Micro, Small and Medium Enterprises (MSMEs) are the drivers of the Indonesian economy that have great potential to improve the economy and community welfare. The development of MSMEs, which has so far taken the form of training, technical guidance and entrepreneurship workshops attended by ASIPA members and general MSMEs in the ASIPA Community of South Tangerang City, has had a positive effect on several actors, although not all of them have been able to implement what has been given during the training. This research aims to discuss how the Micro, Small and Medium Enterprises (MSME) Development Policy is implemented in the ASIPA South Tangerang Community, using a qualitative approach with descriptive methods. This research analysis uses the theory put forward by Edward III (1980) with four indicators, namely: (1) Communication, (2) Resources, (3) Disposition, (4) Bureaucratic Structure. The data analyzed is the result of interviews, observations and documentation in the ASIPA South Tangerang Community. The results of research on the Implementation of Micro, Small and Medium Enterprises (MSME) Development Policy in the South Tangerang ASIPA Community from four indicators are that (1) Lack of understanding in promotion to improve the business of MSME actors (2) In providing services, guidance and security for MSME actors in terms of quality, there are still administrators and members who lack competence. Apart from that, in terms of quantity, the number of administrators and members is still minimal to carry out improvement activities in innovation (3) There is still a lack of facilities and training activities as well as proposals for security equipment and others, not all of which can be fulfilled because limited budget resources (4) The administrators and members have carried out their duties in accordance with the SOP that has been regulated, however the performance of the administrators and members has not been optimal because there are still administrators and members who carry out concurrent work in other fields.
 
 

This study aims to determine the influence of social media marketing activities on Consumer Brand Engagement on TikTok @alfamartku. The data of this study was obtained from the results of the distribution of a questionnaire with a population sample of 100 respondents processed using SPSS 29. The findings of this study show that there is a positive influence of the variable of social media marketing activities on Consumer Brand Engagement partially, with an R-Square value of 58.9% indicating that most of the variation in Consumer Brand Engagement can be explained by marketing activities on TikTok social media. Trendiness has a strong influence on social media marketing activities, while the Electronic Word of Mouth (EWOM) indicator has a lower influence. Furthermore, the indicator that has the strongest influence on the Consumer Brand Engagement variable is Cognitive Processing, while the indicator that has the lowest influence is Affection. These findings underscore the importance of effective marketing strategies on social media in building strong engagement between brands and consumers.

This research examines the impact of the use of cloud storage by companies on various types of security breaches, both in the short and long term. Adoption of cloud storage is associated with an increase in external breaches and unintentional internal errors in the short term. However, over time, the positive relationship between use of Cloud storage and external infringement becomes less significant in the long term. Research findings show that use of cloud Storage can reduce the risk of unexpected internal error in the longer term, but does not have a significant relationship with harmful internal breach. This research confirms the importance of companies allocating resources wisely to manage security risks in using cloud storage for both short- and long-term purposes. The researchers contributed to an understanding of the security of cloud storage by applying the theory of attention, which highlighted the importance of paying attention to temporal aspects in the management of enterprise IT security through various attention mechanisms.

This research was created with the aim of finding out the influence of Instagram features on the marketing of Hijab products on the Instagram social media platform. The aim of this research is to find out how much influence Instagram features have on the marketing activities of the hijab.id shop on Instagram social media. The research method used is descriptive qualitative, with data collection techniques through observation and literature study. The research results show that the use of Instagram features as a form of marketing for Hijab.id is utilized as well as possible, so that the level of marketing through Hijabid increases, and the effectiveness of using Instagram features is categorized as very effective, these features are through stories, reels, feeds, direct messages and Instagram shop can make it easier for customers to find out product information and increase attractiveness, while for Supp.id it can increase sales levels