convenience, and happiness through symbols and visual narratives. This study employs a descriptive qualitative method using literature review techniques to analyze the message structure and communication strategies embedded in Shopee advertisements. The analysis considers visual, symbolic, and repetitive elements that function as covert propaganda mechanisms. The theoretical framework is based on propaganda communication and semiotic theory to understand how advertisements systematically shape consumerist consciousness. Findings reveal that propaganda in Shopee’s advertisements operates through symbolic repetition, celebrity endorsement, and the use of digital features such as limited-time promotions that trigger impulsive behavior. These practices contribute to the formation of digital consumer culture, supported by emotional engagement and algorithmic targeting. Media literacy enhancement is therefore essential to equip the public with critical awareness towards persuasive messages in digital spaces.

Plyometric training is a physical training method aimed at improving explosive strength and movement speed, which are crucial in martial arts such as silat. This mini-research aims to analyze the effect of plyometric training on enhancing the quality of kicks in silat, particularly in terms of power, speed, and accuracy. The method used is qualitative, involving a plyometric training program over several weeks applied to individuals learning silat, with performance measurements of kicks taken before and after the intervention. The results show that plyometric training significantly improves lower limb explosive power, coordination, and kicking effectiveness. These findings suggest that plyometrics is an effective training approach and can be integrated into physical development programs, particularly to enhance kicking ability.

The purpose of this study is to describe what Special Strategies are carried out by teachers in developing the independence of early childhood in group A at Raudhatul Athfal AL-Asrafy Asyaman Swakarsa. And what factors influence the independence of early childhood in group A aged 4-5 years at Raudhatul Athfal AL-Asrafy Asyaman Swakarsa. The type of research used is descriptive qualitative using observation, interview and documentation methods. The data analysis technique uses the concept of Miles and Hubermen, with the steps of data reduction, data presentation, and drawing conclusions. The results of this study indicate that the specific strategies given by teachers in developing the independence of early childhood in group A at Raudhatul Athfal AL-Asrafy Asyaman Swakarsa are 1) Teachers encourage children to carry out their daily activities independently without the help of others, 2) Provide opportunities for children to make their own decisions, 3) provide opportunities for children to play without being accompanied, 4) Give children the opportunity to do something themselves even though they often make mistakes 5) Encourage children to express their feelings and ideas, and 6) Train children to socialize and adapt so that children can learn to face complex social problems. Factors that can influence the independence of early childhood in Raudhatul Athfal AL-Asrafy Asyaman Swakarsa are parenting factors and environmental factors.

This study examines the comparative supervision systems of notarial professions in Indonesia and the Netherlands using a normative and comparative legal approach. In Indonesia, notary supervision is centralized under the Ministry of Law and Human Rights through supervisory councils, yet remains weak in terms of independence and transparency. In contrast, the Netherlands adopts a decentralized and independent model through institutions such as the KNB, the Notarial Disciplinary Board, and the BFT, which ensure accountability and public oversight. The findings reveal that the Dutch system is more effective in enforcing professional ethics and preventing conflicts of interest through mandatory reporting and peer evaluations. The study suggests reforming Indonesia’s supervisory framework by strengthening institutional independence, enhancing the role of professional associations, and ensuring greater transparency. This research aims to contribute to the development of a more accountable and integrity-based notarial supervision system in civil law jurisdictions.
 
 

Interest in sepak takraw sports in Kolok Nan Tuo Village, Sawahlunto, has decreased significantly, especially among the younger generation. One factor that influences this is the lack of adequate facilities. This article highlights the importance of reviving the sepak takraw field in the village as a step to increase community interest in sports. Sepak takraw, as a traditional sport, has the potential to strengthen social relationships, improve discipline, and have a positive impact on physical and mental health. This article also discusses several efforts that can be made to revive the sepak takraw field, including community mutual cooperation, holding tournaments, and involving youth and community leaders. It is hoped that through these efforts, Kolok Nan Tuo Village can create a more active community in takraw sports. Reviving the sepak takraw field is not only about improving facilities, but also rebuilding the spirit of sports as an integral part of everyday life.
 

The development of digital technology and artificial intelligence (AI) has brought major changes in the world of accounting, both in terms of work processes and the professional competencies needed. This Community Service activity aims to improve the digital competence of Vocational High School (SMK) students in the field of accounting, especially in understanding and adopting the role of technology and AI wisely. The activity was carried out in the form of an educational seminar at SMK Al Fatah Banjarnegara involving 100 students majoring in Accounting. The material includes the transformation of the accounting profession due to digitalization, the introduction of AI-based accounting software, and the importance of data literacy and critical thinking skills. The results of the activity showed an increase in students' understanding of the role of AI in accounting, as well as the formation of a mindset that AI is a tool, not a substitute for the human profession. This activity has a positive impact on fostering digital awareness, readiness to adapt, and student learning motivation. Potential future development includes practical training and replication of similar activities in other vocational schools. With the right approach, vocational school students can be prepared to become a superior and relevant vocational workforce in the era of digital transformation.

This research is motivated by the low enthusiasm, participation, and creativity of students in social studies learning which is considered boring and difficult, resulting in low learning outcomes. One effort to overcome this problem is to apply the Project Based Learning (PjBL) learning model based on the Mirigambar Temple photography project through Blogger media. This study aims to determine the effect of PjBL on learning outcomes, creativity, and both simultaneously. The study used a quantitative approach with a quasi experimental nonequivalent control group design. The sample consisted of 20 control class students and 20 experimental class students selected using the purposive sampling technique. The instruments used were creativity questionnaires and learning outcome tests. Data analysis used the Independent Sample T-Test and MANOVA. The results showed that PjBL learning had a significant effect on learning outcomes, creativity, and learning outcomes and creativity of students together. These findings indicate that the application of PjBL through a Blogger-based photography project can create active, enjoyable learning, and is able to optimally increase student potential, so it is worthy of being an alternative strategy for learning social studies in schools.

The purpose of this study was to see how promotions and live streaming features impact the decision of Shopee users to purchase fashion products in the 2022 intake. This quantitative study involved 54 respondents from a population of 117 students selected through a simple random sampling method. Primary data were collected through online questionnaires and analyzed using multiple regression using SPSS. Validity, reliability, classical assumptions, and hypothesis tests were also conducted. The study shows that students of Economics Education, Sebelas Maret University, 2022 intake significantly choose fashion products because of promotions and Shopee's live streaming features. Promos are considered to be able to save consumer spending, thus increasing interest and enthusiasm for transacting through the Shopee application. Meanwhile, the live streaming feature makes it easier for consumers to see products directly, assess quality, and make purchases more practically. As for further researchers, it is recommended to add other variables (for example, consumer trust), compare with other e-commerce platforms, use mixed methods, analyze different user segments, and examine the long-term impact on brand loyalty.

This study aims to evaluate the extent to which service quality, store atmosphere, and the implementation of proactive strategies contribute to business strategy at CV MM Acing Jaya located in Pangkalpinang. This study uses a quantitative approach with data collection techniques through distributing questionnaires to 71 respondents consisting of customers and business partners of the company. Multiple linear regression analysis was used to test the research hypothesis consisting of three independent variables (service quality, store atmosphere, and proactive strategy) and one dependent variable (business strategy). The results showed that store atmosphere and proactive strategy had a positive and significant effect on business strategy, while service quality showed no significant effect. The findings suggest that the creation of a supportive store atmosphere and the implementation of responsive and innovative strategies are important factors in strengthening the competitiveness of ritel companies. This research provides a practical contribution for businesses in developing business strategies that are more adaptive and oriented to consumer needs.

Human resources are the driving force of animal husbandry in Indonesia, because the role of human resources is important and aligned with qualified work skills will create sustainable dairy farms. This Literature Review aims to examine the effect of increasing productivity and sustainability of dairy farms through optimizing human resource management. This study used a systematic review method. After collecting information from 13 SINTA accredited journals and SCOPUS indexed journals, it was found that optimizing human resource management plays an important role in realizing productivity and sustainability of dairy cows, as found in this literature review that empowering farmers by providing training, knowledge and skills is a key factor in increasing production yields that support business sustainability.