This research examines the importance of cultivating an entrepreneurial spirit and character in the younger generation, as well as the potential and opportunities for the flower bouquet business as an example of young people's creativity in facing the modern era. Through literature reviews and practical observations, this research explores the vital role of entrepreneurship in economic and social development, as well as its benefits for individuals and society. The main focus is given to the flower bouquet business as a case study, explaining the manufacturing process, tools and materials used, and the market potential it has. The research results show that the development of an entrepreneurial spirit in the younger generation not only contributes to economic growth, but also facilitates self-actualization and social innovation. The flower bouquet business was identified as a promising opportunity with affordable initial capital and significant profit potential. This research concludes that encouraging entrepreneurship among the younger generation, such as through the flower bouquet business, can be an effective strategy for increasing creativity, financial independence and positive contributions to society.

This research aims to understand the contribution of the Dzikrul Ghofilin Al-Hasyimiyysh Islamic Boarding School in developing the entrepreneurial spirit of its students, with the ultimate goal of creating alumni with high entrepreneurial abilities. Using descriptive qualitative methodology and field research, this study collected data through in-depth interviews and observations, supported by relevant documentation. The data analysis process involved in-depth interviews to obtain real results and literature reviews containing conclusions and thoughts from the author from several reference sources obtained. The findings show that Islamic Boarding Schools have a significant role in developing the entrepreneurial spirit among students, especially through the implementation of strict financial independence, such as understanding the importance of business. It is hoped that students will leave the Islamic boarding school with strong entrepreneurial knowledge and awareness of opportunities, both in the online and offline world of work, as well as the ability to create new jobs.

This research focuses on business feasibility analysis for Estona Coffee MSMEs in Jember Regency, East Java. This research contains a profile of MSMEs and several aspects therein such as licensing aspects, production technical aspects, marketing aspects, management aspects and financial aspects. Not only that, this research also examines the economic, social and environmental aspects of Estona Coffee MSMEs in Jember Regency, East Java. This research uses qualitative methods through interviews where the interviews focus on the owners of Estona Coffee MSMEs located in Jember Regency, East Java. This research produces analytical responses regarding the business feasibility of Estona Coffee MSMEs in Jember Regency, East Java.
 

This research aims to analyze the influence of influencer marketing on purchase intentions through online consumer reviews. The population in this study were users of herbalist products. The number of samples used in this research was 100 respondents. The variables used in this research are influencer marketing, purchase intention and online consumer reviews. The data used in this research are primary data and secondary data. The data collection method used was a questionnaire. The data processing technique in this research uses SmartPLS 4.1. The results of this research show that influencer marketing has a positive and significant effect on online consumer reviews, influencer marketing has a positive and significant effect on purchase intention, online consumer reviews have a positive and significant effect on purchase intention, influencer marketing has a positive and significant effect on purchase intention through consumer reviews on line.
 

This study aims to investigate whether business environment (X1) and entrepreneurial characteristics (X2) influence the performance (Y) of micro-small enterprises (MSEs) in Pasar Kodam Brawijaya Surabaya. A newly established MSE may find it challenging to navigate in a competitive environment, necessitating anticipation of various possibilities to maintain business performance. The research adopts a quantitative approach with a sample of 287 respondents among business operators in Pasar Kodam Brawijaya Surabaya, selected through simple random sampling. Data analysis employs Multiple Linear Regression, t-test, F-test, and Coefficient of Determination. The findings indicate that both Business Environment and Entrepreneurial Characteristics have a significant simultaneous influence on Business Performance. Specifically, Entrepreneurial Characteristics exert a greater influence on business performance compared to the Business Environment. Therefore, entrepreneurs should focus on aspects such as customer growth, diversifying product offerings, and motivating employees to achieve business goals collaboratively. This approach enables businesses to navigate competitive challenges and sustain themselves under any conditions.

This research aims to examine the influence of creativity, motivation and family environment on the entrepreneurial interest of Karang Taruna members in Dukuh Bancakan, Wonorejo, Polokarto, Sukoharjo. Using a saturated sampling technique, this research involved 79 members as respondents. Data was collected through a questionnaire which included the variables creativity, motivation, family environment and entrepreneurial interest, and analyzed using multiple linear regression. The findings show that motivation has a significant positive influence on entrepreneurial interest, while creativity and family environment do not show a significant influence. These results indicate that motivation is a key factor in encouraging entrepreneurial interest among Karang Taruna members. Therefore, entrepreneurship programs should focus more on developing motivation to increase youth participation in entrepreneurship.