This study aims to find out and analyze the influence of Price (X1) and Word of Mouth (X2) on Purchase Decisions (Y) in the Pokdakan Barokah Integrated Fish Farming Center located in Sungai Gerong Village. The observed phenomenon shows that consumers' purchasing decisions for fish farming products are not only influenced by competitive price factors, but also by the power of word-of-mouth promotion or word of mouth that develops in the surrounding community. The research method used is a quantitative approach with an associative design. Data collection was carried out through the distribution of questionnaires to 100 respondents determined by the quota sampling technique. Data analysis was carried out through several stages, namely the validity and reliability test of the instrument, the classical assumption test (normality, multicollinearity, and heteroscedasticity), multiple linear regression analysis, the determination coefficient test (R²), and the hypothesis test through the t-test and the F test. The results of the data analysis showed that the Price variable had a positive and significant effect on the Purchase Decision with a significance value of 0.000 and a tcal value of 6.686 which was greater than table of 1,660. Likewise, the Word of Mouth variable has a positive and significant effect on the Purchase Decision with a significance value of 0.000 and a calculation of 9.688 > a table of 1.660. In addition, simultaneously the two independent variables (Price and Word of Mouth) had a significant effect on the Purchase Decision with a Fcal value of 111,480 > Ftable 3.94 and a significance of 0.000. The conclusion of this study is that both partially and simultaneously, the variables Price and Word of Mouth have a significant influence on Purchase Decisions in Pokdakan Barokah.
 

This study aims to determine the extent to which organizational culture and work environment influence employee satisfaction at PT. Anugerah Pupuk Lestari. Employee satisfaction is a positive feeling employees have toward their work, arising from their evaluation of the work produced. Factors influencing the achievement of satisfaction include organizational culture and work environment, as these can enhance employee satisfaction. The research method employed is descriptive and confirmatory. The data collection technique used involves distributing a questionnaire to 80 respondents. The instruments used were first tested for validity, reliability, and normality, and the statistical method used was path analysis with SPSS version 26 software. The results of the descriptive research conducted on PT. Anugerah Pupuk Lestari employees showed that organizational culture was rated as quite good, the work environment was rated as quite good, and employee satisfaction was rated as quite good. The verifiable results indicate that organizational culture influences employee satisfaction at PT. Anugerah Pupuk Lestari, and the work environment influences employee satisfaction at PT. Anugerah Pupuk Lestari. Therefore, the results show that there is an influence between organizational culture and work environment on employee satisfaction at PT. Anugerah Pupuk Lestari.

This study aims to analyze the influence of leadership style and work environment on employee loyalty at PT Sumber Bintang Rejeki, a multinational garment company based in Semarang. The main issue addressed is the limited comprehensive understanding of how these two factors simultaneously impact employee loyalty in labor-intensive garment industries. This research employs a quantitative explanatory approach involving 141 respondents selected using Slovin’s formula. Data were analyzed using multiple linear regression. The results show that both leadership style and work environment have a positive and significant effect on employee loyalty, with the work environment having a more dominant influence. These findings highlight the importance of integrating effective leadership practices with a supportive work environment to enhance employee loyalty. The study contributes to the development of human resource management theory and offers strategic recommendations for employee management in the garment industry. The research is limited by its focus on a single location and a narrow scope of variables, suggesting future studies explore broader variables and settings to deepen insights.

In the competitive digital era, companies are required to build an image as an attractive workplace to capture the attention of young talent, especially generation Z who will enter the job market. This study aims to analyze the effect of employer branding on the interest in applying for jobs of final year students in North Kalimantan, and to examine the role of social media as a moderating variable in the relationship. The study used a quantitative approach with an explanatory design through a survey method of 350 students from two universities, with data analysis using Structural Equation Modeling-Partial Least Squares (SEM-PLS) techniques. Employer branding was measured based on five dimensions of organizational attractiveness, while job application interest and social media exposure were measured using a Likert scale. The results showed that employer branding has a positive and significant effect on job application interest (β = 0.506; p = 0.002), and social media also has a significant direct effect on job application interest (β = 0.573; p = 0.000). However, the moderating effect of social media on the relationship between employer branding and interest in applying was not statistically significant (β = -0.088; p = 0.969). The findings conclude that while social media is effective as a direct communication channel, its success in strengthening employer brand image depends on the quality of content and consistency of the organization's narrative. The implication of this study suggests that local companies should strengthen their employer branding strategy and utilize social media more purposefully and contextually to attract young talent in frontier regions.

This study aims to analyze the impact of information overload on decision postponement, with customer confusion as a mediating variable, in the context of consumer behavior on e-commerce platforms in Indonesia. The study adopts a quantitative approach, conducted through a survey method using Google Forms as the data collection instrument, involving 150 active e-commerce users as respondents. Data analysis was carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The findings reveal that information overload has a positive and significant effect on both customer confusion and decision postponement. Moreover, customer confusion is found to significantly mediate the relationship between information overload and decision postponement. These results support the Stressor–Strain–Outcome (SSO) theory and indicate that excessive information load can lead to confusion, which in turn causes consumers to delay decision-making. This study contributes to the enrichment of theoretical literature in the field of digital consumer behavior and provides practical implications for e-commerce practitioners in managing the information presented to consumers.

This study is intended to examine the influence of Good Corporate Governance (GCG) practices on the financial outcomes of banks listed on the IDX throughout the 2021–2023 timeframe. GCG is measured using three main indicators: the presence of an audit committee, the proportion of independent commissioners, and institutional ownership. Financial performance is proxied by Return on Equity (ROE). A quantitative approach and explanatory research method are employed, with data collected through purposive sampling from 47 banks that meet the selection criteria. Testing between variables was conducted using multiple linear regression analysis techniques. The results reveal that the proportion of independent commissioners has a significant positive impact on ROE, while institutional ownership exerts a significant negative influence. Meanwhile, the audit committee variable does not have a statistically significant effect on financial performance. These findings reinforce the relevance of agency theory in the context of corporate oversight and accountability. They also highlight the importance of ownership structure and independent supervision in enhancing the efficiency of equity capital utilization. This research provides practical implications for bank management, regulators, and stakeholders in formulating more effective GCG policies aimed at promoting sustainable financial performance in Indonesia’s banking sector.

The school productivity of each institution needs to be considered in order to create optimal graduate results. School productivity needs to be considered because it affects the growth and development of the institution. Therefore, this study was conducted where in the observation there were problems, especially at the Integrated Islamic Elementary School in Klari District, Karawang. The research method used is descriptive method and verification method. Population of 240 teachers, sample of 150 teachers, Non Probability sampling technique, based on sample provisions by Slovin, data collection technique questionnaire "Likert scale" and data processing technique path analysis and using SPSS version 25 application. Teacher competency variables can be stated in the category of good enough and running optimally, organizational culture variables can be stated in the category of good enough and so is the motivation variable is in the category of good enough and has an effect on school productivity in integrated Islamic elementary schools in Klari District, Karawang. Teacher competency, organizational culture and motivation have a significant relationship. Teacher competency on school productivity also has a greater influence. This study aims to determine how much influence teacher competence have on school productivity at the Integrated Islamic Elementary School in Klari District, Karawang. This study was conducted at the Integrated Islamic Elementary School in Klari District, Karawang.

The COVID-19 pandemic has underscored the need for digital transformation, particularly among Micro, Small, and Medium Enterprises (MSMEs), which often lack financial resilience during crises. This study investigates the impact of accounting digitalization on the financial performance of MSMEs in the post pandemic recovery period. It aims to explore how digital accounting tools influence profitability, liquidity, and operational efficiency, and to examine the moderating role of digital maturity in this relationship. A qualitative case study method was employed, utilizing semi structured interviews and document analysis from selected MSMEs that had adopted digital accounting systems for at least one year. Thematic analysis revealed that digitalization led to measurable improvements in financial indicators, including increased net profit margins, better current ratios, and reduced operational costs. Moreover, enterprises with higher digital maturity experienced significantly stronger financial gains, highlighting the role of internal readiness in maximizing the benefits of digital tools. However, common challenges such as poor internet connectivity, limited technical skills, and resistance to change were also identified as barriers to successful implementation. The study concludes that accounting digitalization can serve as a strategic recovery mechanism for MSMEs, provided that adequate digital infrastructure and training support are in place. These findings contribute to the literature by empirically linking digital practices with financial outcomes in a post crisis setting and offer practical insights for policymakers and practitioners aiming to promote digital adoption among MSMEs.

This study aims to analyze human capital financial performance in Micro, Small, and Medium Enterprises (MSMEs) with payment gateway as a mediating variable. In this study, human capital is measured based on the skills, knowledge, and experience possessed by MSME entrepreneurs, while financial performance is measured based on profitability and operational efficiency. The results of the study indicate that human capital has a positive influence on the use of payment gateways, which in turn has a positive impact on improving the financial performance of MSMEs. The results of payment gateways are not significant on financial performance. Furthermore, there is an insignificant influence of human capital on the use of payment gateways that do not affect financial performance. These findings provide evidence that increasing human capital in MSMEs through mastery of payment technology can improve operational efficiency and overall financial performance.

Tanjak Palembang, as a cultural heritage typical of South Sumatra, has high historical and aesthetic value. Although it was once only worn by the nobility, now tanjak has become part of the cultural identity that can be worn by anyone. In the digital era, marketing of traditional cultural products such as tanjak faces challenges from modern products and consumer accessibility. This study aims to analyze the optimal strategy in utilizing e-commerce platforms, such as Tokopedia, Bukalapak, and Blibli, to increase the appeal, sales, and preservation of the Palembang tanjak culture. The research method used is qualitative descriptive, with primary data collection through interviews and observations, as well as secondary data from literature and industry reports. The results of the study indicate that the use of e-commerce platforms significantly expands market reach and increases brand awareness of the Palembang tanjak. However, business actors also face challenges such as tight price competition and lack of knowledge in digital marketing. Therefore, the right strategy is needed, including training for MSMEs and improving the quality of digital content. Overall, e-commerce optimization has proven effective in increasing the marketing of Palembang tanjak, with the hope of collaboration between business actors, the government, and e-commerce platforms to support the development of local products.