This study aims to analyze the effect of brand awareness, celebrity endorser, and product quality on the purchase decision of Emina cosmetic products among university students in Berau Regency, East Kalimantan. The background of this research is driven by the significant growth of the local cosmetic industry and the high adoption of Emina products among young consumers, especially students. As a popular local cosmetic brand, Emina has successfully captured the attention of its young audience with approaches that resonate with their characteristics. Therefore, it is important to understand the factors influencing their purchasing decisions. The study uses a quantitative approach with a survey technique involving 100 purposively selected respondents. Data was collected through questionnaires and analyzed using multiple linear regression with the help of SPSS version 25. The results of the study show that, simultaneously, all three independent variables (brand awareness, celebrity endorser, and product quality) significantly affect the purchase decision of Emina products. However, when analyzed separately, only celebrity endorser and product quality have a positive and significant influence, while brand awareness does not show a significant impact on the purchase decision. Product quality proves to have the most dominant influence in driving the purchase decision, indicating that consumers prioritize product quality over other factors. The findings provide important recommendations for marketing strategies, particularly for Emina, to focus on emotional value-based promotions that resonate with the young audience. In addition, the selection of relevant celebrity endorsers and consistency in maintaining product quality are crucial factors to consider. This research is expected to contribute to the development of evidence-based marketing strategies in the local cosmetic industry, particularly in non-metropolitan areas, which face unique challenges in increasing product adoption.

This study is intended to examine the extent to which the existence of infrastructure, the quality of the apparatus, and the atmosphere of the work environment have an impact on employee performance at the agency of the Office of the Ministry of Religious Affairs of South Kalimantan Province. The background of this study comes from the identification of problems that include limited supporting infrastructure, stagnation in developing human resource potential, and a work climate that is not conducive to productivity. This research applied a quantitative approach with a population coverage of all apparatus totaling 177 individuals, and involved 64 respondents who were purposively selected based on the Slovin formula. Data collection techniques were carried out through distributing questionnaires, then analyzed using multiple linear regression through SPSS software. The study findings show that partially: (1) the existence of facilities significantly affects performance; (2) human resource competence has significant implications for performance; and (3) the work environment also has a significant influence on performance. Collectively, the three variables significantly contribute to improving employee performance in the Office of the Ministry of Religious Affairs of South Kalimantan Province.

Data from 2024 shows that Canva has more than 170 million users, with Indonesia contributing 5.9% of the total global users. The Technology Acceptance Model (TAM) is used to analyze the acceptance of AI technology in Canva, especially in the context of vocational education. This study aims to examine the extent to which vocational high school students majoring in marketing accept and utilize AI technology in Canva to support academic assignments and marketing practices. This study also refers to previous studies that show that perceptions of usefulness and ease of use have a significant effect on user intention and satisfaction in utilizing AI-based technology. This study employs a mixed-methods approach, combining experiments with one-shot techniques with quantitative methods. The sample used in this study was 95 students from SMK Fransiskus, SMK Kristen Terang Bangsa, SMK Ignatius, and SMK Cut Nya'Dien Semarang majoring in marketing. The results of the study show that there is no direct influence between the variables of usefulness (perceived of usefulness) and perceived ease of use (ease of use) on the tendency to use (behavioural intention) of AI technology on Canva, but it will have a significant influence on the actualization of use (actual use) if mediated by the variable of tendency to use.

This study investigates the critical role of legal regulation in promoting sustainable business practices, particularly in emerging economies facing institutional constraints. Using a qualitative, literature based approach grounded in thematic analysis, the research explores how legal frameworks influence corporate environmental, social, and governance (ESG) behavior across China, Indonesia, Brazil, and South Africa. Findings reveal that while mandatory ESG disclosures, environmental laws, and green fiscal incentives can positively shape corporate conduct, their effectiveness is highly dependent on enforcement consistency and institutional capacity. Multinational firms often lead in sustainability due to global regulatory pressures, while small and medium sized enterprises (SMEs) face structural challenges. The study also highlights the risks of greenwashing and regulatory arbitrage in jurisdictions with weak oversight. Moreover, international legal instruments such as the EU Deforestation Regulation and Paris Agreement are shown to influence domestic governance, although unevenly. The research concludes that to embed sustainability effectively, legal frameworks must not only be robust and adaptive but also supported by institutional legitimacy and stakeholder engagement. The study offers strategic policy insights for governments, regulators, and corporate leaders committed to advancing sustainable governance.

This study aims to explore the role and strategy of human capital in improving employee productivity within Indonesia’s banking industry. Amid digital transformation, efficiency demands, and increasingly competitive financial markets, human resource management must evolve from merely administrative functions into a strategic pillar. Using a descriptive qualitative approach, data were collected through semi-structured interviews and document analysis across several banking institutions. The findings indicate that human capital strategies involving competency development, digital-based training, talent mapping, and adaptive leadership have a positive impact on employee performance. Adaptive and collaborative leadership styles also emerge as a key factor in supporting these strategies. However, challenges such as resistance to change and digital readiness remain present. This research provides practical implications for the development of human capital policies that are more adaptive, human-centered, and sustainable in the banking sector.

This study aims to examine the influence of product quality and brand image variables on consumer satisfaction. The focus of this study is the people of Singaraja City who use MS Glow skincare products. The research method used is quantitative with a causal approach, aiming to determine the relationship between the variables studied. The population in this study includes consumers who have purchased and used MS Glow skincare products in the Singaraja area. The sampling technique used is non-probability sampling with a total of 140 respondents. The independent variables in this study include product quality (X1) and brand image (X2), while the dependent variable is consumer satisfaction (Y). Data were collected by distributing questionnaires to respondents who have met the criteria, and then analyzed using the SPSS version 30.0 program. The data analysis technique used is multiple linear regression, to determine the influence of each independent variable on the dependent variable both partially and simultaneously. The results of the study indicate that: (1) product quality has a positive and significant influence on consumer satisfaction; (2) brand image also has a positive and significant influence on consumer satisfaction; and (3) simultaneously, product quality and brand image significantly influence consumer satisfaction among MS Glow skincare users in Singaraja. These findings provide important implications for companies in improving product quality and building a positive brand image to maintain consumer satisfaction.

This study aims to analyze the influence of Word of Mouth (WOM) promotion and trust on Shopee customer loyalty in Lamongan, with customer satisfaction as a mediating variable. This study uses a quantitative method with a descriptive approach and Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis technique. A sample of 100 respondents was purposively selected, namely active Shopee users in the Lamongan area. The results show that trust has a positive and significant influence on customer loyalty and customer satisfaction. This means that the higher the level of customer trust in the Shopee platform, the higher the level of satisfaction and loyalty formed. On the other hand, promotion through Word of Mouth has also been shown to have a significant influence on customer loyalty. Customers tend to be more loyal when receiving positive recommendations from others or their surroundings. However, WOM promotion does not have a direct influence on customer satisfaction, which means that promotion alone is not enough to increase satisfaction if it is not accompanied by other factors such as service quality and user experience. Furthermore, the mediation analysis shows that customer satisfaction is not a mediator in the relationship between WOM promotion and customer loyalty. This means that loyalty can be formed directly through word-of-mouth promotion without prior satisfaction. Conversely, customer satisfaction has been shown to partially mediate the effect of trust on customer loyalty. This confirms that building trust can create satisfaction, which ultimately strengthens loyalty. These findings suggest that to increase customer loyalty, companies need to focus on enhancing user trust through reliable and consistent service. Furthermore, word-of-mouth promotion management also needs to be optimized as an effective marketing strategy. These conclusions can serve as guidelines for businesses in developing marketing strategies oriented toward customer satisfaction and loyalty.

This research includes both quantitative descriptive research and a qualitative approach. To complement the qualitative data analysis, quantitative data is also used. The validity test results show a significance value below 0.05 and a Kaiser-Meyer-Olkin (KMO) value above 0.3. This confirms the validity of the data for the first variable as well as the questions pertaining to the second variable. The research employs Cronbach's Alpha technique with SPSS 26. An instrument is considered reliable if the reliability coefficient (r) > 0.6; thus, the data is valid as Cronbach's Alpha exceeds 0.6. This study aims to investigate the effect of tourism attributes at Trans Studio Bandung on visitors' intentions to return and to assess how these attributes influence their decision to revisit. Based on the findings and discussions previously outlined, it can be concluded that Trans Studio Bandung is a surprising tourist destination with numerous attractions. Destination attributes contribute to increasing revisit intentions, primarily among visitors aged 15 to 25, many of whom are students. The more tourism destination attributes that can be utilized, the more visitors are inclined to revisit Trans Studio Bandung. Visitor satisfaction indicates an intention to revisit, crucial for tourists to return to the same destination. Better tourism destination features at Trans Studio Bandung lead to greater visitor satisfaction, ultimately encouraging them to return.
 

This study aims to describe the effect of training, emotional intelligence and work discipline on employee work productivity at Sinar Steak House. This study was conducted for 6 (six) months, starting from November 2024 to April 2025. The respondents of this study were 32 (thirty-two) Sinar Steak House employees. The instrument used was a questionnaire to collect data from training variables, emotional intelligence variables and work discipline variables. The data analysis techniques used were validity testing, reliability testing, descriptive analysis, normality testing, multiple linear regression analysis, partial hypothesis testing or t-test and calculation of the coefficient of determination. Determination of the results of descriptive analysis for training variables, emotional intelligence variables and work discipline are in the very good category. Based on partial analysis, training has a positive and significant effect on employee work productivity at Sinar Steak. For the emotional intelligence variable, it has a partial positive and significant effect on employee work productivity at Sinar Steak. For the work discipline variable, it has a partial positive and significant effect on employee work productivity at Sinar Steak. Based on the simultaneous analysis of training, emotional intelligence and work discipline, it has a positive and significant effect on employee work productivity at Sinar Steak.

Increased global mobility has made foreigner surveillance a strategic issue in Indonesia's immigration policy. This research aims to analyze how the principles of Collaborative Governance are applied in the supervision of foreigners by the Directorate General of Immigration, as well as identify the actors involved and the forms of collaboration that occur. Using a descriptive qualitative approach through documentation studies and literature review, this study found that collaborative governance has been implemented in various forms such as joint operations, data exchange, and community engagement. The collaboration involves both state (DG Immigration, Police, BIN, Ministry of Foreign Affairs) and non-state actors (media, NGOs, communities). Despite its effectiveness, collaboration still faces obstacles such as sectoral ego and the absence of a strong regulatory framework. The results of this study indicate the importance of institutional strengthening and cross-sectoral integration systems to encourage adaptive and sustainable immigration control.