Business strategy is very important in running a business. Increasingly fierce and diverse competition means that entrepreneurs must pay more attention to their business strategies. This is because the business can continue and develop amidst intense competition. According to Pedersen and Ritter (2020), strategy is a plan before it is carried out and followed up through practical activities. Strategy is a unique special preparation activity that differentiates the owner's business strategy from competitors in order to optimize competitiveness. Strategy is a project, meaning it provides solutions for the future and potential users. Strategy is defined as a pattern and shows company activities that can be explained through patterns that emerge from activities that have been planned and carried out previously. Strategy as a position means that entrepreneurs can use all the resources they have, both physical and scientific, to provide unique products to find a market that aims to be superior to competitors. Finally, the strategic perspective refers to the organizational culture of business people to view themselves and their environment as a strategy.

Assessment of success in achieving high sales targets for a company can be measured from the increase in impulsive buying. To achieve impulse buying behavior, companies must consider factors that can influence this behavior, such as dscount and live streaming. The purpose of this research is to determine the effect of discounts on impulsive buying among consumers of Berhijab.co online shop products in Lumbung, the influence of live streaming on impulsive buying among consumers of Berhijab.co online shop products in Lumbung, as well as the influence of discounts and live streaming on impulsive buying in consumers of Berhijab.co online shop products in Lumbung. This research method uses a survey method with a quantitative approach. The population of this research is consumers of the online shop Berhijab.co. The sampling technique was carried out using a non-probability random sampling method, data was collected by distributing questionnaires to 98 respondents. Data analysis was carried out using simple correlation coefficient analysis, multiple correlation coefficient analysis, coefficient of determination, multiple linear regression analysis, t test, and F test. The results of this study show that: the effect of discounts on impulsive buying is high, the effect of live streaming on impulsive buying is high and The influence of discounts and live streaming on impulsive buying is high.

Language errors are inappropriate or incorrect use of grammar rules, vocabulary, spelling, or sentence structure in a language. Language errors can occur due to various factors, such as a lack of understanding of grammatical rules, influence from other languages, or lack of awareness of correct and appropriate usage in certain communication situations. This research aims to analyze errors in using Indonesian properly in making presentations by students of the Indonesian Language Education Study Program at Medan State University. The method used for research and collecting data is through direct observation through presentations during lectures via Via-zoom media by recording the progress of the presentation. The implication of this research is the importance of increasing understanding and mastery of good and standard Indonesian for students. The research target is students of the Class C Indonesian language study program class of 2022 at Medan State University in order to improve the quality of presentations for the future.
 
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This research aims to evaluate the implementation of the TOEFL test at Sembilanbelas November University Kolaka using the CIPP (Context, Input, Process, Product) evaluation model. The research method used is evaluation research with a qualitative approach. This research sample involved the Language UPT of Sembilanbelas November Kolaka University as the research subject, with a focus on the implementation of the TOEFL test and related programs. Data was obtained through observation, in-depth interviews and documentation studies. The collected data was analyzed using the data analysis model from Miles and Huberman, which includes data reduction, data presentation and conclusion drawing stages. The research results show that the implementation of the TOEFL test at the UPT Bahasa Sembilanbelas November Kolaka University has several weaknesses, especially related to inadequate physical facilities, lack of training for instructors, and lack of flexibility in the test implementation schedule. Despite this, the program was successful in improving participants' English language skills, although there is still a need to focus more on developing broader practical and communication skills. This evaluation provides recommendations for improvement and further development in the implementation of the TOEFL test program, with the hope that these steps will improve the quality of test implementation and provide a greater contribution to students' academic and professional progress.

Researchers will discuss the problems found in the implementation of educational supervision in schools/madrasas. Educational supervision is an educational management process that aims to improve the quality of education through supervision, direction, and guidance of teachers or educators. Academic supervision is one of the scopes of educational supervision that aims to assist teachers in improving the quality of academic activities, both inside and outside the classroom. Researchers identified several problems faced by educational supervisors, such as the complexity of the principal's managerial tasks, the lack of preparation of the supervised teachers, the high element of subjectivity, the frequent changes of principals, the lack of teacher discipline, and the lack of teacher knowledge about managing an effective teaching and learning process. In addition, the quality of teachers in carrying out teaching tasks is also a challenge, as teachers often face difficulties in incorporating new innovations into learning. Researchers emphasize the importance of educational supervision in improving teacher performance and ultimately impacting on student learning outcomes. Therefore, efforts are needed to overcome the problems faced in implementing educational supervision, so as to improve teacher professionalism and the overall quality of education. 

Pencucian pakaian merupakan salah satu proses yang penting dalam kehidupan sehari-hari. Meskipun mesin cuci otomatis telah memberikan kemudahan dalam melakukan proses pencucian, penggunaan teknologi terbaru seperti kontrol logika fuzzy dapat meningkatkan kinerja mesin cuci pintar untuk mencapai hasil pencucian yang optimal. Penelitian ini bertujuan untuk mengimplementasikan kontrol logika fuzzy dengan metode Mamdani pada mesin cuci pintar guna meningkatkan efisiensi dan kualitas pencucian. Metode penelitian ini terdiri dari beberapa tahap, pertama, melakukan analisis terhadap variabel-variabel yang mempengaruhi proses pencucian, seperti beban pakaian, ketebalan pakaian, tingkat kekotoran, dan suhu air. Selanjutnya merancang sistem kontrol logika fuzzy Mamdani dengan menentukan fungsi keanggotaan untuk setiap variabel serta membuat aturan-aturan fuzzy untuk menghubungkan variabel input dan output dan yang terakhir melakukan evaluasi hasil pencucian terhadap variabel input yang telah ditentukan. Hasil penelitian menunjukkan bahwa implementasi kontrol logika fuzzy Mamdani pada mesin cuci pintar dapat meningkatkan kualitas pencucian yang signifikan dan adaptif dalam menentukan parameter-parameter pencucian dengan menghasilkan kualitas pencucian yang lebih bersih. Dengan demikian integrasi kontrol logika fuzzy Mamdani pada mesin cuci cerdas memiliki potensi meningkatkan kinerja pencucian secara keseluruhan. Kesimpulannya, penggunaan kontrol logika fuzzy Mamdani pada mesin cuci pintar merupakan langkah yang efektif untuk meningkatkan efisiensi dan efektivitas pencucian pakaian. Penelitian ini memberikan kontribusi dalam pengembangan teknologi mesin cuci pintar yang lebih adaptif dan ramah lingkungan, serta memberikan kontribusi penting dalam pengembangan teknologi dalam bidang kontrol logika fuzzy untuk aplikasi rumah tangga pintar lainnya.

Entrepreneurship has many benefits for individuals and society. Entrepreneurship also has several advantages and disadvantages, the following are some of the advantages of entrepreneurship, the advantages of being your own business, gaining satisfaction and social recognition, not being under the orders of others. Apart from that, entrepreneurship can also be a source of employment, build character and positive attitudes, increase experience and learning. However, entrepreneurship also has several disadvantages, such as personal sacrifice, burden of responsibility, small profit margins and the possibility of failure. So in this journal we will discuss further the advantages and disadvantages of entrepreneurship and how people can improve the quality of their lives through entrepreneurship.
 

Brand is an important element of a company's identity and success. As business competition becomes increasingly fierce, legal protection of brands becomes very important to maintain business continuity. This article examines the urgency of brand protection through a case study of the MS Glow and PS Glow brands. The main focus is on legal protection of brands to prevent actions that infringe intellectual property rights, avoid financial losses and maintain brand integrity. By analyzing this case, this article highlights the importance of effective laws in protecting the interests of brand owners, encouraging innovation, and ensuring fairness in a dynamic business environment.
 

This research aims to find out how many fathers are involved in caring for early childhood children in the Surabaya area. The background of this research is to look at the phenomenon of fathers' lack of involvement in child care, resulting in some children behaving in fear, lacking self-confidence, speaking harshly, and not being able to control their emotions. This research is a quantitative descriptive research with a survey method. The subjects of this research were fathers who had young children in the Surabaya  sub-district area. Respondents in this study totaled 332 fathers. The research results show that as many as 84% ??of fathers have high involvement in their children's care in Surabaya  Village. However, based on the data, 42% of fathers are still busy with their activities when they are with their children and as many as 46% of fathers are still not close to their children, such as kissing and hugging their children. Therefore, it is necessary to provide training to fathers on how to care for early childhood children which includes aspects: Interaction, giving an example, accompanying, supervising, providing warmth and meeting the child's needs.
 

This study aims to examine the effect of giving fairy tales on the emotional regulation of kindergarten-aged children. The research method used was pre-experimental with a quantitative approach. The research subjects were children aged 4-6 years at the UNP Padang Laboratory Development Kindergarten. The treatment in the form of giving fairy tales was carried out for 4 consecutive days, with pre-test measurements before treatment and post-test after treatment. The data collection instrument uses a Likert scale formulated positively and negatively to measure children's emotional regulation. The results of the study showed that there was significant development in children's emotional regulation after receiving treatment in the form of giving fairy tales. This can be seen from the difference in pre-test and post-test results which show an increase in scores on the Likert scale. Evaluation of children's emotions is carried out after each storytelling session to monitor the development of their emotional regulation. Researchers also gave rewards to children as a form of appreciation for their participation in the research. This research contributes to the understanding of the influence of fairy tales on the emotional regulation of kindergarten-aged children. The implication of this research is the importance of paying attention to environmental factors and learning methods that can influence children's emotional development. It is hoped that the results of this research can become a basis for developing better educational programs to improve emotional regulation in early childhood.