In this fast-paced time, the relationship between content creators and audiences can be built using storytelling and quality content as an attraction. Along with the emergence and development of technology, AI or Artificial Intelligence now facilitates the creative process for content creators. AI can assist from drafting, visuals, to editing. This article aims to directly explain how AI can help improve efficiency, generate ideas, and expand ways of telling a story. However, when integrating AI into the creative process, there are limitations that must not lose the personal touch and creative flair that make a story feel meaningful and remain authentic. Content creators are able to use human insight and the sophistication of AI to produce stronger, more innovative, and relevant storytelling amidst increasingly fierce digital competition.

The majority of people in Balongsari Village, Megaluh District, Jombang Regency work as farmers. The rice harvest every harvest period produces very abundant agricultural waste. One of these agricultural wastes is rice husks. A common habit of farmers in this area is burning rice husks. This has an impact on environmental pollution, which comes from the smoke from burning rice husks. The purpose of this activity is to provide a solution for managing rice husk waste so that it is more useful. Proper processing of agricultural waste, namely rice husks, will produce various processed products, namely alternative fuel sources to replace kerosene or LPG gas or firewood. The objects of community service activities are youth of Karang Taruna and farmer groups. The results of this service activity are (1) Obtaining alternatives to replace fuel oil, (2) Reducing rice husk waste, (3) Providing added value to rice husks so that they become more useful. During the activity, participants were very enthusiastic about participating in the event from beginning to end, as evidenced by the results of the questionnaire after the activity, namely 90% of participants were very enthusiastic.

As the backbone of the global economy, Micro, Small, and Medium Enterprises (MSMEs) have a very important role. One of the success factors for SMEs is the effective management of Human Resources (HR). HR management is not only about recruiting and retaining employees, but it also involves strategies that blend human potential with business goals. Additionally, managing an employee team can be a challenge that requires the right skills and strategies. From sourcing top talent to designing effective training programs, everything needs to be well organized to support business growth and sustainability. The Community Service Activity of the Faculty of Economics and Business, Universitas Pelita Bangsa will be carried out online and offline (hybrid), located at the Alam Raya Residence Cluster Block B2 No 12A, Sukasari, Serang Baru, Bekasi Regency and also via Zoom.

Kampung 4 Village has great potential in developing home-based culinary businesses as a strategy to increase family economic independence. One promising business opportunity is Tuna Balado Rice Bowl, a practical food product that combines tuna as the main ingredient with the distinctive flavor of balado. This product has broad market prospects because it is easy to produce, has high nutritional value, and is in line with the trend of fast food that is in demand by various groups. In addition, this business can be run with relatively affordable capital and has broad marketing potential through digital strategies such as social media and delivery services. Seeing these opportunities, the Tuna Balado Rice Bowl business can be an alternative home-based business that is competitive, able to increase family income, and contribute to strengthening the local economy in a sustainable manner.

Micro, Small and Medium Enterprises (MSMEs) play an important role in Indonesia's economic growth. However, many MSME players in Sabatan Hamlet, Ringinanom Village, Magelang Regency, do not have business legality, strong branding, and effective digital marketing strategies. This mentoring program aims to assist MSME players in obtaining a Business Identification Number (NIB), improving branding identity, and utilizing Google Maps as a means of business digitization. The methods used include observation, interviews, mentoring, and evaluation of six MSMEs in Sabatan Hamlet. The results of this program show that the assisted MSMEs have successfully obtained business legality in the form of NIB, have a more professional business logo and banner, and are registered on Google Maps, which increases the visibility of their business. The evaluation of this program also showed a positive response from MSME players, who felt the real impact of the assistance in the aspects of legality, branding, and digital marketing. With this program, it is expected that MSMEs in Sabatan Hamlet can develop more rapidly, increase competitiveness, and contribute more to the local economy. Similar programs in the future need to be expanded so that more MSMEs can benefit, with additional training related to digital marketing strategies and business management.

Kuncup Melati School consists of Kindergarten, Elementary School and Junior High School is one of the private schools located in the middle of the city which is quite strategic and very easy to access and in a densely populated area. In addition to being in a strategic and densely populated location, this school is a private school that does not charge any fees to its students. Funded by a Khong Kauw Hwee Foundation.Every year like other private schools, it opens registration opportunities, but even though the school is free, there are not many students, especially the community in the school environment, the school already has social media which is a means of information and promotion of activities and activities from the school, but registrants who enter this school sometimes do not meet the quota provided by the school. On this occasion, the Community Service Team will carry out activities with the theme of optimizing effective promotional media that can help achieve the target of students who register at Kuncup Melati School. , namely with promotional activities other than social media can be done with other media. The hope is that with this promotional optimization activity, it can increase public interest in entering school at Kuncup Melati.

Digital literacy refers to a person's ability to use, understand, and participate in the digital environment effectively. The development of information technology has changed the scope of the marketing world in recent years. Marketing communication methods that were previously traditional and conventional have now been integrated into the digital world. Digital marketing has become one of the media that is often used by business people because of the new ability of consumers to follow the flow of digitalization, several companies are gradually starting to abandon conventional marketing models and switch to modern marketing.The development of information technology is growing rapidly. Some activities of Micro, Small and Medium Enterprises (MSMEs) utilize information technology to run their business. One of them is the MSME Anak Rantau Iced Tea. Through the community service team, training on digital marketing was carried out as an effort to develop the Iced Tea Children of Rantau MSMEs The results of this activity showed that business actors participated in the training activities carefully. This can be seen from the enthusiasm of the actors in understanding marketing digitalization

It cannot be denied that the digital era has developed greatly in today's society, especially among teenagers. All groups from children to the elderly are technologically literate because the world has begun to evolve. This allows people to enjoy and maintain their motivation in following existing technological developments, including the fields of social media and e-commerce which cannot be separated from the Internet. Media advertising using Internet technology or other technological media is commonly referred to as e-commerce, which has the advantage of being able to carry out buying and selling activities between sellers, and applications using Internet technology to make online purchases. Usually, the e-commerce widely used by business players is Shopee.The appearance of the website is attractive and easy to understand, which is an important thing for the public to pay attention to in e-commerce. Nowadays, small and medium-sized business stakeholders are beginning to realize that society is showing more interest in online shopping, as consumers are also embracing the development of digital pursuit technology and no longer need to go to a shopping place to get the goods they want, what is offered in e-commerce is no less competitive

The purpose of this community service project is to provide education to enhance technological literacy by introducing the basics of Computer Vision applications among students. The activities included a seminar attended by 170 students. An analysis using the Wilcoxon statistical test on pre-post test results showed a significant improvement in participants' understanding of Computer Vision applications. The test results indicated a significant difference before and after the activity with a value of 0.011. Through this community service, participants have successfully grasped the material presented to enhance literacy as change agents in the digital era, positively impacting societal progress through improved understanding of technology in the field of Computer Vision.

Empowerment and export cooperation of agave and sansevieria farmers through CV Botani Flora Indonesia aims to determine the value of exports, the main purpose of exports, the obstacles faced, and strategies for increasing agave and sansevieria exports from Indonesia. The data collection methods used were interviews, observation and documentation. The results show that the collaboration between CV Botani Flora Indonesia and Agave and Sansevieria farmers has increased their export results.