This study aims to analyze the effect of quality of work life on employee performance with job satisfaction as a mediating variable for employees at the Lowokwaru District Office, Malang City. Quality of work life is one of the important factors that can influence employee satisfaction and performance in a bureaucratic work environment. This study uses a quantitative approach with an explanatory research type to explain the causal relationship between variables. The population in this study were all 37 employees of the Lowokwaru District Office, and all of them were used as research samples through a total sampling technique. Data collection techniques were carried out through distributing questionnaires, direct interviews, and observations to obtain more comprehensive and in-depth data. Data analysis was carried out using the Structural Equation Modeling (SEM) method based on Partial Least Square (SmartPLS) to test the structural model and research hypotheses. The results showed that quality of work life had a positive and significant effect on job satisfaction and employee performance. Job satisfaction was also proven to have a positive and significant effect on employee performance. In addition, job satisfaction was proven to significantly mediate the relationship between quality of work life and employee performance. Thus, these findings reinforce the importance of creating a supportive, fair work environment that provides a work-life balance to enhance job satisfaction and encourage overall employee performance. The implications of this research suggest that government agency management, particularly at the sub-district level, needs to prioritize efforts to improve the quality of work life as a strategy to encourage optimal employee performance. Improving aspects such as working conditions, participation in decision-making, career development, and work-life balance should be prioritized in managerial policies.

This study aims to explore the influence of destination image on visitors' intention to revisit Purwodadi Botanical Gardens in Pasuruan Regency, and examine the role of visitor experience as a mediating variable. This study uses a quantitative approach with an explanatory method. Data were collected through an online questionnaire distributed to 100 respondents who were visitors to Purwodadi Botanical Gardens. Data analysis was conducted using the Partial Least Square - Structural Equation Modeling (PLS-SEM) technique with the assistance of SmartPLS software. The results showed that destination image did not have a significant direct influence on the intention to revisit. However, destination image was proven to have a significant influence on visitor experience. Furthermore, visitor experience had a significant positive influence on the intention to revisit. These findings indicate that visitor experience significantly mediates the relationship between destination image and revisit intention. These findings strengthen the relevance of the Stimulus-Organism-Response (SOR) Model and the Theory of Planned Behavior, which states that initial perceptions of a destination (stimulus) do not automatically influence behavior (response), but need to be internalized through meaningful experiences (organism). Therefore, managing positive and memorable experiences is key to building visitor loyalty. The practical implication of this research is the importance for managers of Purwodadi Botanical Gardens and other educational tourism destinations to prioritize developing the visitor experience. Strategies such as improving services, providing interactive educational facilities, and creating a comfortable and enjoyable atmosphere can contribute to creating memorable experiences that encourage visitors to return in the future.

This study aims to analyze and compare the influence of Service Quality on Customer Satisfaction in two minimarkets, namely Alfamart and Daily Mart, operating in Medan City. The background of this study is based on the important role of service quality in increasing the level of customer satisfaction, especially in the modern retail sector which has a high level of competition. The approach used in this study is a descriptive quantitative method, which aims to describe and test the relationship between the variables studied systematically and measurably. The sampling technique used is purposive sampling, namely the selection of respondents based on certain criteria. The research sample consisted of 94 Alfamart customer respondents and 80 Daily Mart customer respondents, who were selected based on their experience in shopping at each minimarket. Data collection was carried out through the distribution of questionnaires containing indicators of service quality such as reliability, responsiveness, assurance, empathy, and physical evidence. The collected data were then analyzed using SPSS software version 26.0 to test the significance of the influence of Service Quality on Customer Satisfaction. The results of the analysis show that Service Quality has a positive and significant influence on Customer Satisfaction in both minimarkets. For Alfamart, the significance value was 0.008, while for Daily Mart it was 0.000, both of which are below the 0.05 threshold. This indicates a strong relationship between service quality and customer satisfaction levels. Based on the research results, it is recommended that Alfamart and Daily Mart management focus more on the service dimensions that most influence customer satisfaction. Improved service in these aspects is expected to strengthen customer loyalty and increase competitiveness amidst the intense local retail competition in Medan City.

This study aims to examine and understand the extent to which Promosi Penjualan, Kualitas Layanan, and Pengalaman Pelanggan influence Consumer Loyalty among GoFood service users, particularly among students of the Entrepreneurship Study Program at Medan State University, intakes of 2021 to 2024. The method used in this study is a quantitative approach with an associative research type. The research sample consisted of 120 respondents selected through a purposive sampling technique. Data collection was carried out using a Likert-scale questionnaire. The results of the study indicate that Promosi Penjualan has a positive and significant influence on Consumer Loyalty. Similarly, Kualitas Layanan and Pengalaman Pelanggan also have a positive and significant influence on Consumer Loyalty. Together, these three variables are proven to have a significant influence on increasing Consumer Loyalty to GoFood services.

This study aims to analyze the extent of the influence of the provision of discount vouchers and the ease of use of the application on purchase decisions through the GrabFood service among students of the Management Study Program, Faculty of Economics, State University of Medan. In today's digital era, app-based food delivery services are increasingly in demand due to the ease of access, convenience, and various promotions offered. GrabFood as one of the leading online food service providers in Indonesia utilizes marketing strategies in the form of providing discount vouchers and improving user experience to attract consumer interest. The approach used in this study is a quantitative approach with purposive sampling techniques to determine samples that are relevant to the research objectives. The population in this study is GrabFood application users, with a total of 100 students. Data were collected through questionnaires and processed using SPSS software version 26 to analyze the relationship between independent and bound variables. The results of the analysis show that the discount voucher variable has a positive and significant impact on purchase decisions. Students tend to take advantage of discounts as the main consideration before ordering food. The same applies to the variable of ease of use of the application which also has a positive and significant effect. The user-friendly interface features of the GrabFood application, transaction speed, and practical payment system are important factors in attracting buyers. In addition, simultaneously these two variables have been proven to influence purchasing decisions positively and significantly. This research is expected to provide input for GrabFood management to continue to optimize promotions and application features to further increase consumer satisfaction and loyalty among students.

The purpose of this study is to see how the role of influencers and social media marketing has an impact on the interest of Universitas Pembangunan Panca Budi management students in buying Crocs sandals. This research falls into the associative quantitative category. This research involved 5,695 management students of Universitas Pembangunan Panca Budi Medan batch 2023 and 2024 who are familiar with Crocs sandals. This study used purposive sampling technique and Slovin's formula to select 99 respondents aged 18-25 years from the Management Study Program of Universitas Pembangunan Panca Budi. Primary data and secondary data were collected through literature studies and questionnaires with a Likert scale. Validity and reliability tests were conducted on all statement items; influencer role variables (X1), social media marketing (X2), and purchase intention variables (Y) were declared valid and reliable; multiple linear regression, partial test (T), simultaneous test (F), and coefficient of determination (R2). The classic assumption test of data is used in this study. Based on Multiple Linear Regression Analysis of influencer role variables (X1) and social media marketing (X2), there is a positive correlation to purchase intention (Y). Based on the partial test results (T test), the role of influencers (X1) has a positive and significant effect on purchase intention (Y), with a t value of 3.184 and a significance of 0.002 (smaller than 0.05). Social media marketing (X2) also has a positive and significant effect on purchase intention (Y), with a t value of 3.113 and a significance of 0.002 (smaller than 0.05). Based on the results of the simultaneous test (F test), the influencer role variable (X1) and social media marketing (X2) together have a significant influence on purchase intention (Y), with a calculated f value of 5.717 and a significance of 0.005 (smaller than 0.05). 62.0% of the variation in purchase intention (Y) is caused by the influencer role variable (X1) and social media marketing (X2). Other factors not discussed in this study affect 38.0% of the variation in purchase intention (Y).

This study aims to analyze the effect of open unemployment rate, education level, and minimum wage on economic growth in East Java Province during the period 2017-2024. The approach used is quantitative with an explanatory research design. The data were analyzed using panel data regression method that includes time dimension and geographical area, and supported by statistical tests to measure the significance of the influence of each variable. The results show that the open unemployment rate has a negative and significant effect on economic growth. In contrast, education level has a positive and significant effect on economic growth. Meanwhile, the minimum wage also has a significant but negative effect on economic growth, indicating that an increase in the minimum wage that is not proportional to productivity can hinder economic growth. Simultaneously, the three independent variables significantly affect economic growth in East Java Province. The R-squared value of 41.80% indicates that the variation in economic growth can be explained by these three variables, while the rest is influenced by other factors outside the model.
 

Human Resource Management (HRDM) has a strategic role in managing, directing, and developing employee potential to achieve organizational goals effectively and efficiently. One of the indicators of MSDM's success is the achievement of optimal employee performance. Employee performance is a crucial aspect in ensuring the effectiveness and operational efficiency of the organization, especially in government agencies such as the Jakarta Education Quality Assurance Center (BPMP), which has a mandate to guarantee and improve the quality of education in its area. This study aims to find out the extent of the influence of Leadership Style and Work Motivation on the Performance of BPMP DKI Jakarta Employees. This study uses a quantitative approach with an associative method, which aims to examine the relationship between two independent variables, namely Leadership Style and Work Motivation, to the dependent variable, namely Employee Performance. The data collection technique was carried out through the distribution of questionnaires to 57 respondents determined using the Slovin formula from a total population of 132 employees. The data obtained were analyzed using multiple linear regression with a series of tests such as validity, reliability, classical assumptions (normality, multicollinearity, and heteroscedasticity tests), and hypothesis tests (t-tests and F tests). The results of the study show that both Leadership Style and Work Motivation have a positive and significant influence on Employee Performance partially. This means that improvements in leadership and work motivation directly have an impact on increasing productivity and the quality of employee performance. These findings indicate that the management of BPMP DKI Jakarta needs to pay greater attention to the development of effective leadership and the creation of a work environment that is able to motivate employees. This research is expected to be a reference for policy makers in designing human resource management strategies that are oriented towards improving performance in a sustainable manner.

This study aims to examine in depth the factors that drive Bukittinggi City to become one of the leading tourist destinations in Indonesia. Using a qualitative approach through direct observation methods and semi-structured interviews with tourism industry players, local communities, and tourists, this study explores the contribution of socio-cultural characteristics of communities, geographical conditions, and the role of government to strengthening tourism attractions. The results of the study show that the character of the people of Bukittinggi who are friendly, communicative, and have a collective spirit in welcoming tourists gives a deep impression and creates a positive experience. In addition, the physical beauty of the city surrounded by mountains, valleys, and historical relics is the main attraction that other cities are difficult to match. Iconic places such as Jam Gadang, Sianok Gorge, and the historical site of Lobang Japan add educational and visual value to the city's travel experience. Good accessibility and supporting infrastructure that continues to be developed by the government, such as adequate roads, tourist information centers, and tourist-friendly accommodation, further strengthen Bukittinggi's position in the national tourism map. The study also highlights the importance of digital and social media promotion strategies in reaching younger generations of travelers, especially millennials who are looking for authentic and sustainable travel experiences. The combination of local cultural richness, natural beauty, active community participation, and supportive government policies makes Bukittinggi not only a tourist destination, but also an example of an adaptive and innovative community-based tourist city. Therefore, it is not an exaggeration if Bukittinggi is dubbed as one of the best and most potential tourist destinations in Indonesia.

Culinary MSMEs in the city of Maumere produce significant food and packaging waste that can cause environmental pollution such as soil and water as well as problems for the sustainability of culinary MSMEs if not properly managed. Awareness of the importance of sustainable business practices is increasing on a national scale, but culinary MSMEs in the city of Maumere are not optimal. Green technology innovation and the adoption of environmentally friendly practices are strategies that can increase competitiveness while supporting business sustainability. That way, the environmental sustainability aspect not only reduces the negative impact on the ecosystem, but also creates new business opportunities through the development of environmentally friendly products and services. The purpose of this study was to determine the influence of green financial literacy on the use of green financing among culinary MSMEs in Maumere City, and the use of green financing affects the adoption of recycling and composting technology among culinary MSMEs in Maumere City. This study uses a qualitative approach to understand the use of green financing for recycling and composting technology among culinary MSMEs in Maumere city. The findings in this study through SWOT analysis are that the implementation of green financial literacy in the culinary MSME sector in Maumere has a significant foundation of strength and opportunities. However, its success is highly dependent on literacy capacity building, policy support, and access to green financing that is easily accessible to small business actors. An integrated strategy between the government, financial institutions, and MSME actors will be the key to realizing culinary MSMEs that are not only competitive, but also environmentally sustainable.