The study focuses on how viral content on TikTok influences the Fear of Missing Out (FOMO) experience among Generation Z, particularly in the context of fashion product consumption behavior. This topic is important because Generation Z, as active social media users, are vulnerable to digital social pressure influenced by viral content. The research method used an online survey involving 38 Gen Z TikTok users, with data analyzed using simple linear regression via SPSS. The results indicate a positive and significant effect of viral content on FOMO, with a contribution of 53.7% (R² = 0.537). These findings affirm the role of social media in shaping consumer behavior based on digital trends. The implications are important for the fashion industry and digital marketing in designing effective promotional strategies while considering ethics and digital literacy. In conclusion, viral content on TikTok significantly contributes to increasing FOMO among Generation Z, highlighting the need to enhance digital education to help young consumers manage the influence of online trends.

This research investigates the impact of digital tax payment methods on the tax compliance of Micro, Small, and Medium Enterprises (MSMEs) located in Surakarta City. It hypothesizes that a digitalized tax system will enhance efficiency and convenience for taxpayers, thereby fostering greater compliance. Employing a quantitative methodology, the study utilizes a simple linear regression approach for its analysis. The participant pool comprises all active MSME operators in Surakarta City who possess a Taxpayer Identification Number (NPWP). A total of 90 respondents were carefully selected to form the sample. Data collection was performed via questionnaires designed to assess both tax payment digitalization indicators and MSME tax compliance levels. Initial findings reveal that the majority of participants are productive-aged women, engaged primarily in the culinary, retail, fashion, and creative services industries, with most businesses having operated for over three years. These preliminary observations establish a foundational understanding of the characteristics of Surakarta's MSMEs as the subject of this study. Subsequent analysis will focus on rigorously testing the hypothesized causal link between digitalization and tax compliance.

This study was conducted to examine the influence of financial literacy, financial management, and financial technology on the financial performance of MSMEs. This research method applies a literature review by analyzing and synthesizing 10 published journals related to this topic. Analysis of the study results indicates that financial literacy, financial management, and financial technology have a positive and sustainable impact on improving the financial performance of MSMEs. These findings support agency theory which focuses on the importance of monitoring and transparency in financial information reporting, and these findings also support the technology acceptance model (TAM) theory which emphasizes ease in financial services. This research provides benefits for MSME actors in managing and improving financial resources to enhance their performance

The capital market holds a pivotal role in the economy, serving as a platform where investors assess the balance between risk and return. This study aims to analyze how Stock Volatility influences both Beta Risk and Return on Investment (ROI), as well as to examine the impact of Beta Risk on ROI for stocks listed on the Indonesia Stock Exchange in 2024. Utilizing a quantitative approach through path analysis, the findings indicate that Stock Volatility has a statistically significant negative effect on ROI, while its influence on Beta Risk is not significant. Conversely, Beta Risk shows a significant negative relationship with ROI. These outcomes suggest that higher levels of systematic risk tend to reduce investment returns. The results of this study offer practical insight for investors seeking to understand stock risk behavior in the capital market.

The purpose of this study was to determine the effect of Unemployment Level and Education on Poverty Level in East Nusa Tenggara Province in 2019-2023. The data analysis technique used in the study is the quantitative method. The data processing technique in this study uses the assistance of the SPSS (statistical package for the social sciences) software program. The data analysis technique in this study is multiple linear regression analysis, hypothesis testing and analysis of the coefficient of determination (R2). In this study, the type of data used is quantitative and uses secondary data sources.
The results of this study indicate that the Unemployment Level and Education simultaneously affect Poverty in East Nusa Tenggara Province. Meanwhile, based on the results of the t-test, the Unemployment variable has a significant positive effect on Poverty in East Nusa Tenggara Province, Education has a positive and significant effect on Poverty in East Nusa Tenggara Province

The purpose of this study is to analyze the effects of social media and multicultural marketing strategies on Gen Z's impulsive buying behavior in the fast fashion industry. Impulsive buying is a phenomenon among Gen Zers, who are digital natives and heavily influenced by content found on various social media platforms, like YouTube, Instagram, and TikTok. In addition, the multicultural marketing strategy used by fast fashion brands is becoming more and more sophisticated, especially in light of the more diverse and international market. This study uses a quantitative approach with a survey of 30 Gen Z respondents, who are between the ages of 18 and 25, who are active on social media and have an inclination to buy fast fashion items on impulse.

Usaha Mikro Kecil Menengah (UMKM) are business activities that are able to expand employment opportunities, provide economic services widely to the community, play a role in the process of equalizing and increasing community income, encouraging the emergence of creative ideas that can be developed, encouraging economic growth, and playing a role in realizing national stability. The increasingly competitive business conditions and the dynamic and uncertain business environment require companies to seek new breakthroughs and implement strategies that are appropriate and in line with changes in the business environment. Companies must be able to create, exploit, and achieve competitive advantages by creating better company competitive values ??than competitors. Business capital and product innovation have a positive and significant influence on the growth of UMKM in the city of Bandung. Research shows that adequate business capital and sustainable product innovation can improve UMKM performance, such as increasing income and competitiveness in the market.

The purpose of this study was to examine the effect of Tax Knowledge, Tax Amnesty Program, and Tax Sanctions on Motor Vehicle Taxpayer Compliance in Surakarta City.
This study used motor vehicle taxpayers in Surakarta City. The method in this study uses a quantitative method. In this study, SPSS version 27.0 was used to analyze the data. The data sources used were primary data and secondary data. The population in this study were motor vehicle taxpayers in Surakarta City, totaling 517,790 vehicles registered according to the Surakarta City Central Statistics Agency. The sample in this study was 100 taxpayers, calculated using the Slovin formula. The sampling technique in this study used Accidential Sampling. The data collection technique used a questionnaire. In this study, descriptive analysis, multiple linear tests, t-tests, f-tests, and coefficient of determination tests were used. The results of this study stated that Tax Knowledge had no significant effect, meaning that tax knowledge had not been able to increase taxpayer compliance in paying motor vehicle taxes. Meanwhile, tax amnesty and tax sanctions have a significant positive effect, meaning that with the implementation of the amnesty program and the increasingly strict sanctions given, it will increase taxpayer compliance in paying motor vehicle taxes.

Economic growth serves as a fundamental aspect of national development, typically assessed through the increases in Gross Domestic Product (GDP) and Gross Regional Domestic Product (GRDP). While it plays a crucial role in enhancing income and overall welfare, an exclusive emphasis on economic growth without considering social and political equity can lead to significant vulnerabilities. In this context, Micro, Small, and Medium Enterprises (MSMEs) are essential, as they provide substantial contributions to job creation and economic resilience, particularly in developing countries like Indonesia.This study explores the impact of e-commerce on the economic growth of MSMEs in Banyumas Regency. Utilizing a descriptive qualitative research methodology, data were collected through interviews and direct observations, supported by secondary literature. The findings indicate that the integration of e-commerce has not significantly influenced the income of MSME owners and farmers, revealing a preference for conventional business models. This situation underscores the need for a comprehensive strategy to effectively leverage digital technology to enhance the competitiveness and income of MSMEs

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan dan gaya hidup terhadap pengelolaan keuangan pada generasi sandwich. Metode yang digunakan adalah kuantitatif dengan pendekatan analisis regresi linier. Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap pengelolaan keuangan, ditunjukkan oleh nilai signifikansi 0,000 dan t-hitung 11,420 > t-tabel 0,195. Demikian pula, gaya hidup juga berpengaruh positif dan signifikan dengan nilai signifikansi 0,000 dan t-hitung 3,700 > t-tabel 0,195. Secara simultan, literasi keuangan dan gaya hidup memberikan pengaruh signifikan terhadap pengelolaan keuangan generasi sandwich, dengan nilai signifikansi 0,000 dan F-hitung 27,226 > F-tabel 3,09. Nilai koefisien determinasi (R²) sebesar 0,360 menunjukkan bahwa kedua variabel tersebut mampu menjelaskan 36% variasi dalam pengelolaan keuangan, sementara sisanya dipengaruhi oleh faktor lain di luar model. Temuan ini menegaskan pentingnya peningkatan literasi keuangan dan pengelolaan gaya hidup dalam mendukung kestabilan finansial generasi sandwich.