To achieve optimal funding, an effective marketing strategy is needed for the success of the company. The Boston Consulting Group (BCG) Matrix functions as an analytical tool designed to improve performance through mapping between units based on growth rates and relative market share. This research is a field study with a qualitative descriptive approach. The focus of this study is the daily products of KSP Gunung Slamet Ajibarang Branch. The data collection methods applied by the researcher consist of observation, structured interviews, and documentation. The findings of this study describe the product position and strategies that can be implemented by considering market growth and existing market share. Daily products are in the cash cow category with market growth of 6.66% and a relative market share of around 1.10. Strategies that can be implemented include increasing productivity and quality to ensure competitiveness and provide value to consumers.

This study aims to evaluate the performance of KSP Satria B Cilongok using the Malcolm Baldrige Framework for Performance Excellence. The research employed a qualitative descriptive approach with data collected through direct observation and in-depth interviews with the cooperative’s leadership on May 4, 2025. Analysis was conducted based on seven categories within the Malcolm Baldrige Excellence Framework. Findings indicate that KSP Satria B Cilongok has implemented visionary leadership, customer-focused service, data-driven management, and effective risk and workforce management. The cooperative’s performance continues to improve, demonstrated by stable growth in members, net income (SHU), and transaction volume. Furthermore, adherence to organizational ethics and transparency has been a key factor in building member trust. This study contributes by integrating the Malcolm Baldrige principles into the management of small to medium-sized savings and loan cooperatives in Indonesia, presenting a novel application of the framework in the local context

The purpose of this study is to examine the influence of E-WOM and E-Servqual on food purchase decisions on GrabFood in Palembang. This study is categorized as quantitative research. The respondents in this study are users who have purchased and used the GrabFood application. The sample for this study consists of about 100 respondents and uses purposive sampling method along with non-probability sampling techniques. The instrument for collecting data for this study is a questionnaire analysis evaluated using a Likert scale and linear regression analysis techniques. The results of this study indicate that the t-test variables e-wom and e-servqual have a significant and partial effect on purchasing decisions. The results of the study on the f-test variables e-wom and e-servqual have a positive and significant influence on purchasing decisions simultaneously.

Business communication methods have had a significant impact on both private and public enterprises. The company’s communication strategy has emerged as the most crucial problem, affecting all firms. This study seeks to investigate the link between company communication strategy knowledge, attitudes regarding social media usage, and social media use habits. This study looks at how attitudes regarding social media use influence the link between company communication strategy knowledge and social media use habits. To acquire the sample, thesurvey employed a non-probability convenience sampling technique, recruiting willing respondents who gave their agreement for data collection. The research collected comments from 250 people. The findings supported the link between company communication strategy expertise and attitudes toward social media use. Similarly, the findings of this study supported the beneficial association between attitudes about social media use and practices. Attitudesabout social media usage mediated the link between understanding company communication strategies and social media use behaviors. This study presents a systematic and comprehensive research strategy for investigating the outcomes of company communication initiatives. The generalizability of these findings suggests promising paths for future study on company communication methods.

Sistem monitoring kesehatan seperti suhu tubuh, detak jantung, dan saturasi oksigen merupakan aspek yang sangat vital dalam mendeteksi gejala awal dari berbagai penyakit seseorang terutama dalam kondisi pasca-pandemi COVID-19. Namun, permasalahan yang muncul adalah adanya keterbatasan dalam sistem monitoring konvensional yang bersifat manual dan tidak real-time yang seringkali menghambat efisiensi dalam proses memonitoring kesehatan, khususnya di lingkungan rumah sakit, puskesmas, atau pemantauan individu di rumah. Untuk itu, tujuan penelitian ini adalah merancang dan mengembangkan sistem monitoring kesehatan yang mampu mengukur tanda-tanda vital sign secara real-time dan terintegrasi dengan web server agar data dapat diakses secara jarak jauh melalui smartphone. Penerapan metode yang digunakan dalam penelitian ini mencakup perancangan perangkat keras menggunakan sensor MLX90614 untuk suhu tubuh, sensor MAX30100 untuk denyut jantung dan saturasi oksigen, serta mikrokontroler ESP32-CAM yang memiliki konektivitas Wi-Fi dan kamera. Data yang diperoleh dari sensor dikirimkan secara otomatis ke web server berbasis protokol HTTP dan ditampilkan dalam antarmuka berbasis web yang ramah pengguna. Kebaruan dari penelitian ini terletak pada integrasi sensor vital sign dengan ESP32-CAM berbasis IoT yang tidak hanya mengirimkan data biometrik secara real-time, tetapi juga memungkinkan pengawasan visual melalui kamera bawaan, yang sangat berguna untuk verifikasi pasien dalam konteks monitoring jarak jauh. Hasil pengujian sistem menunjukkan bahwa perangkat mampu membaca dan mengirimkan data dengan tingkat akurasi rata-rata suhu tubuh sebesar 99,34 %, detak jantung sebesar 87,89 %, dan saturasi oksigen sebesar 99,13%.
 
Kata Kunci - monitoring, suhu, detak jantung, saturasi oksigen, web server.

Biji kopi dengan medium roast memiliki ciri warna coklat muda kehitaman, permukaan sedikit berminyak, dan retakan biji yang tidak terlalu lebar. Karena kopi merupakan hasil bumi yang banyak dikonsumsi dengan tingkat kematangan medium, diperlukan quality control yang efektif untuk memastikan biji kopi layak konsumsi. Penelitian ini mengambil sampel dari perusahaan terkait dan menggunakan metode GLCM untuk ekstraksi fitur numerik dari biji kopi, serta SVM dengan kernel RBF untuk klasifikasi, mengingat pentingnya pemilihan kernel dan parameter dalam menentukan akurasi. Untuk meningkatkan akurasi, diterapkan optimasi menggunakan PSO. Hasil klasifikasi menggunakan SVM saja mencapai akurasi 85,37%, sedangkan dengan optimasi PSO, akurasi meningkat menjadi 93,57%, menunjukkan bahwa penerapan PSO pada algoritma SVM mampu meningkatkan performa klasifikasi biji kopi medium roast secara signifikan.
Kata kunci: SVM, PSO, Biji Kopi Medium Roast

The rapid growth of urban areas has triggered the rise of unlicensed development or illegal buildings that have a negative impact on spatial planning, the environment, and the social life of the community. Controlling illegal buildings is a big challenge for local governments, especially in applying administrative sanctions effectively and fairly. This article analyzes various problems faced in applying administrative sanctions, including structural constraints, weak legal culture, and socio-economic impacts of the crackdown. Using normative and empirical juridical approaches, this research evaluates the effectiveness of administrative sanctions in a number of cities such as Surabaya, Bekasi, and Pontianak, and highlights the need for regulatory reform, strengthening the capacity of the apparatus, and participatory approaches to the community. The results show that the effectiveness of administrative sanctions is still limited due to slow bureaucracy, lack of coordination between agencies, and low public legal awareness. Therefore, a comprehensive and collaborative strategy is needed to improve administrative law enforcement that is consistent and has a real impact in creating an orderly, sustainable and socially just urban space.

This study aims to improve student learning outcomes through the application of inquiry learning models in Natural and Social Sciences (IPAS) subjects in class IV MIS An-Nizham Jambi City. The background of this study is based on the low involvement and understanding of students in the IPAS material, as well as the dominance of the lecture method used by teachers in the learning process. This study is a classroom action research (PTK), data was collected through (1) Teacher observation sheets, (2) Student observation sheets, (3) Student learning outcome test questions. Data analysis in this study used the percentage formula. Data analysis in this study used the percentage formula. The increase in student learning outcomes in IPAS learning in cycle I has not reached the Minimum Completion Criteria value that has been set at MIS An-Nizham Jambi City with a percentage value of 74.4% (good category), while when applying the inquiry learning model to Natural and Social Sciences learning in cycle II showed that 25 students with a percentage value of 91.15% were in the very good category and had reached the KKM but 2 more students had not reached the KKM. Based on the results of data analysis, it can be concluded that by implementing the inquiry learning model, it can increase teacher and student activities, and can improve student learning outcomes, in Natural and Social Sciences lessons in class IV MIS An-Nizham, Jambi City

Communication within the family is an important foundation in shaping children's character and mindset, especially when facing conflicts or sensitive issues such as teenage pregnancy. The film Dua Garis Biru by Gina S. Noer realistically depicts the dynamics of communication between family members when faced with surprising and stressful situations. This study aims to examine how family communication patterns are represented in the film, and how these communication messages reflect the social conditions of Indonesian society. This study uses a qualitative method with a content analysis approach, especially in scenes showing interactions between the main characters and their respective parents. The results of the study show that this film represents a family communication pattern that is authoritative, closed, but slowly develops into a more open and empathetic one along with the ongoing conflict. The film Dua Garis Biru not only presents teenage conflicts, but also reflects the importance of openness and emotional support in family communication. This representation can be a reflection for parents and teenagers in building healthy and solution-oriented communication within the family.
 

In the era of digital transformation, technology plays a central role in shaping the future of education. This study explores the role of school principals as transformative leaders in promoting technology-based learning, particularly in the context of Indonesian schools. Using a descriptive qualitative approach, data were collected through in-depth interviews with school principals, teachers, and education personnel from schools that have integrated technology into their teaching and learning processes. Secondary data were obtained from government policies, official school documents, and relevant literature. Thematic analysis was employed to identify key patterns related to leadership practices that support the adoption of educational technology. The findings reveal that effective principals act not only as visionaries and change agents but also as facilitators, mentors, and collaborators who foster inclusive and innovative school environments. They play a critical role in developing teachers’ digital competencies, ensuring adequate infrastructure, and building a positive digital culture. This study highlights the importance of strategic leadership in overcoming challenges such as limited resources and resistance to change. The results provide practical guidance for principals and policymakers to develop sustainable technology-based education programs and contribute to the global discourse on educational leadership in developing countries.
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