This study aims to determine the effect of Advertising attractiveness, Onlie costumer review, Influencer marketing, on purchase decision throught costumer trust (Case Study on SKINTIFIC in Yogyakarta). This research uses quantitative methods. The population in this study were SKINTIFIC skincare costumers in Yogyakarta who were obtained from distributing questionnaires with samples taken using nonprobabilitu sampling method, namly sampling techniques with a census so that the sample used in study was 100 responden. The results of this study indicate that: (1) Advertsing attractiveness has a positive and significant effecr on costumer trust, (2) Online costumer reviews has a positive and significant effect on costumer trust, (3) Influencer marketing has no positive and significant effect on costumer trust, (4) Advertsing attractiveness has a positive and significant effect on purchase decision, (5) Online costumer review has a positive and significant effect on purchase decision, (6) Influencer marketing has a positive and significant effect on purchase decision, (7) Costumer trust has a positive and significant effect on purchase decision, (8) Advertising attractiveness, purchase decision, and customer trust have a positive and significant effect on each other so that they can mediate between the three, (9) Online Costumer Review, purchase decision, and customer trust do not have a positive and significant effect on each other so that they cannot mediate between the three, (10) Influencer marketing, purchase decision, and customer trust do not have a positive and significant effect on each other so that they cannot mediate between the three.

This research aims to know and analyze both the partial and simultaneous effects of online customer review and online customer rating on the purchase decision on e-commerce Shopee among students of the business administration program of Nusa Cendana University. The number of samples in this research was 100 respondents, with using the Purposive Sampling technique. The data analysis techniques used are quantitative descriptive analysis, multiple linear regression analysis, and hypothesis testing and analysis of the coefficient of determination (R2) using the SPSS V26 application. From the results of Multiple Linear Regression Analysis, the equation is obtained: Y = 2.301 + 0.302X1 + 0.705X2 + 2.699. The results of both the t test and the F test show that partially online customer review and online customer rating have a positive and significant effect on purchasing decision. Based on the Adjusted R² value, the contribution of the perceived usefulness and trust variables to intention to use is 61,1%, while the remaining 38.9% of purchase decision variables were influenced by other variables not discussed in this study. For this reason, it is suggested that further researchers can examine variables outside of this study that can affect purchasing decisions, as well as not only Shopee e-commerce but also other types of e-commerce.

This study aims to analyze the effect of price on purchasing decisions with consumer satisfaction as a mediating variable on Nestlé Pure Life drinking water products. The type of research used in this study uses a quantitative study by distributing questionnaires via google form which are distributed online.  The sample in this study were consumers who had bought nestle pure life drinking water in the Yogyakarta area. The number of samples used in this study were 100 respondents. The analysis technique used in this study uses the SmartPls version 3 program with Convergent Validity, Factor Loading, Average Variane Extraked (AVE), Discriminant Validity, Fornel Larcker, Cross Loading, Reliability, Cronbach Alpha, Composite Reliability, R Square, and Hypothesis Testing tests. The results of this study indicate that price has a significant effect on customer satisfaction, price has a significant effect on purchasing decisions, customer satisfaction has a significant effect on purchasing decisions and the effect of price on purchasing decisions mediated by customer satisfaction.

This study aims to analyze the effect of tax knowledge, tax sanctions, and tax socialization on individual taxpayer compliance. The research was conducted at the Tax Service, Counseling, and Consultation Office (KP2KP) Wonogiri using a quantitative approach. Primary data were collected through questionnaires, and secondary data were obtained from relevant sources. A sample of 100 respondents was selected using a random sampling method. Data analysis was conducted using multiple linear regression techniques processed through SPSS 30. The results indicate that tax knowledge, tax sanctions, and tax socialization have a positive and significant effect on individual taxpayer compliance. These findings suggest that a higher understanding of tax regulations, stricter enforcement of sanctions, and more effective tax socialization efforts lead to greater taxpayer compliance.

UMKM in Indonesia have an important role in economic growth, as well as being able to absorb labor, and distribute development results. The purpose of this study was to determine the effect of business capital, product innovation, and marketing strategies on the perception of profitability of culinary UMKM actors in the Pekalongan area. The population in this study were culinary UMKM actors in the Pekalongan area. The sampling technique was purposive sampling so that 95 respondents were obtained. The questionnaire was distributes via Google Form and direct distribution to culinary UMKM actors in the Pekalongan area and measured on a Likert scale 1-5. The collected data were processed using Multiple Linear Regression. The results showed that business capital, product innovation, and marketing strategies had a partial and simultaneous effect on the perception of profitability of culinary UMKM actors in the Pekalongan area.

This study aims to analyze the influence of live streaming and content quality on purchase intention for Credifox products on TikTok Shop, both partially and simultaneously. The research employs a quantitative method with a non-probability sampling technique, involving 100 respondents. Data analysis was conducted using statistical quantitative methods and multiple linear regression with the aid of SPSS 25 software. The findings indicate that, partially, live streaming significantly influences purchase intention, with a t-value of 4.571 > t-table 1.985 and a significance level of 0.000 < 0.05. Similarly, content quality also has a significant influence on purchase intention, as shown by a t-value of 3.152 > t-table 1.985 and a significance level of 0.002 < 0.05. Simultaneously, live streaming and content quality have a positive and significant influence on purchase intention for Credifox products on TikTok Shop, with an F-value of 74.834 > F-table 3.100 and a significance level of 0.000 < 0.05.

This research is a case study with the object of research at UMKM Liwut Sari The purpose of this study is to determine and explain the production planning of herbal drinks at UMKM Liwut Sari. Data collection techniques in this research are observation, interviews, and documentation while data analysis techniques use forecasting and Break Even Point (BEP).  The results of the sales forecasting analysis of red ginger herbal drink and temulawak herbal drink at Liwut Sari UMKM in January are predicted to sell 263 packs of red ginger herbal drinks and 262 packs of temulawak herbal drinks, in February red ginger herbal drinks is 271 packs and temulawak herbal drinks is 270 packs, in March red ginger herbal drinks is 279 packs and temulawak herbal drinks is 278 packs. The results of the Break Even Point (BEP) analysis show that if UMKM Liwut Sari produces 86 packs of red ginger herbal drinks or Rp 4,289,855 and 81 packs of temulawak herbal drinks or Rp 4,054,794, then UMKM Liwut Sari does not make a profit or suffers a loss because at that point the company is in a state of principal return.

The retail industry is one of the choices for people to fulfill their needs. With the dynamics of the retail industry that had slumped, one of the local retailers in Yogyakarta, Pamella Supermarket, became the favorite choice of the people of Yogyakarta. One of the Pamella Supermarket branches, Pamella 9 Supermarket Wonosari, is always crowded with customers and its existence absorbs the youth workforce of Gunungkidul area. The existence of competition in this industry requires many supporting factors to survive.  In this study, several important factors are examined, including work motivation, work environment, work experience and employee loyalty. This study aims to analyze the simultaneous influence of work motivation, work environment and work experience on employee loyalty at the Pamella 9 supermarket in Wonosari. The research data was collected from 60 respondents through interviews and questionnaires. To analyze the data obtained, multiple linear regression techniques were used and processed with SPSS version 27.The results showed some important conclusions: first, work motivation did not have a significant influence; second, the work environment had a positive and significant influence; third, work experience also had a positive and significant influence; fourth, overall, work motivation, work environment and work experience had a significant effect on employee loyalty at Pamella 9 Supermarket in Wonosari.

This study aims to analyze the influence of work motivation, leadership style, and work environment on employee performance at Bale Ayu Resto. Using a quantitative approach with a survey involving 41 respondents, the results of the analysis show that work motivation and work environment have a significant positive influence on employee performance, with significance values ??of 0.003 and 0.008, respectively. On the other hand, leadership style does not show a significant influence on employee performance, with a significance value of 0.507. Overall, the three independent variables together affect employee performance, as reflected in the F value of 6.679 and the coefficient of determination (R²) of 0.761. These results indicate that work motivation and work environment are the main factors that affect performance, while leadership style needs further attention to improve employee work results.

This study aims to analyze the effect of leadership style and compensation on employee performance with work motivation as an intervening variable at Pamella Tiga Yogyakarta. The population and sample in this study were Pamela Tiga Yogyakarta employees totaling 45 respondents. This research uses a quantitative approach with survey method and data analysis using SmartPLS with Concurrent Validity test, Loading Factor, Average Variane Extracked (AVE), Discriminant Validity, Fornel Larcker, Cross Loading, Reliability, Cronbach Alpha, Composite Reliability, R Square and Hypothesis Testing. The results showed that there was no positive and significant effect of Leadership Style (X1) on employee performance (Y) at Pamella Tiga Yogyakarta, there was a positive and significant effect of Compensation (X2) on employee performance (Y) at Pamella Tiga Yogyakarta, there was a positive and significant effect of Leadership Style (X1) on Work Motivation (Z) at Pamella Tiga Yogyakarta, There is a positive and significant effect of Compensation (X2) on Work Motivation (Z) at Pamella Tiga Yogyakarta, There is a positive and significant effect of Work Motivation (Z) on employee performance (Y) at Pamella Tiga Yogyakarta, There is no positive and significant effect of Leadership Style (X1) on employee performance (Y) mediated by Work Motivation (Z) at Pamella Tiga Yogyakarta, There is no positive and significant effect of Compensation (X2) on employee performance (Y) mediated by Work Motivation (Z) at Pamella Tiga Yogyakarta.